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Coexistence of physical and digital – a story of 2020 betting business

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Coexistence of physical and digital - a story of 2020 betting business
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Isaac Asimov beautifully described an overlapping relationship between physical and digital, eventually leading to the unifcation of the two in a god-like creature. Does the betting business story end like this?

by Ivan Rozić, SVP of Global Sales and Business Development at NSoft

In November 1956, Isaac Asimov published a science fction short story called “The Last Question” which beautifully describes an overlapping relationship between physical and digital eventually leading to the unifcation of the two in a god-like creature.

Slowly but steadily, we have been following this path for decades, but 2020 has shown us physical and digital are still very much separated.

Betting business in 2020 – a prequel

With huge countries such as the USA, Brazil and India starting to open up and regulate gambling and betting, 2019 was a big morale booster to the entire igaming industry and growth throughout 2020 was inevitable for everybody involved. But instead of launching all those new projects, operators and suppliers alike were left reinventing their existing solutions for a new world we started living in from the early days of 2020.

With the physical aspect of our lives so abruptly taken from us, each and every person in igaming immediately scratched every retail-oriented project and started working on the digital. Virtual games and esports frenzy set the stage for the following months during which operators tried their best to provide desperately needed content for punters and providers followed suit.

Endless video calls during which we all came to a profound understanding of prof. Robert Kelly and his famous live interview for BBC were all based on digital. NSoft, being a virtual games provider, was going above and beyond in supporting existing and new partners with additional online content. Not only did we form and dedicate additional teams for all online integrations of our content but we also gave our in-house virtual games completely free of charge during April and May.

What 2020 have brought to us and what we have learned

At this point, NSoft’s monthly revenues were tarnished as we were heavily dependent on our partners’ retail business. Needless to say, we were able to fully sympathize with all of our partners which lost big chunks of their business due to lockdowns.

Steadily, COVID’s grip on the physical started to loosen in most of the markets and NSoft’s revenues sprung back to life fueled by our record online numbers. But we at NSoft are very much aware that we are still far from seeing retail business as it once was. The physical part of our lives is still but a shadow of what it once was and it will take a long time to get back to the pre-COVID world we all long for. So we drew some important lessons which will help us navigate the deep waters we are all in.

Lesson one – online frst sportsbook solution

NSoft is one of the few sportsbook solution providers in the market which is able to integrate and adapt to any third-party online platform. Our prematch and live solutions are running on multiple platforms at the moment attracting new users for our partners who were previously casino-oriented. During 2020 we decided to heavily invest in the digital aspect of our sportsbook solution by adding cashout, backend AI models and a completely new UI for all of our existing and new partners.

We aim to provide a top-of-the-line sportsbook solution that gives the operator ease of mind regardless of its size and ambition. It can be integrated as an iframe solution with customized frontend design done by NSoft or as an API-based solution ideal for UI savvy companies looking to build their own unique frontend.

You can handle your own risk management or put your trust into the industry-leading MTS solution brought to you by NSoft and Sportradar. Either way, you will receive a completely bespoke solution carefully catered to your needs with dedicated teams working on your project.

Lesson two – physical does not become digital on its own

For the last decade, NSoft’s virtual games have revolutionized retail business for our partners across the globe. We have seen NSoft’s virtual games growing retail businesses across Europe, Africa and Latin America regardless of punters’ habits and local specifcities. Game design, the retail platform’s stability and vast experience in handling operational headaches that retail operators go through made our virtual games an essential source of additional revenue for all our partners.

Unfortunately, the transition of this content into digital was not as successful, mostly due to our previous focus on making the virtual games portfolio perfect for the retail environment.

Throughout 2020 all of our virtual games went back to the drawing board. Our in-house teams of experts worked hard to learn from digital users’ behaviour on our virtual games and incorporate their direct and indirect feedback into a fresh digitally oriented spinof of our most popular virtual content. We are now ready to “unleash” them to production with all of our existing and new partners and witness a true digital transformation of revenue-driving powerhouses like Lucky Six, Roulette, Virtual Penalties and many more.

