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Coexistence of physical and digital – a story of 2020 betting business

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Coexistence of physical and digital - a story of 2020 betting business
Coexistence of physical and digital - a story of 2020 betting businessReading Time: 4 minutes

 

Isaac Asimov beautifully described an overlapping relationship between physical and digital, eventually leading to the unifcation of the two in a god-like creature. Does the betting business story end like this?

by Ivan Rozić, SVP of Global Sales and Business Development at NSoft

In November 1956, Isaac Asimov published a science fction short story called “The Last Question” which beautifully describes an overlapping relationship between physical and digital eventually leading to the unifcation of the two in a god-like creature.

Slowly but steadily, we have been following this path for decades, but 2020 has shown us physical and digital are still very much separated.

Betting business in 2020 – a prequel

With huge countries such as the USA, Brazil and India starting to open up and regulate gambling and betting, 2019 was a big morale booster to the entire igaming industry and growth throughout 2020 was inevitable for everybody involved. But instead of launching all those new projects, operators and suppliers alike were left reinventing their existing solutions for a new world we started living in from the early days of 2020.

With the physical aspect of our lives so abruptly taken from us, each and every person in igaming immediately scratched every retail-oriented project and started working on the digital. Virtual games and esports frenzy set the stage for the following months during which operators tried their best to provide desperately needed content for punters and providers followed suit.

Endless video calls during which we all came to a profound understanding of prof. Robert Kelly and his famous live interview for BBC were all based on digital. NSoft, being a virtual games provider, was going above and beyond in supporting existing and new partners with additional online content. Not only did we form and dedicate additional teams for all online integrations of our content but we also gave our in-house virtual games completely free of charge during April and May.

What 2020 have brought to us and what we have learned

At this point, NSoft’s monthly revenues were tarnished as we were heavily dependent on our partners’ retail business. Needless to say, we were able to fully sympathize with all of our partners which lost big chunks of their business due to lockdowns.

Steadily, COVID’s grip on the physical started to loosen in most of the markets and NSoft’s revenues sprung back to life fueled by our record online numbers. But we at NSoft are very much aware that we are still far from seeing retail business as it once was. The physical part of our lives is still but a shadow of what it once was and it will take a long time to get back to the pre-COVID world we all long for. So we drew some important lessons which will help us navigate the deep waters we are all in.

Lesson one – online frst sportsbook solution

NSoft is one of the few sportsbook solution providers in the market which is able to integrate and adapt to any third-party online platform. Our prematch and live solutions are running on multiple platforms at the moment attracting new users for our partners who were previously casino-oriented. During 2020 we decided to heavily invest in the digital aspect of our sportsbook solution by adding cashout, backend AI models and a completely new UI for all of our existing and new partners.

We aim to provide a top-of-the-line sportsbook solution that gives the operator ease of mind regardless of its size and ambition. It can be integrated as an iframe solution with customized frontend design done by NSoft or as an API-based solution ideal for UI savvy companies looking to build their own unique frontend.

You can handle your own risk management or put your trust into the industry-leading MTS solution brought to you by NSoft and Sportradar. Either way, you will receive a completely bespoke solution carefully catered to your needs with dedicated teams working on your project.

Lesson two – physical does not become digital on its own

For the last decade, NSoft’s virtual games have revolutionized retail business for our partners across the globe. We have seen NSoft’s virtual games growing retail businesses across Europe, Africa and Latin America regardless of punters’ habits and local specifcities. Game design, the retail platform’s stability and vast experience in handling operational headaches that retail operators go through made our virtual games an essential source of additional revenue for all our partners.

Unfortunately, the transition of this content into digital was not as successful, mostly due to our previous focus on making the virtual games portfolio perfect for the retail environment.

Throughout 2020 all of our virtual games went back to the drawing board. Our in-house teams of experts worked hard to learn from digital users’ behaviour on our virtual games and incorporate their direct and indirect feedback into a fresh digitally oriented spinof of our most popular virtual content. We are now ready to “unleash” them to production with all of our existing and new partners and witness a true digital transformation of revenue-driving powerhouses like Lucky Six, Roulette, Virtual Penalties and many more.

Lesson three – physical will be back

As mentioned earlier in this article, we are still very far from digital and physical unifcation, which means retail will be back to full strength. It’s hard to predict whether it will take months or years to get there, but we are already working hard to greet everybody back by making our Seven retail platform more fexible than ever. NSoft’s in-house products already featured in Seven retail platform have already proven themselves on the ground with our pre-match and in-play betting solutions running on tens of thousands of devices across more than 40 markets worldwide.

