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Scientific Games’ OpenSports™ Technology Processes Record-Breaking 50 Million Bets During UK’s Grand National Horse Racing Festival
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Scientific Games Corporation OpenSports technology delivered over 50 million bets and a seamless experience for its long-term sports customers in an historic horseracing encounter that was run behind closed doors for the first time since the inaugural race in 1839.
One OpenSports customer broke all Grand National betting records with their peak bets exceeding 57,000 per minute – a 128% increase vs 2019.
The 2019 event was cancelled and with retail and on-course betting postponed this year, the 2021 Grand National was widely tipped to be the ultimate test of the robustness and stability of the OpenSports technology stack.
Long-term customers Sky Betting and Gaming, Paddy Power, Betfair, Ladbrokes, Coral and William Hill all witnessed significant increases in volume and continue to rely on OpenSports as a key part of their product offerings.
During the three-day festival:
- Over 50 million bets were placed through OpenSports
- Over 19 million bets were placed on the Grand National race itself – up 60.5% vs 2019
- OpenSports delivered 100% platform stability and uptime
- One OpenSports customer processed over 57,000 peak bets per minute
- Total account transactions across the three days were up 55% compared to 2019
“Over the last three years, teams across SG Digital have transformed our OpenSports technology to meet the demands of the world’s leading operators. Whether it’s the Grand National, the Big Game or the Melbourne Cup, we have a responsibility to the largest sportsbooks in every corner of the world to deliver on our promises and exceed their expectations,” said Jordan Levin, Group CEO, Digital for Scientific Games.
OpenSports is a full suite of sportsbook products and services that covers: the account platform; the betting engine; trading and risk management; and bespoke front-end expertise.
This year also saw the Company launch one of the worlds’ first sports content aggregation platforms called OpenArena
. With over 35 third-party sports content providers signed up to the platform and available through a single integration, the Company is at the forefront of the new wave of innovation in the industry.
“At the outset of our transformation process, two key paths were identified. Firstly, our 25-year reputation for stability and reliability were absolutely non-negotiable. Secondly, we set about completely modernizing our technology by shifting services to the cloud and using cutting-edge frameworks like React and Python for our artificial intelligence needs. Combining these ingredients with over 900 dedicated sports technologists, our customer deployment pipeline is now second to none,” said Keith O’Loughlin, SVP Sports at Scientific Games.
“That’s what makes this Grand National performance even more outstanding. The sheer volume of new deployments our teams are delivering in parallel. Three years ago, we were integrating one or two new customers a year. This year, we’re on track to deploy forty across some of the world’s most profitable markets. A huge credit to our global team and the long-term partnership approach we continue to build with market leaders,” O’Loughlin added.
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Season 2 of the Series in Development for 2026
Esports World Cup: Level Up, the five-part docuseries from Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late, Martha), is now streaming for free on Prime Video’s official YouTube channel.
The Level Up series, produced by This Machine (part of Sony Pictures Television) in partnership with the Esports World Cup Foundation (EWCF), offers an unprecedented look behind the scenes of the world’s largest esports and gaming festival, redefining what it means to be a champion in the digital age. A second season is now confirmed, continuing the story of the EWC and the next generation of Clubs and players shaping the future of global esports.
In the first season, Level Up captures human stories of the competition. From Oakland’s Soka of Team Falcons, a swaggering extrovert who defies gamer stereotypes while carrying the weight of a tough past, to FAKER of T1, a South Korean icon battling the loneliness of his own legend, each player’s journey reveals the person behind the avatar.
In the Philippines, 19-year-old Sanford of Team Liquid fights for his family after tragedy strikes, while Drazah of Atlanta FaZe traces his rise from a small shed in Alaska to the global stage. Indonesian sisters Chel and Cinny of Team Vitality lead a dominant women’s team even as personal loss tests their resolve.
Beyond the players, Yevhen Zolotarov of NAVI competes to support a war-torn Ukraine, and Mossad Aldossary, the 24-year-old CEO of Team Falcons, shoulders the hopes of a nation as he strives to keep the championship at home in Riyadh.
Together, their stories reveal what truly drives esports’ greatest figures, not just victory, but purpose, pride, and resilience.
Stay tuned for more information about Season 2 of Esports World Cup: Level Up.
The post Esports World Cup: Level Up Now Streaming on Prime Video YouTube Channel appeared first on European Gaming Industry News.
Latest News
Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development”
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Innovecs Games, a leading game development studio under the Innovecs brand, announces its upcoming live webinar: From Crisis to Clarity: A New Blueprint for AAA Game Development!
Following two years of widespread studio closures and layoffs, the webinar will focus on how forward-thinking teams are reimagining workflows and talent structures to sustain creativity, efficiency, and innovation.
Confirmed speakers include:
- Nader Alikhani, VP of Games at Innovecs
- Chris Rowe, Business Development Director at Innovecs Games
- Amir Satvat, Founder of Amir Satvat’s Games Community
- Sam Carlisle, Co-Founder of XDS Spark
“These conversations are crucial as we collectively reimagine how the AAA ecosystem can thrive,” said Nader Alikhani, VP of Games at Innovecs. “Our goal is to share not just insights — but real frameworks for sustainable growth and creative resilience.”
The event will take place on November 19, 2025, at 9:30 AM PDT / 6:30 PM CET, and will include a live Q&A session. Participation is free and open to all professionals in game development and production.
Register here: innovecsgames.com/online-webinar-future-of-aaa-development/
The post Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development” appeared first on European Gaming Industry News.
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Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo
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Softquo Holding, the international technology group driving innovation across the global igaming sector, announced its participation at GAT Expo Santo Domingo 2025 (12th–13th November). The group will present the unified strength of its ecosystem, featuring industry leaders GoldenRace and Spinmatic, at Stand B3, highlighting a complete content and technology strategy for the burgeoning Dominican and Caribbean markets.
Softquo Holding’s focused presence in Santo Domingo acknowledges the region’s rapidly ascending market status. The Dominican Republic is emerging as a crucial igaming hub, bolstered by the imminent regulation of online gaming and a strong commitment to transparency and prevention of money laundering. GAT Expo Santo Domingo represents the essential meeting point for operators seeking secure, scalable and high-performance solutions in this high-potential region.
At Stand B3, Softquo Holding is dedicated to demonstrating how the combined expertise of its brands delivers holistic, integrated solutions for every betting and content vertical:
- GoldenRace: Highlighting the global market’s leading Virtual Sports, including the high-revenue Multiplier feature on horse and dog races and the dedicated LatAm solution, Baseball2Win, designed for unparalleled player engagement.
- Spinmatic: Showcasing a premium portfolio of slots and casino games, engineered for immersive gameplay and deep resonance with Caribbean and global audiences, driving increased Lifetime Value.
- Novusbet: Available for strategic discussions regarding its next-generation sportsbook and omnichannel platform technology, essential for rapid customisation and market entry.
Meet the Softquo Holding team at Stand B3 on 12th and 13th November to discuss how this unified content, platform and technology approach can immediately elevate your strategic growth in the Caribbean and LatAm markets.
The post Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo appeared first on European Gaming Industry News.
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