Kaizen Gaming has partnered with digital payments provider OKTO to provide players of the Stoiximan and Betano brands with a physical-to-digital payment method.

Stoiximan.Cash and Betano.Cash is set to modernise the player’s payment experience in a faster, easier, safer and more compliant way. The totally immersed mobile on-premise payment solution enables players to top up their online gaming account instantly through any physical point-of-sale, while never leaving the Stoiximan and Betano mobile apps.

Kaizen Gaming aligned with its vision to differentiate through an exceptional customer experience in every touchpoint with the player and drive customer loyalty, enhance its members’ payment journey with an entirely seamless and frictionless topping up process with funds accessible in real-time, offering both convenience and security.

OKTO supports Kaizen Gaming via its proprietary payment technology and its country-by-country national retail networks, which will be reaching over 110,000 points-of-sale across six markets where Kaizen Gaming operates. Alongside, the fintech provider ensures the per-country collaboration with the necessary payment and electronic money institutions, always working towards fully compliant solutions.

The solution is now available in Greece and Cyprus under the Stoiximan brand, committed to bringing every Stoiximan player just a few steps away from experiencing the new mantra “Play with Stoiximan, Pay with Stoiximan.Cash” as well as in Romania under the Betano brand. The immediate next steps foresee the expansion of the solution across Europe, in the markets that Kaizen Gaming operates under the international brand Betano.

Kostas Georgoulas, Director of Strategic Accounts of OKTO, said: “Our partnership with Kaizen Gaming is in line with our mission to digitise the physical payment experience and provide consumers with the capabilities to transact across multiple channels seamlessly and securely while operating under the umbrella of one of the most recognisable brands in Europe. That kind of flexibility speaks to the player, making the payment process frictionless and creating a consistent experience.

At the core of our offering is a safe, secure and reliable electronic payments platform. Whether it’s mobile, online, or in-shop gaming, we aim to make payments effortless, faster, simple, and safe.”

Litsa Katsika, Customer Account & Payments Product Manager of Kaizen Gaming, said: “Our goal is to continually improve our products and services to offer the best experience to those who trust us for their entertainment.

Our cooperation with OKTO is based on our common belief that a digitized, seamless and secure payment experience forms an integral part of our members’ overall experience. In OKTO, we deem the reliable fintech partner and the wide network of point-of-sales nationwide and internationally to be necessary. Both should contribute to rapidly and effectively offering the ultimate payment solution that suits not only the demands of the next-gen player or mobile-first player but also the demands made by those that wish to enjoy the benefits of cash-based transactions.”