This includes a vast network of betting terminals which will surely drive retail for years to come. With our in-house products already going from strength to strength over SSBTs, we decided to open our retail and SSBT platform to third-party products. You can now utilize NSoft’s state-of-the-art hardware peripherals management which cuts years of development and millions in investments needed to support the range of printers, scanners, bill acceptors, card readers and monitors. NSoft already supports it all and keeps adding more.

Finally, 2021 will be all about getting back to business as usual, but the lessons learned throughout 2020 will undoubtedly impact the igaming industry for years to come.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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New User Interface Redefines Gaming Experience

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We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players. As a leading Live Game Solution provider, it is SA Gaming’s goal to empower our clients with various functions and features that encourage player retention and acquisition.

The new interface adopts modern design principles and is optimized for mobile devices of various screen sizes. We aim to provide a more intuitive and responsive gaming experience for your players. This revamp shows our commitment to creating an engaging environment using the latest technology.

Here are some of the key features of our new interface:

  • New Games and Distinct Features: Your players will have access to all our newly launched games including Thai HiLo, Fish Prawn Crab, along with all upcoming titles. Additionally, features like new side bets at Baccarat are exclusively available at the new interface.
  • Featured Section: Here your players can discover the top-performing games in their region, and good road display. This section also logs their recently played games so they can enjoy them again in the next login.
  • Favorite Section: Players can save the games they love, which will be shown here. We hope to foster deeper player engagement and establish stronger player loyalty by offering personalized recommendations tailored to their preferences.
  • Bet Area Position Switch: Our new user interface allows players to switch certain parts of the betting area to suit their individual needs, allowing them a greater control over their gaming experience.
  • Updated Dealer Profile Pictures: At every table, profile pictures of dealers displayed in the lobby are now taken at the beginning of each shift. This enhancement boosts the immersiveness of our games and creates a more engaging atmosphere.
  • Responsive Design: The new interface is designed to be responsive, seamlessly adapting to any screen size. Whether your players are using a desktop, tablet, or smartphone – portrait or landscape – the interface ensures an optimized and consistent experience.

The new interface can definitely attract more casual players who are looking for a taste of casino while also providing a more responsive and intuitive experience for your loyal veteran players. The interface revamp hails our commitment to customer-centricity, and empowers you to establish a greater player community with enhanced loyalty.

Explore the new user interface now:

Should you have any inquiry regarding the new product, please feel free to shoot us an email at [email protected]. Your feedback is highly appreciated and will help us to improve our ability to serve you better in the future.

The post New User Interface Redefines Gaming Experience appeared first on European Gaming Industry News.

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Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond”

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Melco Resorts & Entertainment has announced the publication of its sustainability report for the year 2024. The strategy continues to guide the Company to go “Above & Beyond” — to strive to achieve its commitments to restoring the environment, inspiring its people and communities, sustaining its supply chain and empowering its business to impact positive change. As Melco’s strategy, pillar goals and targets evolve in response to shifting environments through wide-reaching efforts as highlighted in the report, the Company aims to actively engage stakeholders on its journey towards a climate-fit and equitable future.

Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “Much more than a service, hospitality is about the experience it creates, the people it supports and the impact it leaves behind. Each year, Melco challenges itself to push this further, believing that luxury and responsibility are not opposing forces but partners in progress, which is reflected in how we uphold strong governance, manage our environmental impact, support our people and communities and lead in responsible gaming. This commitment to progress shaped our approach in 2024, as a year of recalibration in which we continued to strengthen operations, reignite momentum and ensure our integrated resorts remain at the forefront of excellence.”

Key performance highlights from Melco’s latest “RISE to go Above & Beyond” sustainability strategy.

Awards/Recognition

  • DICJ RG Implementation Index – Ten Melco facilities have received recognition as ‘Responsible Gambling Model Units’ with nine earning perfect scores of 100% against the criteria.
  • “RG Check” accreditation – International, third-party Responsible Gambling Council accreditation across Melco properties in Cyprus and Manila
  • Member of the “S&P Global Sustainability Yearbook 2025” and recognized as an Industry Mover, scoring in 93rd percentile in industry group
  • Carbon Disclosure Project (CDP) scores: B for Climate and B for Water
  • Green Key and Green Hotel Awards for Studio City, Nuwa, Morpheus and The Countdown

