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NSoft – Preconditions for release through third party platform


One of the most appealing ways to get quick access to NSoft’s products: Sportsbook, round-based or on-demand betting games, is via third party platform integration.
All of this is achievable through Seven Platform, which allows simple implementation and effortless integration while allowing customers to run their business immediately upon installation.
We shared thoughts with Josip Rosić Milinković, Project Manager at NSoft, who explained why third-party platform integration could boost revenue, operations and game offering for betting operators worldwide.
Growing gaming and betting businesses with multilayered process and service
NSoft’s unique approach to customers is essential for improving the performance of our top products and creating a stable and trustworthy long-term relationship. Our dedicated teams attend to customer’s technical needs by providing accurate and quick service, handling projects, removing technical obstacles and issues, as well as assisting in the sales process.
“Every day brings new challenges. Regardless of approaching a new market with specific regulations, expanding cooperation with existing partners or releasing a new product to a specific market – our job is a multilayered process which implies strong technical knowledge and excellent communication skills,” says Josip.
An extensive technical knowledge of our betting platform, gaming and betting product palette and worldwide markets is needed on an everyday basis and constant insight into the ever-evolving regulations and restrictions which each market can bring.
Single solution for managing betting business operations
NSoft’s Seven Betting Platform is a genuine engine behind every product. NSoft’s software architects built it using their vast knowledge and relying on different approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with different legal authorities. This single solution is responsible for managing core betting business operations.
“Technically speaking, it is a collection of modules, applications, and APIs that serve as a base layer. We then lay products on top of it and offer them to the betting operators. What is really significant about Seven is that it can transform the business of our customers because it is highly flexible, compliant in multiple jurisdictions and can be tailored to customer’s needs,” explains Josip.
The platform built with integrations in mind
Seven Platform is a powerful business tool, which can serve as a core betting platform or product aggregator. But what does this mean?
“In the case where a customer has products that are key to their operations, but Seven does not include them at the moment – we are able to integrate them on Seven platform throughout our seamless integration procedure. On the other hand, if a customer already has a platform which is running their operations, they can choose to integrate any NSoft product(s) while retaining full control of player and transaction management,” adds Josip.
Seamless integration
Integrations are the industry’s standard. Seven Aggregator offers betting operators quick and straightforward access to NSoft’s large and diverse product portfolio with a single integration. The simplicity and quickness of this process is what makes them convenient for customers worldwide. NSoft currently has 184 customers in 42 countries and more than 100 integrations to third party platforms.
What makes it seamless? “Seven Aggregator is a component that sits between NSoft and third party platform. Seven Aggregator ensures seamless integration of products to third party platforms. All requests originating from NSoft as the product provider are aggregated and presented to third party platform in a generic way so that it’s deprived from handling Product specificity,” ensures Josip.
Seamless integration is a one time process after which the client can get all of our products anytime. We can also provide existing clients with additional games (as per request) without additional coding required on their side. We simply provide the client with additional game URLs.
Around 90% of all integration clients have six or more NSoft products integrated, mostly due to the fact that there is no difference in integrating one or ten products from both technical and commercial standpoint.
In 2020 and Q1 2021, 235 of NSoft’s products were integrated for 35+ clients worldwide, including Serbia, Costa Rica, Serbia, Nigeria, Australia, Turkey and Brazil.
NSoft offers one of the industry’s most extensive product portfolios, from which Lucky Six, Next Six, Virtual Horse Races and Greyhound Races are our top-performing and most integrated games.
In addition to all of that, NSoft is the inevitable one-stop-shop for casino content and offers thousands of games through partnership with Casino aggregators. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.
Preconditions for release through third party platform
What are the necessary preconditions for a successful release?
“First and foremost comes the wallet to wallet integration which acts as the backbone of the integration. From a technical standpoint, successful wallet integration is the only condition for customers who wish to integrate NSoft products into their websites. Once that’s completed, the customer simply embeds product URLs into their website via iframe elements. It is important to emphasize that the wallet-to-wallet integration is a one time process that makes all of our products available to customers. Also, existing customers can request additional products at any point in time without the need for any additional coding,” adds Josip.
