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RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOUR

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RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOUR
RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOURReading Time: 2 minutes

 

Riot Games and Freaks 4U Gaming have agreed to a partnership for the tournament organization and broadcasting of the 2021 VALORANT Champions Tour. SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey.

Esports publisher Riot Games, Freaks 4U Gaming, one of the leading esports content creators worldwide, and global sports business agency SPORTFIVE have joined forces to establish and commercialize the first edition of the VALORANT Champions Tour in Europe, the Commonwealth of Independent States (CIS), and Turkey.

Last November, Riot Games announced the 2021 VALORANT Champions Tour as a global competitive gaming ecosystem with the goal of making VALORANT the next big cross-generational esports title.
For broadcasting and tournament organization in Europe, CIS countries, and Turkey, Riot Games has secured the full expertise of Freaks 4U Gaming, building upon their existing League of Legends collaboration in the German speaking markets. As well as producing the main broadcasts in each territory, Freaks 4U Gaming will also localize the broadcasts in German (via Agent’s Range) and French (via 1PV).

To ensure the best possible coverage on the marketing side, SPORTFIVE complements the strategic collaboration to acquire potent partners for the 2021 VALORANT Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey together with Freaks 4U Gaming as a co-commercialization partner.

Daniel Ringland, Head of VALORANT Esports for Europe and MENA at Riot Games, said:
“We couldn’t be more excited to launch our partnership with Freaks 4U Gaming and SPORTFIVE to bring the future of VALORANT esports to Europe, Turkey, and the CIS. Both companies bring a wealth of experience, expertise, and enthusiasm to the table and I’m confident that together we will build something fans love.”

Michael Haenisch, CEO at Freaks 4U Gaming, said:
”We are thrilled to expand our partnership with Riot Games and to closely collaborate on the creation of the VALORANT esports eco-system by producing and broadcasting the 2021 VALORANT Champions Tour in Europe, CIS and Turkey. Together with Riot Games and SPORTFIVE, we aim to build a sustainable foundation for VALORANT esports by establishing meaningful brand partnerships leading to a great player and viewer experience.”

Thomas Ottl, Executive Director Global Esports at SPORTFIVE, added:
“Being responsible for the marketing mandate for one of the hottest esports titles of the upcoming years is a tremendous pleasure for us. With our expertise and our global sales force, we’re excited to open up a unique opportunity for brands to become a top-tier partner. Furthermore, to enlarge our portfolio within our partnership with Freaks 4U Gaming and Riot Games makes us excited and is a great next step in our relationship.”

Earlier this month the VALORANT Champions Tour kicked off in Europe with the first of three Challenger tournaments in Stage 01, followed by the first of three Challenger tournaments in the CIS and Turkey last weekend. During the Challengers, participating teams play for a total prize pool of EUR 177,500 and the qualification for the first 2021 VALORANT Masters event in March, where additional USD 300,000 prize money will be at stake.

The three Regional Challengers and the Masters will be played entirely online with top matches streamed on the respective Twitch and YouTube streams.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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