Latest News
Agillic wins international gaming platform provider Multilot as a new client: Personalisation is the name of the game


Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the customer lifecycle.
Multilot offers a fully compliant turn-key gaming platform as a service (SaaS). They operate games, bingo, lotteries, raffles and games of chance on behalf of humanitarian organisations, associations, media houses and corporate partners. Multilot can manage the entire value chain, including assistance in applying for national gaming licenses, game development, assurance of compliance to laws and regulations, customer support, accounting and reporting to the authorities. Further, the company caretakes the direct communication with end-users. And it is for this purpose Multilot has chosen Agillic.
Says Petter Danbolt CEO, Multilot:
“Gaming is entertainment and fun, hopes and dreams. When we provide a smooth and good customer experience to the end-users on behalf of our clients, we fulfil a human need, making it more likely that they will keep coming back for a positive experience. That is our business case – and that’s why Agillic is relevant to us. We believe personalised communication is vital in creating a good customer experience. Activating our content through the Agillic platform will help us attract new players and help us retain them through positive experiences.”
Says Emre Gürsoy, CEO of Agillic:
“We are delighted that Multilot has chosen Agillic, and we are looking forward to supporting them in providing superior customer experiences and growing their business through personalised communication. Their platform is built on a brilliant concept. It enables brands and organisations to tap into gamification benefits without any hassle, and it meets a trend where gamification is on the rise, enabling new ways for brands to engage and interact with consumers. Combining gaming with the delivery of personalised communication, Multilot has a strong value proposition.”
Agillic’s strategic partner NexusOne is implementation partner and is, among other things, building the templates and communication flows.
Says Villy Gravengaard, CEO NexusOne: “It is a fascinating project where we are building everything from scratch: templates, automation rules, communication flows and content. Multilot operates a radio broadcasted bingo in various radio channels. Setting up the communication rules and tying backend operations together with personalised customer communication is quite sophisticated, and we are looking forward to pressing play when everything is ready.”
Subscription businesses benefit from personalised communication
With Multilot, Agillic continues to grow its client base of subscription businesses across industries such as the retail, finance, travel & hospitality and NGO & charity sectors. Agillic’s reference cases, such as TV2 Sumo, Fitness World, and Story House Egmont, show that relevant and personalised communication across channels provides a holistic and engaging customer experience and is useful to retain customers and boost customer lifetime value.

Latest News
SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG
SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.
Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.
At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.
Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.
Statement from Daniel Finkler, CEO, Berlin International Gaming
“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”
Statement from Tobias Andro, CEO, SkinBaron
“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”
The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Latest News
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
-
Latest News3 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News4 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News2 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Latest News3 months ago
HIPTHER Community Voices: Interview with Dr. Maria Loumpourdi, founder and Managing Director of Made From Within
-
Latest News2 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
You must be logged in to post a comment Login