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The Sandbox Attracts Strategic Gaming & Silicon Valley Partners to build Virtual Lands in its NFT Metaverse

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The Sandbox Attracts Strategic Gaming & Silicon Valley Partners to build Virtual Lands in its NFT Metaverse
The Sandbox Attracts Strategic Gaming & Silicon Valley Partners to build Virtual Lands in its NFT MetaverseReading Time: 4 minutes

 

Uken Games, Bill Lee, Ken Howery, Galaxy Interactive, Tyler Winklevoss, Gemini Frontier Fund, Nifty Gateway, Avenged Sevenfold, and others entered into strategic partnerships to acquire LAND and build experiences in The Sandbox’s NFT-based metaverse

The Sandbox, a subsidiary of Animoca Brands and the leading decentralized social metaverse platform, announced that it has added multiple partners from the NFT, investment, and music industries to its growing list of partners. As with previous partners, the new entrants have joined in The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse and committed to building experiences across the metaverse. To celebrate the new partners, The Sandbox will launch a new LAND sale on April 14 that allows players to purchase choice spots near partner LANDS.

The partners who acquired LAND in The Sandbox’s metaverse include crypto projects such as Nifty Gateway, 21x, and Gemini, as well as renowned Silicon Valley based VCs and investment partners including Galaxy Interactive (Global gaming VC and investors in over 50 companies across the interactive landscape, including RTFKT, Bitski, Mythical Games, Immutable, and WHALE), Bill Lee (Co-Founder of Craft Ventures, former Board Director of Big Fish Games, and early investor in Cloud9, Coinbase, Opensea, and Tesla), Ken Howery (Co-Founder and former managing partner at Founders Fund, Co-Founder of PayPal), Sundeep Madra (Serial entrepreneur and investor), Gemini Frontier Fund (Founded by Tyler & Cameron Winklevoss), Chris Ye (CEO of Uken Games and creator of top-grossing mobile games Bingo Pop, Ava’s Manor, Who Wants To Be A Millionaire), Alex Reece (Early investor in Unity, Draft Kings and Lyft), Michael Witz (Founder of Redemption Games and creator of top-grossing mobile games Cookie Jam and Sweet Escapes), Edward Saatchi (Founder of Virtual Beings company Fable) and Patricio Fuks (Serial Entrepreneur & Investor), and heavy metal band, Avenged Sevenfold.

“As a vibrant, growing NFT-based gaming metaverse, The Sandbox is attracting strong and diverse new partners each day, from gaming studios to IP brands to artists to celebrities to visionary entrepreneurs to technology companies,” said Sebastien BORGET, COO & Co-Founder of The Sandbox. “We’re shaping our virtual world to be an experience rich place where partners can plant a flag with virtual destination experiences on their LANDS in a powerful new entertainment community where creators, players and brands can build and grow alongside each other.”

The involvement of the partners announced follows the beta launch of The Sandbox’s NFT marketplace, which gives anyone the opportunity to earn SAND, The Sandbox’s utility token, by monetizing voxel-based NFT creations created with the dedicated software VoxEdit. Each NFT can be used inside the game platform in the future or used to build custom game experiences. LAND NFTs are the main gateway to publishing games in The Sandbox, as the platform prepares for opening its first public beta for players later this year. The Sandbox was recently featured by the Wall Street Journal and CNBC as a pioneer in the space.

The Sandbox is becoming a prime entertainment destination where brands, IPs, and celebrities can engage with their fans and offer virtual experiences including games, live performances, and social experiences. Brands will coexist through neighboring lands, able to function as digital concert arenas, theme parks, or malls that users of The Sandbox can visit and experience by themselves or with friends. Reflecting on this potential, partner VCs, investors, and celebrity brands share their thoughts below on what attracted them to The Sandbox:

“We have been tracking the progress of The Sandbox ecosystem from its earliest days, and have been impressed by the founding team’s consistent execution towards their mission of developing a community-owned sandbox of creativity and fun. We are delighted to do our part to develop the community through the land we’ve acquired, directly and through our portfolio companies, and cannot wait to witness how the broader ecosystem evolves,” said Richard Kim, GP at Galaxy Interactive.

“Gaming is a killer use case for the metaverse, and The Sandbox is the only metaverse tuned for high-quality games with a decentralized monetization ecosystem for developers, asset makers, and passionate gamers,” said Bill Lee, Co-Founder of Craft Ventures. “21x will be developing all of our parcels into THE premiere gaming destinations across any metaverse — stay tuned!“

“The Sandbox is revolutionizing gaming by empowering users to build, own, and monetize their gaming experiences in a virtual world that is decentralized,” said Tyler Winklevoss, Co-Founder of Gemini Exchange. “We plan to extend our existing platforms into The Sandbox and develop unique experiences on our properties that advance our mission of empowering the individual through crypto.”

“We have officially purchased LAND in The Sandbox and are excited to build out a virtual space for our friends to explore,” said heavy metal band, Avenged Sevenfold. “Digital ownership and the metaverse have become increasingly interesting to us and The Sandbox felt like the right fit to enter this new world.”