Lesson three – physical will be back

As mentioned earlier in this article, we are still very far from digital and physical unifcation, which means retail will be back to full strength. It’s hard to predict whether it will take months or years to get there, but we are already working hard to greet everybody back by making our Seven retail platform more fexible than ever. NSoft’s in-house products already featured in Seven retail platform have already proven themselves on the ground with our pre-match and in-play betting solutions running on tens of thousands of devices across more than 40 markets worldwide.

This includes a vast network of betting terminals which will surely drive retail for years to come. With our in-house products already going from strength to strength over SSBTs, we decided to open our retail and SSBT platform to third-party products. You can now utilize NSoft’s state-of-the-art hardware peripherals management which cuts years of development and millions in investments needed to support the range of printers, scanners, bill acceptors, card readers and monitors. NSoft already supports it all and keeps adding more.

Finally, 2021 will be all about getting back to business as usual, but the lessons learned throughout 2020 will undoubtedly impact the igaming industry for years to come.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PAGCOR, SMC BREAK GROUND FOR NEW PAGCOR CORPORATE CENTER

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The Philippine Amusement and Gaming Corporation (PAGCOR) and San Miguel Corporation (SMC) today broke ground for the state gaming firm’s new corporate office building at the Bagong Nayong Pilipino complex in Pasay City.

The PAGCOR Corporate Center – valued at Php2.45 billion – will be fully financed and constructed by SMC at no cost to PAGCOR, said Chairman and CEO Alejandro Tengco who led the project’s groundbreaking with SMC Chairman Ramon Ang.

During the simple ceremony, Mr. Tengco noted that for over four decades, PAGCOR has operated from various rented spaces under less-than-ideal conditions, with its workforce dispersed across multiple locations.

“Ang araw na ito ay katuparan ng isang pangarap para sa PAGCOR na magkaroon ng sariling tahanan,” he said. “We are truly blessed to witness this historic moment as we lay the groundwork for a vision that reflects our identity, core values and aspirations as an organization.”

The corporate center will have a floor area of 40,000 square meters, with an additional 15,000 square meters designated for comprehensive fit-out.

“Since PAGCOR will not occupy all 40,000 square meters, we plan to lease some of the commercial spaces to generate rental income,” Chairman Tengco said. “These rental earnings should be enough to cover the building’s maintenance costs.”

Mr. Tengco said the agency’s collaboration with SMC exemplifies how private-public partnerships can maximize the potential of government assets to create more economic opportunities.

“The Nayong Pilipino complex, once known for its rich attractions, culture and history, had long lain dormant,” Mr. Tengco said. “Today, it is set to be transformed into a vibrant symbol of progress and opportunity for PAGCOR.”

For his part, SMC Chairman Ramon Ang said the construction of the PAGCOR Corporate Center represents a mutually beneficial partnership between the state gaming firm and the conglomerate.

“This is a mutually beneficial partnership between PAGCOR and SMC,” he said. “While SMC will construct the Corporate Center, we will also use PAGCOR’s Nayong Pilipino property to build infrastructure that will complement airport requirements.”

The PAGCOR Corporate Center was designed by JSLA architectural design firm and will be built by New Golden City Builders. Both companies are known for big-ticket infrastructure projects in the country.

“SMC only commissioned the best architects and construction firms to ensure the project’s completion by 2028,” Mr. Ang added.

The construction of PAGCOR’s Corporate Center is part of the 25-year lease agreement entered into by the state gaming agency with SMC last December 12, 2024.

Aside from funding the building construction, SMC will pay monthly rental fees – with an annual escalation – for the use of PAGCOR’s 13-hectare Nayong Pilipino property for aviation-related projects.

The post PAGCOR, SMC BREAK GROUND FOR NEW PAGCOR CORPORATE CENTER appeared first on European Gaming Industry News.

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Winlandia adds Swish to cashier in Sweden

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Winlandia, the international online casino with a Nordic twist, has added Swish to its cashier for players in Sweden as part of wider efforts to offer a deeply localised experience in each market it targets.

Swish is one of the most popular payment methods in Sweden, allowing users to make payments directly from their bank account using their mobile phone number. Users simply link Swish to their bank account and can make instant payments straight away. About 80% of the Swedish population is today a user of Swish payments.

While initially used for peer-to-peer payments, today Swish can be used to pay for many different things including online casino deposits.

