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Entain extends responsible gaming partnerships Into video-gaming and esports


Entain Teaming with Counter-Strike Professional Players Association, EPIC Risk Management, Kindbridge and Rise Above the Disorder to Provide Support and Resources
Entain, the global sports betting and gaming entertainment provider, today announces that in line with its commitment to raise both the quality of entertainment and protections to customers worldwide it has extended its initiatives in responsible gambling to new areas including video-gaming and esports.
The new partners include the Counter-Strike Professional Players Association, Kindbridge, Rise Above the Disorder, and an expanded partnership with EPIC Risk Management. These four organizations will provide mental health support services and education for players potentially at risk and will work internationally with Entain and the Entain Foundation, the company’s non-profit charity dedicated to promoting responsible gambling, sports integrity, and corporate compliance.
Each organization seeks to bridge the gap between demand and availability of affordable professional, individual therapy and care. The Entain partners include:
- Counter-Strike Professional Players Association – The CSPPA is the worldwide association for professional players of the largely popular Counter-Strike videogame, which regularly features in esports events.
- EPIC Risk Management – An international consultancy specializing in prevention of gambling-related harm, EPIC already works with Entain both internationally and the U.S. and will now be extending its activity further, also to address videogaming and esports.
- Rise Above the Disorder – A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, RAD is now celebrated by the United Nations for having helped over 36,000 people receive free support.
- Kindbridge – The world’s first teletherapy company focused specifically on the successful treatment of gamblers and gamers struggling with their mental health, Kindbridge is a U.S.-based mental health services organization that provides access to online professional mental health counselors and specialized support services.
Entain’s strategy for sustainability and growth underscores its commitment to delivering the highest possible levels of player safety and protection across all its markets. As part of its safer gambling strategy, the Entain Foundation supports customer protection through a mix of education and support projects, as well as research and data analysis, using Entain technology to pioneer new and higher standards of online player protection.
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation US, explains, “We are committed to supporting initiatives that encourage responsible gambling and gaming in every way we can. The vast majority of people enjoy playing for fun have no problems whatsoever, and we want to leverage our capabilities to offer them additional experiences whilst keeping all our customers safe. These new partnerships are initial steps in this and other new directions as we both expand our offer to customers and the protections we put in place to protect the very small number who may be at risk.”
Today’s announcement supports Entain’s planned expansion into video-gaming and esports alongside furthering its commitment to responsible gaming. Entain recently unveiled its Advanced Responsibility and Care (ARC) initiative, pioneering use of data science, behavioral analysis, and technology to develop protective and preventative measures that work in real time.
Late last year Entain appointed Dr. Mark Griffiths as Distinguished Professor of Behavioral Addiction and Psychology, a title he also holds at Nottingham Trent University. Professor Griffiths is advising Entain on triggers for problems with online play and addiction, which is supporting the ongoing development of ARC. Professor Griffiths was previously involved in work with the World Health Organization around online addictions, resulting in the first official recognition of gaming disorder as a psychological problem among video-gamers.
PARTNERS HOLD UNIQUE EXPERTISE
The Entain Foundation US is a first-of-its-kind non-profit organization, dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched last year by the Entain Global Foundation and the Entain Group.
Trustees of the Entain Foundation US include Entain’s Martin Lycka, former New York Giants wide receiver and Super Bowl Champion Amani Toomer and international gambling regulatory expert Bill Pascrell III, a partner at Princeton Public Affairs Group. The Entain Foundation US already sponsors a variety of information and education programs on problem gambling for college and university athletes and coaches, professional athletes, teams and leagues. Globally, the Entain Foundation has committed more than $100 million to responsible gambling programs over the next five years.
Rise Above the Disorder (RAD) A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, now celebrated by the United Nations for having helped over 36,000 people receive free support.
Kindbridge Kindbridge is the world’s first teletherapy company with a focus on the successful treatment of gambling and gaming addictions. Launched in 2020 Kindbridge is dedicated to a centralized, value-based approach to delivering timely, efficient, and effective care on-demand across the US. Diagnosing and treating qualified mental health, gambling & gaming disorders, and any related co-morbidities in a teletherapy setting allows their clients access to a treatment plan from the comfort of their own homes.
CSPPA Counter-Strike Professional Players’ Association (CSPPA), is the worldwide representative association for professional Counter-Strike (CS:GO) players. The CSPPA aims to safeguard, protect, and promote professional Counter-Strike players’ interests both during and after their active career. The CSPPA will work to secure the best possible working conditions for the players, while taking into account the special nature of the industry. Any player who is contracted or actively seeking a contract as a professional Counter-Strike player and who competes at an elite level is eligible to be an active member of the CSPPA.