Engaging our People

  • Invested an average of US$582 per full-time-equivalent (FTE) employee on learning and development activities, equating to an average of 38 training hours per FTE, with 100% of colleagues attending training
  • 3.5% of Macau colleagues participated in over 4,100 Foundation Acceleration Program (FAP) experiences, of which 12% were related to non-gaming activities; 86% of Culinary FAP participants were retained within the Company with a 17% promotion rate upon completion

Community Engagement & Investment

  • Close to 3,600 participants volunteered their time and efforts across 359 volunteering initiatives
  • Over US$17.42 million donated to worthy causes in Melco’s local communities

Energy & Climate Resilience

  • Energy-efficiency measures (EEMs) since 2018 have resulted in annualized savings of over 62.5 million kWh, an increase of 9% over 2023
  • More than 25,000 PV panels at all properties in Macau, Manila and Cyprus onsite, generating close to 10,000 MWh annually

Material Use & Waste

  • Avoided 13.2 million SUP bottles with the NORDAQ water filtration system serving nearly all hotel rooms at Melco’s integrated resorts
  • Expanded recycling of playing cards across properties in Macau, Manila and Cyprus
  • City of Dreams Manila has established a circular economy where food waste is composted on site and excess compost is donated to a local farm to grow some of the vegetables served to guests

Sustaining our Supply Chain

  • 100% cage-free eggs sourced for Melco F&B operations in Manila and Macau with 74% at City of Dreams Mediterranean
  • Accelerated adoption of recycled fabric uniforms, working to establish guidelines and adopt recognized certifications
  • Strengthened data tracking and credibility in certified sourcing and chain-of-custody verification for key categories such as seafood and chemicals, while equipping local suppliers to meet Company expectations

Empowering our Business

  • Continued ethics training and capacity building programs for colleagues and suppliers
  • Implemented onsite, real-world cyberattack simulation drills for relevant colleagues and teams across the Group to test awareness, readiness to respond and system effectiveness.

Melco remains steadfast in its commitment to sustainability and invites stakeholders, partners, and communities to join in its journey towards a climate-fit and equitable future.

The post Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond” appeared first on European Gaming Industry News.

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Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers

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Maono’s new DM40PRO introduces wireless freedom, AI-powered voice effects, broadcast-quality sound, and customizable RGB lighting for a professional-grade gaming and streaming experience.

Maono, the global best-selling Internet microphone brand, has officially announced the release of its latest innovation in audio technology, the DM40PRO – AI Wireless Gaming Microphone. Engineered for gamers, streamers, and content creators seeking uncompromising performance, the DM40PRO combines cutting-edge features with exceptional sound quality, offering an all-in-one solution for immersive, high-quality content creation.

The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid- May.

The DM40PRO is a testament to Maono’s commitment to empowering creators with tools that elevate their performance. At the core of its appeal is the wireless and wired dual-mode design, which provides unparalleled flexibility and mobility without sacrificing audio fidelity. With ultra-low latency and an extended wireless range, users are free to move seamlessly within their space, enjoying smooth, uninterrupted transmission.

Featuring 48kHz/24-bit recording with a large 16mm condenser capsule, the DM40PRO delivers rich, detailed broadcast-quality sound. Whether capturing the excitement of a fast-paced game or delivering commentary during a live stream, the microphone ensures professional-grade clarity. Advanced noise cancellation with a single tap allows the DM40PRO to cut through environmental distractions, making it especially ideal for creators working in shared or noisy environments.

Setting the DM40PRO apart is its built-in AI voice changer with 10 distinct voice modes, allowing for engaging and interactive content with a creative twist. Coupled with vibrant, customizable RGB lighting, the microphone also adds visual personality to any setup, enhancing the overall streaming aesthetic.

Designed for convenience and control, the DM40PRO includes intuitive onboard controls for gain, EQ, and more, allowing real-time adjustments directly on the device. Its durable build and premium materials reflect Maono’s focus on quality and longevity, while the ultra-long 2600mAh battery supports up to 75 hours of use after just two hours of charging—ensuring creators can stream, record, and game for extended periods without interruption.

Compatible across multiple platforms, the DM40PRO is crafted to meet the demands of today’s most dynamic content environments. Whether used in a home studio or on the go, it offers a versatile solution for anyone seeking clear, consistent, and engaging audio.

With the launch of the DM40PRO, Maono once again reaffirms its place at the forefront of creator-focused audio technology. Perfect for professionals and advanced users, the DM40PRO represents the pinnacle of USB gaming microphones—merging wireless freedom, studio-grade sound, and a spectrum of customizable features into one powerful device.

The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid-May.

MAONO is also offering up to 10 percent commission on its affiliate programme

 

The post Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers appeared first on European Gaming Industry News.

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