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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu™ format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play™ offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS

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Zitro is set to make a big impact at this year’s “Expo Congreso Andaluz del Juego-Luis Escribano”, which will be held in Torremolinos on September 17 and 18.

The company will showcase, for the first time in Spain, new titles for its GLARE and CONCEPT platforms, designed to maximize profitability for gaming halls and offer unparalleled gaming experiences.

Among the releases to be announced are games such as King Fu Frog, Cash Totems, Lucky Vault, Devil’s Link, Fortune Legacy, and Wonder Dream, alongside well-established titles like Triple Charm Journey and Legendary Sword, a game that has demonstrated an outstanding performance in the market. Each of these titles includes innovative features and has been designed to deliver unique gaming experiences, transforming the offerings of Spanish gaming halls.

“Expo Congreso de Torremolinos has always been a key event for Zitro, but this edition will be particularly significant for everyone. We are bringing a lineup of games debuting in Spain that are building anticipation and will undoubtedly set trends in the market. We invite everyone to visit our stand and discover the latest innovation and entertainment”, said Albert Zorrilla, General Manager of Zitro in Spain.

 

The post ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS appeared first on European Gaming Industry News.

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Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels

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Revolver Gaming is proud to announce the launch of Pyramid of Ra, an industry-first slot title that brings a revolutionary triangular reel configuration to the iGaming world.

Set against the mystical backdrop of ancient Egypt, this highly innovative release is packed with cutting-edge features and designed to deliver a fresh, engaging, and unforgettable experience for players.

A Story of Power, Mystery, and Riches

In Pyramid of Ra, players are drawn into the world of Egypt’s most powerful deity, where the pyramid’s triangular structure comes alive as the reels themselves. This striking new layout not only sets the title apart visually but also creates a dynamic style of play that keeps the action flowing with every spin.

Why Operators Should Take Notice

Pyramid of Ra is positioned as a flagship title for Q3 2025, combining unique mechanics with highly marketable features that make it stand out in every lobby. Revolver Gaming recommends operators place the game at the top of their New Games category to capture immediate attention and maximise early traction.

Operators wishing to launch Pyramid of Ra or arrange special positioning are encouraged to get in touch with the Revolver Gaming team for setup and support.

Official Release Date

The game goes live globally on 22 September 2025, with multiple RTP variants and configurations available to suit diverse market needs.

Ryan Lazarus, Director of Partnerships at Revolver Gaming, commented: “Pyramid of Ra represents everything we strive for at Revolver – innovation, excitement, and player-first design. The triangular reel mechanic is a true industry-first and sets a new benchmark for creativity in slot games. We’re confident this release will not only delight players but also deliver strong results for our operator partners.”

Play the demo after release at revolvergaming.com/game/pyramid-of-ra/

 

The post Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels appeared first on European Gaming Industry News.

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Aston Villa Foundation to partner with Kaizen Foundation

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The Aston Villa Foundation is pleased to partner with the Kaizen Foundation on the development of the ‘Play it Forward’ project.

The project, previously known as the ‘Playzones Programme’, will tackle inequalities in physical activity and access to facilities by funding community-led spaces.

With additional support and funding provided by the Football Foundation, the Premier League, the Professional Footballers Association, and Birmingham City Council, Kaizen Foundation will support 350 additional hours of activity to take place on outdoor mini pitches in lower socio-economic areas across Birmingham.

Kaizen Foundation funding will also contribute to the long-term sustainability of seven custodian organisations working in the heart of these areas. These organisations can apply for small grants, managed by the Aston Villa Foundation, to cover equipment costs and provide relevant training and qualification opportunities for staff and volunteers.

The Aston Villa Foundation will offer the expertise of highly skilled professionals and experts from within their team around grants and fundraising, marketing and communications, governance, monitoring, evaluation and impact, health and safety, safeguarding, and risk management. In addition to off-site spaces, the development of the Warehouse space will see two multi-use games areas, managed by the Aston Villa Foundation, built on the current broadcaster’s area of the North Stand, acting as a functioning community space on non-matchdays.

The project aligns with the Aston Villa Foundation’s commitment to their work with children, young people, and young adults, both within the immediate areas around Villa Park and the wider Birmingham population, providing a holistic landscape of opportunities to support them on their life journey.

Guy Rippon, Head of Foundation and Community at the Aston Villa Foundation, said: “We at the Aston Villa Foundation are proud to be working with an internationally recognised organisation such as the Kaizen Foundation, to continue to positively impact the lives of young people in the local vicinity of Villa Park.

“The ‘Play it Forward’ project aligns with the Kaizen Foundation’s vision and mission and the connecting and supporting pillars of our own strategy. The community and charitable sectors in Birmingham are going through their toughest period in recent history, with vast funding cuts and community need at its highest. The ‘Play it Forward’ project will empower the voluntary and community sector with their own ambitions to grow as self-sustained organisations, as well as reduce the gap in young people’s access to physical activity spaces in urban environments.”

The Kaizen Foundation is a Social Purpose Organisation, funded exclusively by Kaizen Gaming, one of the biggest GameTech companies in the world. Its vision is to serve as a catalyst for positive change on a global scale in partnership with local communities, NGOs, and private and public institutions.

The Kaizen Foundation’s goal is to foster innovation and improve all aspects of people’s lives with a focus on Society, Education, and the Environment.

Panos Konstantopoulos, President of the Kaizen Foundation, said, “Play it Forward is about creating real opportunities where they are most needed. By investing in local organisations and young people, we are not just funding projects, we are helping build stronger, self-sustaining communities. As an international foundation, it is a privilege to combine our global perspective with the Aston Villa Foundation’s local expertise to deliver meaningful impact here in Birmingham and exactly where it is needed the most.”

 

The post Aston Villa Foundation to partner with Kaizen Foundation appeared first on European Gaming Industry News.

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