Counter-Strike: Global Offensive (CS:GO) is the multiplayer first-person shooter video game developed by Valve and Hidden Path Entertainment. It was released in 2012.
EPIC Risk Management is a globally leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling-related harm, EPIC has worked in 21 countries on ground-breaking harm-minimization programs, sector leading gambling operator training, and class-leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education, and the gambling industry to minimize the risks posed by gambling harm.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.
This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.
Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.
But with each Scatter triggering a new layer of action, no two spins are ever the same.
Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.
For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.
From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.
All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.
Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.
“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.
“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”
The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.
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Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025
Lisbon, Portugal, 16-18 of September
This September 16-18, SBC Summit in Lisbon will host the official presentation of Communications Hub (CommsHub). The new all-in-one communication management platform helps businesses integrate messaging services 75% faster while ensuring uninterrupted delivery through built-in backup and cascading traffic.
Developed by industry veterans and now operating as a standalone brand in the RedCore business group, Communications Hub is set to change the way high-volume messaging is managed – not only in iGaming and affiliate marketing, but also in fintech, e-commerce and beyond.
A New Era of Smart Messaging
Communications Hub centralizes SMS, flash calls and alpha name registration into one streamlined interface. The platform provides businesses with access to an up-to-date list of verified service providers, flexible routing options and advanced analytics – all designed to reduce costs, save time and increase reliability.
One of the platform’s key innovations is its built-in failover and cascading traffic system, ensuring that no message is lost due to a provider outage or technical disruption.
“We built a Communications Hub to take the uncertainty out of messaging,” said Viktoriia Yefimenko, CEO, Communications Hub. “Our mission is simple: make integration fast, delivery reliable and management effortless.”
75% Faster Integration
The launch announcement comes with a headline figure: Communications Hub reduces the time needed to integrate new providers by 75% – from the industry standard of 35-45 days to just 10 days.
For fast-moving industries, this speed means more than convenience; it can mean seizing market opportunities before competitors do.
Meet the Team at SBC Lisbon
Visitors to SBC Lisbon 2025 will have the opportunity to see Communications Hub at the stand #D181 in action, meet the team behind it and explore how the platform can streamline their communication strategy.
“SBC is the perfect stage for our launch,” added Viktoriia. “It’s where forward-thinking businesses come to explore new technology and we’re ready to show them what’s possible.”
Who Should Visit
Communications Hub is built for any type of messages – from marketing agencies and trading platforms to online retailers and affiliate networks.
The platform’s combination of speed, stability and smart routing makes it particularly valuable for companies where every second and every message matters.
Event Details:
SBC Summit Lisbon 2025
16-18 of September
Visit the Communications Hub at booth #D181
For more information ahead of the event, visit the website.
The post Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution
Checkd Dev, the leading iGaming technology specialist and part of the award-winning Checkd Group, has entered into a landmark three-year partnership with OpenBet, a leading provider of betting and gaming technology, content, and services. Together, they will deliver a next-generation Automated Betting Solution (ABS), known as ‘Trending BetBuilder,’ designed to enhance the pre-canned BetBuilder experience.
This strategic collaboration represents a significant milestone for Checkd Dev as it brings its proprietary ABS technology to the BetBuilder vertical for the first time, further expanding the product’s versatility and market impact.
Originally launched in 2023 to optimise the user experience of incorporating key statistics into the accumulator bet journey and increasing bet placement conversion for operators, Checkd Dev’s ABS has now evolved to serve the growing demand for automated, pre-canned bet builder content.
Trending BetBuilder integrates seamlessly with OpenBet’s market-leading pricing and BetBuilder capabilities, powered by SportCast, giving operators a powerful, scalable tool to curate engaging betting opportunities.
The partnership allows OpenBet’s global network of operators to benefit from: Dynamic, stats-driven pre-canned widgets for front-end user engagement, a fully automated back-end system for bet creation, management, and localisation, and a multi-territory ready interface that supports global scalability through a centralised, intuitive admin control panel.
This single integration delivers two key outcomes for operators: significantly increased pre-canned bet builder conversion rates and major operational efficiencies—saving trading teams valuable hours daily.
OpenBet’s BetBuilder, powered by SportCast, has revolutionised the sports betting landscape. This innovative product pioneered player stats and same-game betting, offering a premium and highly personalised experience. Today, it provides unparalleled entertainment to the world’s leading sportsbooks.
Commenting on the partnership, Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.
“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”
Jason Ayton, SVP Business Development & Strategy at OpenBet, said: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.
“Trending BetBuilder takes the product to the next level for our partners. It offers an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
The post Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution appeared first on European Gaming Industry News.
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