The length of the integration process depends on the capability and availability of the customer’s development team. Any additional requirements (e.g. by regulator or law) prolong the process itself, but in general, the basic wallet integration process is completed within a few weeks.

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Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership
The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.
Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.
The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.
In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.
Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project
Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.
Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.
This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.
“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”
“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”
The post Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership appeared first on European Gaming Industry News.
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Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives
Awarded $750k in FanCash last Week and Extended Fair Play Protection to First Half for NBA Playoffs |
Since its inception, Fanatics Sportsbook has been able to set itself apart from the competition with customer-first initiatives like FanCash Drops and Fair Play. Fanatics Sportsbook has expanded those efforts with the launch of the brand-new FanCash Drop game and an exclusive extension of the Fair Play policy from the first quarter to the first half for all games throughout the NBA Playoffs. Fanatics Sportsbook, now the fastest growing sportsbook in America*, recently debuted FanCash Drop, a new game giving customers the chance to win up to $10k in FanCash.** Last week, Fanatics Sportsbook awarded more than $750k in FanCash as part of the new FanCash Drop game. With 75% of sportsbook customers using FanCash and up to 10% of FanCash being redeemed each month on Fanatics.com and the Fanatics app, FanCash has become a major reason for customers to choose Fanatics Sportsbook. FanCash Drop will be available to sportsbook customers every Friday, and prizing will vary each week. Fanatics Sportsbook customers have enjoyed more than $6 million in winning payouts thanks to Fair Play since the start of the football season. Every year during the NBA playoffs, the game’s brightest stars rise to meet the moment, so it’s only fitting that Fanatics Sportsbook does the same, with an exclusive Fair Play protection extension from the first quarter to the first half for the entire NBA Playoffs. Fair Play will kick in whether it’s a straight, parlay or Same Game Parlay (SGP). In addition, Fanatics Sportsbook will introduce the Fair Play Hub in the app, where customers can track live player news and Fair Play payouts. Customers can download the Fanatics Sportsbook app on iOS and Android and for up to date news and information on Fair Play follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
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The post Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives appeared first on European Gaming Industry News.
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Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards®
Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that James Kilsby, Chief Analyst, has been named the winner of a Silver Stevie® Award in the Thought Leader of the Year – Business category in the 23rd Annual American Business Awards®. The American Business Awards are the United States’ premier business awards program.
Kilsby was honored for his impactful leadership in providing intelligence on regulatory and compliance trends affecting the global gambling industry, particularly in emerging markets like Brazil. In an industry where compliance monitoring is cumbersome, his analysis, forecasts, and deep expertise help take the complexity out of compliance. His work in 2024 included in-depth analysis of the new regulated Brazilian gambling market and the launch of Vixio’s Technical Compliance Tool.
Roseanne Spagnuolo, Chief Research & Data Officer, Vixio, said: “James’ contributions to the gambling industry and to Vixio are significant. Some of the world’s biggest brands trust Vixio to monitor regulatory developments affecting their licences and identify new market and product opportunities. James’ expertise, especially in emerging markets in the Americas such as Brazil, is a significant contributor to those efforts.”
“I’m deeply honored to receive this recognition from the American Business Awards,” said James Kilsby, Chief Analyst, Vixio. “This award is a reflection of the trust our clients place in us and the incredible team at Vixio that brings clarity to such a complex and fast-moving global industry. As jurisdictions like Brazil evolve, our mission remains the same: to empower organizations with the intelligence they need to navigate compliance challenges confidently and responsibly.”
Stevie® judges praised Kilsby’s clear and actionable insights in an often opaque industry. One judge said: “James Kilsby has demonstrated exceptional thought leadership in the gambling compliance sector. His deep expertise in gambling regulations, particularly in emerging markets like Brazil, has positioned him as a key industry voice. His contributions include high-impact research, frequent media appearances, and direct influence on product innovation, notably with Vixio’s Technical Compliance Tool.”
Another judge added: “The gambling industry is often an opaque field where it is hard to understand what is and what is not allowed. James’s ability to provide clarity in this area and use that to support compliance and responsible gambling are commendable.”
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.
Details about The American Business Awards and the list of 2025 Stevie winners are available at StevieAwards.com/ABA.
To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.
The post Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards® appeared first on European Gaming Industry News.
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