Upcoming LAND Sale
The Sandbox’s upcoming LAND sale event on April 14th, 2021 will offer additional premium LAND located near the partners announced today. Each purchasable LAND will include exclusive premium NFTs and have the possibility to host events, gaming experiences, or social hubs when the game is released later in 2021. The Sandbox has already sold 45% of its 166,464 LAND NFTs, releasing them in successive waves that usually sell out in seconds. Existing LAND owners include Binance, CoinCheck, Metakovan, Pranksy, Socios, and CoinMarketCap among others.

The Sandbox has secured over 60 partnerships, including The Smurfs, Care Bears, Atari, CryptoKitties, and Shaun the Sheep, to build a fun, creative “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players. The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players (including outside the game on other websites), transfer it to other players, or even resell it.

The Sandbox is scheduled to launch its full Alpha for players in Q2 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded as NFTs with other players, creators, and artists on the platform.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals

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Boomerang Partners, a rapidly growing global brand, is excited to announce the launch of a special contest in conjunction with the 2025 Golden Boomerang Awards tournament, running until May 11. This contest, dedicated to the semi-finals of the UEFA Champions League, offers tournament participants a chance to compete for exclusive prizes.

With more than 400 affiliate teams participating worldwide, the competition is fierce, with monthly prizes up for grabs. The final prize drawing will take place on May 3, where one lucky winner will have their dream fulfilled. In addition to monthly prizes, awards will be given in 11 different categories.

The special Champions League-themed contest is open to both current tournament participants and newcomers. Registration for this unique opportunity is open until May 5, giving everyone a chance to win the grand prize — the coveted ‘Home Stadium Fan’ VIP experience. Affiliate managers will provide details to new participants.

The Champions League semi-finals are a top event in the world of sports, which generates fantastic interest among fans. The first matches will take place on April 29 and 30, when Arsenal will play PSG and Barcelona will face Inter, respectively. The return matches will take place on May 6 and 7. All the teams that made it to the top four deserve to win.

Arsenal are betting on the Champions League, given that they are 12 points behind leading Liverpool in the English Premier League and have played one more match. PSG are 23 points off the lead in the French Ligue 1, and can safely focus on the Champions League. Interestingly, Arsenal already played PSG in the second round of the tournament’s group stage and won 2-0.

The game between Barcelona and Inter looks particularly interesting. It is a rematch of the 2010 semi-final, when Inter eventually won the Champions League trophy. The teams approach the game as leaders of the championships—Spain and Italy. Barcelona’s best striker, Robert Lewandowski, will miss the first game – he is out for about three weeks due to injury.

The upcoming Champions League matches will be a powerful boost for the participants of the Golden Boomerang Awards. It is not only a chance to win a special prize, but also an opportunity to improve their positions in the sports leaderboard.

Join the Golden Boomerang Awards 2025

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Golden Boomerang Awards 2025 has launched a special competition for the Champions League semi-finals appeared first on European Gaming Industry News.

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7777 gaming secures certification in Colombia

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7777 gaming, a leading B2B casino games provider, has officially received certification for its innovative gaming content in Colombia, marking a significant milestone in the company’s global expansion.

With this certification, Colombian players and operators can access 7777 gaming’s exclusive portfolio, featuring some of its most engaging and high-performing titles, including Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, and Club Mr. Luck. These games, known for their immersive gameplay and cutting-edge mechanics, are designed to elevate the online casino experience and drive higher engagement.

“As part of our commitment to expanding into regulated markets, obtaining certification in Colombia is a key step toward offering premium entertainment experiences to local players. Our certified games incorporate some of the most in-demand features, ensuring both excitement and rewarding gameplay,” said Asya Raykova, Partnership Manager at 7777 gaming.

7777 gaming’s certified games package includes some of the most sought-after features in the industry, such as:

  • MULTIPLIERS – A variety of multipliers that boost rewards and enhance excitement.
  • FREE SPINS – Special symbols that trigger a set number of free spins.
  • BONUS GAME – Uniquely crafted bonus rounds that provide extra gameplay opportunities.
  • BUY BONUS – Allows players to purchase direct access to bonus features.
  • GAMBLE – Enables players to risk their winnings for a chance to multiply them.
  • DOUBLE CHANCE – Doubles the odds of triggering a bonus feature.
  • EXPANDING REELS – Increases the number of symbols/reels, adding greater winning potential.

7777 gaming continues to expand its presence in regulated markets worldwide, bringing innovative and high-quality gaming content to new audiences. With this latest milestone in Colombia, the company is solidifying its reputation as a trusted partner for operators looking to enhance their casino offerings with next-generation gaming experiences.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

The post 7777 gaming secures certification in Colombia appeared first on European Gaming Industry News.

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Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours

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Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.

Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.

Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.

Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.

Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.

What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.

Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.

No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.

Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.

Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.

And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.

Proven at Scale

  • Over 300 billion bets placed on Stake

  • 10 billion monthly wagers processed

  • Stake is behind 4% of global Bitcoin transactions
    Capable of handling 1 million+ bets per second

    Stake Engine: Key Features

  • Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.

  • It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.

  • Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.

  • Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.

  • Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.

  • It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.

  • Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.

  • Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.

Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”

“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”

“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”

The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.

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