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Sportradar ad:s partners with Forza Football to enhance advertising and content offering
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Sportradar, a global provider of sports betting and sports entertainment products and services, will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with leading football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.
Tapping into its market leading, proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.
Additionally, Sportradar will utilise its in depth knowledge of bookmakers marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform. The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.
As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.
Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
Rapidly expanding content provider serves up a juicy sequel in Bonanza Trillion
Popular iGaming content provider BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion.
The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility.
Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title. The slot offers a fresh and vibrant design, complemented by an upbeat soundtrack that is perfectly suited to modern mobile gaming trends.
It is not just the game’s visuals that are going to dazzle players, with the cascading slot offering improved mechanics and exciting new bonuses. The accumulating multiplier feature is the key highlight, with the free spins games accessed via the buy bonus featuring starting boosts of 50x and 100x.
BGaming has also improved the math model for Bonanza Trillion, serving up an attractive RTP of 97.17% and balancing it out with the x5,000 maximum win.
Julia Alekseeva, CPO at BGaming, said, “Bonanza Billion was such a runaway hit with our players that we would have been foolish to pass on the chance of making a sequel.
Bonanza Trillion manages to honour what made the original such a hit, while also expanding on it in every way. It is bigger, offers more creative gameplay, and serves up a more engaging experience. We are confident the game will further solidify the Bonanza series as one of our best.”
The post Win a Fruity Fortune in BGaming’s Bonanza Trillion appeared first on European Gaming Industry News.
We are excited to announce that the nominations for the 16th edition of the prestigious BEGE Awards are officially open! As a key highlight of the Balkan Entertainment and Gaming Exhibition (BEGE), the largest and most influential event for gambling professionals in Eastern Europe, the awards continue to recognize outstanding achievements, innovation, and leadership within the gaming industry.
The BEGE Awards serve as a distinguished platform for industry pioneers – from gaming equipment and software developers to land-based and online operators, affiliates, payment service providers, media, and industry associations. Each year, the awards spotlight the most innovative solutions, strategies, and technologies shaping the future of gambling both in Europe and globally.
Over the past years, the BEGE Awards have become synonymous with excellence, celebrating companies and individuals who push the boundaries of innovation and set new standards in the gaming sector.
This year’s ceremony promises to be even more memorable as we mark the 16th anniversary of the awards. The event will take place on November 26th at the Megami Club, Sofia, followed by an amazing night at the BEGE Party. It will be an exceptional gathering of industry leaders, innovators, and visionaries, once again celebrating the very best in gaming.
We invite all qualifying companies and professionals to submit their entries and join us in celebrating excellence in the gaming industry. This year the categories are divided into five key groups: Online B2B, Online B2C, Land-based B2B, Land-based B2C, and Industry.
For nominations and further information, visit: https://www.balkangamingexpo.com/register-for-bege-awards-2025/
Submission Deadline: 1st of October
Let’s make the 16th edition of the BEGE Awards the most remarkable yet. Together, we shape the future of gaming!
The post BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence! appeared first on European Gaming Industry News.
For the first time, businesses can now offer Swish without signing their own bank agreements. Zimpler’s new direct connection simplifies and speeds up onboarding across industries.
Zimpler, a leading Swedish company in Pay-by-bank solutions, today launches Swish Handel (Swish Commerce) and Swish Utbetalningar (Swish Payouts) for its partners. The company becomes the first non-bank operator ever to integrate directly with Getswish, the company behind Sweden’s most widely used payment method. For the first time ever, Swish can now be offered directly through a payment institution, without applying through a bank.
“This is a turning point for the Swedish payments market. By opening Swish beyond the banks, we are not just simplifying payments, we are reshaping how businesses can access one of the most trusted payment methods in Europe”, says Johan Strand, CEO of Zimpler.
“This is also an important step in the stability of the Swedish financial ecosystem, which has recently seen recurring disturbances and downtime. Through our focus on the Swedish market and our long experience of payment infrastructure, we can improve the customer journey with a more stable and reliable payment experience.” Strand adds.
Until now, access to Swish has required a direct banking relationship, a costly and time-consuming process that excluded many companies, especially in regulated industries and for international businesses. With Zimpler’s direct participation, businesses of all sizes can now access Swish faster, at lower cost, and with greater stability.
Swish also highlights the significance of the step:
“Swish has always been about speed, security, and ease of use. By opening up to Zimpler, we can now reach more companies and industries than before. This is an important step to meet the growing demand for flexible and secure payments,” says Urban Höglund, CEO of Getswish.
Market impact
- Increased stability: As more providers can offer Swish, dependence on individual banks decreases and the resilience of the financial ecosystem increases
- Focus drives quality: Unlike banks, specialized providers can focus entirely on the service, delivering higher service levels for both end customers and businesses
- Lower costs and faster onboarding: Businesses can now avoid lengthy onboarding processes
- Access to Sweden’s largest payment network: 8.7 million Swedes and 300,000 companies use Swish
- Wider application: International and regulated businesses can now offer Swish to their Swedish customers
- Future expansion: Zimpler may also act as a Swish provider for other payment service providers, potentially reshaping the competitive landscape
The launch also signals a broader shift in Sweden’s financial ecosystem. With account-to-account (A2A) payments growing rapidly across Europe, Swish’s opening to new types of operators could accelerate competition with card networks and change the role of banks in the payment ecosystem.
The post Zimpler Live With Swish As First Payment Institution Ever appeared first on European Gaming Industry News.
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