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SoftSwiss Sportsbook launches its new project with Betjungle


SoftSwiss announced the start of its new betting project, which will run on the Sportsbook Platform. The new client is Betjungle Sportsbook, the project of Betjungle Casino. This will be the very first SoftSwiss Sportsbook client launching onto the Indian market and introducing a specialized Sportsbook Premium Cricket package to its audience. Officially launched on the 24th of March, the Betjungle sports betting project is now ready to provide its players access to more than 10,000 live events.
Furthermore, by launching just ahead of the Indian Premier League, which commenced on the 9th of April, the brand new Betjungle Sportsbook solution is already enabling its players with an immersive betting experience by giving an opportunity to place bets on 30 various events with 100 diverse outcomes.
Running on another SoftSwiss solution – Online Casino Platform, Betjungle Casino will allow its users to benefit from a seamless and non-disruptive experience with both casino and sports betting. An extremely smooth switch between Betjungle Sportsbook and Casino websites is guarantying its players a high-end, user-friendly and secure experience.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re thrilled to be launching our services for the new Indian market and doing it together with such an innovative casino brand like Betjungle! By broadening our geographical presence we’re also extending our offering – enabling a Premium Cricket option for one of the most engaged cricket fans in the world. The Indian market has proven itself to be highly committed to sports as a whole and sports betting is an integral part of the overall experience. We’re excited to be opening this new chapter for Sportsbook with our partners Betjungle and are hoping for a very fruitful collaboration!”
The Betjungle team commented this new partnership: “Our team would like to thank the SoftSwiss Sportsbook for allowing us to be the first sports betting website providing its service to the Indian region. We are full of joy to be working with a team that is so innovative, attentive to detail, and caring about its clients. We are 100% sure that SoftSwiss Sportsbook will be able to provide even more opportunities for growth for current and future SoftSwiss clients and will drive the company forward”.
SoftSwiss Sportsbook Platform was launched in December 2020 and was gaining momentum ever since then by signing 5 new clients in Q1 of 2021. Sportsbook is also increasingly working on product development by recently announcing the launch of American league in-play live bets functionality with loads more to come within the next months. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability. Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.
About SoftSwiss:
SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
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Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.
Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.
The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.
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