Winlandia sees payments as a major driver of acquisition and retention and goes to great lengths to offer players the options they want to use for depositing and withdrawing. In Sweden Winlandia offers a seamless customer experience using Pay n Play by Trustly, with Bank ID a deposit or withdrawal are made instantly. In addition to Swish, players in Sweden can use Visa, Mastercard, PayPal, Trustly and even Apple Pay.

Adding Swish to its cashier is just one way that Winlandia has localised its offering for players in Sweden. Others include a localised landing page and stocking the lobby with more than 6,500 slot and casino games from in-demand providers such as Pragmatic Play, Play ´n Go and Evolution.

Winlandia, which is powered by the award-winning SkillOnNet platform, also has a dedicated team of customer support agents on hand around the clock to ensure that players in Sweden have the absolute best time when playing at its site.

The online casino has proved to be a big hit since making its debut in Sweden in August 2023, with players drawn to its Nordic charm including plenty of Finnish Sisu.

Christoffer Gronlund, Co-founder & Head of Affiliates at Winlandia, said: “The payment methods offered by the online casino can be the deciding factor in whether players engage with the brand or not and that’s why we are always adding new options to our cashier.

“Swish is hugely popular with people in Sweden with almost 80% of the population using Swish as a service. Our Affiliate and Marketing Partners have addressed their interest in us adding this popular payment method to maximize conversions. As part of our work to continue to localise the Winlandia experience for players in the country, adding Swish was a top priority.

“Players can now use Swish for making payments to Winlandia, taking advantage of its ease of use and speed of deposit. This helps us to deliver the superior player experience needed to engage and entertain players in such a highly competitive market.” 

Jacob Ljunggren, Product Director at Leadstar Media said: “Swish is a crucial payment solution for long-term success in the Swedish market, and we’re pleased to welcome Winlandia to the group of casinos offering this option. We look forward to featuring them in our ongoing Swish withdrawal time tests on Casinodealen.se.”

The post Winlandia adds Swish to cashier in Sweden appeared first on European Gaming Industry News.

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Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched

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With Portside Game Assembly, Gamecity Hamburg is welcoming studio heads and directors from successful indie game studios on a conference ship and other extraordinary locations in Hamburg on June 27. Benjamin Laulan, Co-Founder of Evil Empire, (Dead Cells, The Rogue Prince of Persia) will give a keynote on the Triple-i Initiative started by the French studio. At the Triple-i Showcase 2024, over 30 “iii games” were announced in 45 minutes, and 150,000 views were achieved on YouTube alone. Further speaker on board is Philomena Schwab, Founder of Stray Fawn Studio (Dungeon Clawler, The Wandering Village).

Portside Game Assembly celebrates its premiere as B2B-conference for international indie game leaders on June 27. There will be no direct ticket sales for the conference; instead, a curated list of participants will ensure that only studio heads and decision makers attend the conference on board a ship sailing through the port of Hamburg.

At the same time, the Networking Brunch and the Games Industry Party are open as networking events for interested contacts from the games industry to bring platform holders, publishers, and game companies into contact with the international conference participants. Studio leads from Denmark, Sweden, Switzerland, the UK, France, Spain, Canada, the USA, and Germany are already on board for the conference.

Portside Game Assembly is set to be a platform for decision makers and studio leads to exchange ideas, learn from each other, and face the challenges of the games industry through collaboration.

As the first announced talk of the conference, Benjamin Laulan (Co-Founder of Evil Empire) will present a keynote on the Triple-i Initiative and how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases. In addition, Philomena Schwab (Founder of Stray Fawn Studio & Publishing) will give a short talk about ways for game idea validation.

The program of the Portside Game Assembly will consist of keynotes, short talks, and roundtables.

 

Selection of already confirmed participants:

  • Evil Empire (Dead Cells, The Rogue Prince of Persia) / France
  • Stray Fawn Studio (Dungeon Clawler, The Wandering Village) / Switzerland
  • The Game Kitchen (Blasphemous I & II) / Spain
  • Toukana Interactive (Dorfromantik)/ Germany
  • Ghostship Publishing (Deep Rock Galactic) / Denmark
  • Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
  • Chasing Carrots (Halls of Torment) / Germany
  • Foulball Hangover (Hydroneer) / UK
  • Siege Camp (Foxhole) / Canada

The post Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched appeared first on European Gaming Industry News.

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