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Red Tiger, NetEnt and FashionTV Gaming Group partner to glam up the industry with the Trillionaire game

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Red Tiger, NetEnt and FashionTV Gaming Group partner to glam up the industry with the Trillionaire game
Red Tiger, NetEnt and FashionTV Gaming Group partner to glam up the industry with the Trillionaire gameReading Time: 2 minutes

 

New title licensed by FashionTV Gaming Group swaggers onto the market

Players are invited to strut their stuff in the stylish and luxurious new slot Trillionaire, the product of a three-way collaboration between Red Tiger, NetEnt and FashionTV Gaming Group.

This glitzy 5-reel video slot is the first to be inspired by a song from the leading global fashion and lifestyle channel, and features the huge hit ‘I Want to be a Trillionaire’ by FashionTV star, Anja J.

Trillionaire is designed to have a broad appeal that leverages the global recognition of this megabrand and global TV network, which reaches over two billion viewers worldwide.

The release follows the deal signed between NetEnt and FashionTV Gaming Group, the exclusive licensor for the FashionTV brand in iGaming, which was announced at ICE 2020. Trillionaire’s technical integration and design elements were undertaken by Red Tiger.

Trillionaire’s feature set includes a Free Spins mode during which players select one of five supermodels who will turn Wild, as well as the lustrous Fashion Wheel, where those reaching the fourth concentric circle will land a mega win.

This latest game is testament to FashionTV Gaming Group’s continued shake up of the online gaming industry, with a ‘Brand to Business’ model that enables industry leaders to build and distribute their own FashionTV-branded luxury products, and create new growth engines across online gaming.

This innovative approach brings the luxury of FashionTV to players, seamlessly connecting real and online worlds, with games featuring FashionTV supermodels – straight from the catwalk – to create an immersive new class of slot.

“Combining the elegance and glamour of FashionTV with stylish gameplay, Trillionaire is a slot that looks the part while providing an engaging playing experience,” said Todd Haushalter, Chief Product Officer at Evolution. “Trillionaire takes branded content in a new direction and the vast potential audience marks out this collaborative effort involving NetEnt, Red Tiger and FashionTV Gaming Group as a landmark release.”

“The combination of the high lifestyle and luxury of our brand and the unique excitement of the online casino experience is encapsulated in Trillionaire,” said Shai Kaplun, COO at FashionTV Gaming Group.

“We are thrilled with the results of our partnership with NetEnt and the amazing creative work of Red Tiger, and we are sure this world-class slot will serve to significantly enhance our gaming industry presence as we move into a new era of FashionTV-branded luxury experiences in iGaming.”

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

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Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.

The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.

CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.

BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.

“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.

“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”

The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.

Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.

Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.

BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.

They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.

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Allwyn Secures WLA and EL Responsible Gaming Certifications

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Allwyn UK, operator of The National Lottery, has announced that it has secured the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Framework – the highest possible level.

The responsible gaming accreditations from these leading industry bodies help ensure that members of these organisations – like Allwyn and other lottery operators worldwide – operate their licensed lotteries with the highest standards of player protection and safety. They also reflect how successfully a lottery has implemented responsible play into its day-to-day operations.

These industry-standard certifications demonstrate Allwyn’s firm commitment to participant protection – with a continuous programme of work to prevent underage and excessive play from the outset.

Allwyn’s CEO, Andria Vidler, said: “Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications.

“National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30 million a week for Good Causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.

“So, it’s great to have this external recognition of what we’ve achieved so far, but we also know that our work in this area is never finished. We plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”

The post Allwyn Secures WLA and EL Responsible Gaming Certifications appeared first on European Gaming Industry News.

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BETER partners up with Turbo Stars

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BETER, an award-winning supplier of fast betting content, data, and odds, has entered into a major distribution agreement with Turbo Stars, a cutting-edge platform and game provider for the next generation of sportsbooks.

According to the deal, BETER integrated its full suite of content into the Turbo Stars platform, allowing its operator partners to access its fast betting content for esports and sports.

This includes BETER’s proprietary ESportsBattle tournaments that deliver non-stop betting action across popular titles like eFootball, eBasketball, and eHockey, totaling 35,000+ monthly events.

Operators powered by Turbo Stars can also offer their players BETER’s flagship Setka Cup table tennis tournaments, and BSKT Cup basketball league.

Across both esports and sports, BETER has more than 46,000 fast betting events each month that Turbo Star’s operator partners can offer to their players. All matches are provided with 24/7 live streaming, real-time data, and odds, and are monitored by BETER’s in-house integrity team.

BETER has also integrated its Esports Odds Feed which delivers market-leading odds across more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.

 

Chuck Robinson, Chief Revenue Officer at BETER, said: “We see Turbo Stars as a strong, reliable partner with excellent capabilities and a seamless content delivery approach. We’re excited to integrate our full suite of fast betting products into their offering.

The demand for fast betting content has never been greater, and through this partnership, more players worldwide will gain access to our engaging esports and sports products.

This partnership is also an essential step for BETER, allowing us to reach more operators and provide more players with high-quality content than ever before.”

 

Alex Kozachenko, Chief Executive Officer of Turbo Stars, added: “We sit at the cutting edge of sports entertainment and in BETER we have a partner that delivers next-generation experiences through its fast betting content for esports and sports.

“The integration with BETER stands as a major addition to our offering and strengthens our position as a technology and content provider that is very much ahead of the curve.”

The post BETER partners up with Turbo Stars appeared first on European Gaming Industry News.

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