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Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)

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Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)
Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)Reading Time: 5 minutes

 

Tell us about the history and current status of Gunnars Glasses.

Iustin: The idea for the glasses was born out of one woman’s frustration with her husband’s digitally induced migraines and worry about the eyes of her child who was fascinated by technology. Jenny Michelsen’s husband, Matt, was suffering from headaches after hours sitting in front of six computer screens. The headaches were a symptom of Computer Vision Syndrome, a collection of minor ailments that build up over time.

As the Rancho Santa Fe woman urged her husband to see a doctor, she wondered whether her 3-year-old son, Gunnar, was getting a jump-start on similar problems.  If she and her husband believed the computers were getting to their eyes – and they didn’t start using electronics until they were in their 20s – what would happen to Gunnar’s generation?  Matt and Jenny Michelsen reached out to their close friend, Joe Croft, a former Oakley engineer, about the issues surrounding CVS.  They wanted to learn more about the effects of focusing on a digital image projected on a screen just inches from one’s face for hours at a time and years on end.  The Crofts and the Michelsens began their five-year road to launch by talking to medical experts.  One of those experts was Dr. Jeffrey Anschel, a Carlsbad, California, optometrist who has become an expert in Computer Vision Syndrome and Visual Ergonomics.  He noticed the problem about 17 years ago when employees of a nearby computer company began complaining about dry and tired eyes and difficulty focusing.

They were problems that people generally didn’t experience until they were in their 40s, but these patients were in their early 30s.  It didn’t take him long to make the connection between their work and the required time spent in front of a computer screen.  “You can work, shop, communicate and do just about everything from your computer now, and people just don’t realize how much time they’re spending looking at the screen.  The digital images that computers project are one factor contributing to Computer Vision Syndrome.  The eye focuses on the hard edge of an image, but digital images don’t have a clean edge.  As a result, the focus drifts forward and back, causing eye fatigue.” Anschel also noted, “that when people spend long periods focusing on something close to their face, eye muscles tend to lock into a singular position, which is tiring and can push the eye down the path to becoming farsighted.  Meanwhile, the eye has to deal with light from conflicting sources, such as sunlight, that are much brighter than the computer screen.  There’s also glare from the light shining into the eyes.  And the angle of view for the computer screen, which is straight ahead, isn’t desirable.  People tend to focus better at objects when looking down, such as reading a book.”

Croft and Michelsen set out to create a product that addresses the issues associated with digital eye-strain.  They completed their first prototype in 2006.  In early 2007, they founded the company and in October of 2008 they launched their first product.   Investors included Carl Zeiss Vision, 50 Cent, Peter Thiel and Monster, Inc. Retail customers include Amazon, Best Buy, Fry’s, GameStop and Staples. Corporate customers include Facebook, Google, Microsoft.

Gunnar is present in Romania since 2015, when I began experiencing Computer Vision Syndrome symptoms after spending hours in front of two screens as a Poker player and began to look for a solution. This is how I’ve learned about Gunnar glasses being the no.1 brand among computer glasses brands and the next step was to become Gunnar representative in Romania and now also in Hungary.

 

Let us talk about the gaming glasses now. Do we really need customized special glasses for gaming?

Iustin: Yes, if we tend to be passionate gamers, we end up spending extended hours in front of our screens and we experience blurred vision, eye strain, and headaches – symptoms of Digital Eye Strain and Computer Vision Syndrome. Some compensate for their blurred vision by leaning forward, or by tipping their head to look through the bottom portion of their glasses. Both actions can result in a sore neck, sore shoulders and a sore back. GUNNAR gaming eyewear can help because is engineered to reduce digital eye strain while increasing contrast, comfort, and focus. And what is different for the gaming styles, compared to the computer styles produced by Gunnar is the shape of the temples that comfortably accommodates headsets.

  

What about gaming developers and others who work in gaming companies. How will they benefit from the gaming glasses?

Iustin: They can benefit too, because Gunnar glasses are made for anyone who works and plays on a digital screen for extended periods of time.  Gunnar also makes glasses without the yellow tint – with CLEAR lenses, for those who work in “true colour”, such as gaming developers, graphic designers, digital artists.

 

What make gaming glasses special? What are the differences, for example, these glasses have with normal common-use glasses?

Iustin: Gaming glasses and computer glasses developed by Gunnar, with their amber-tinted lenses, make images appear clearer and sharper by adding contrast and, very important, filter out blue light. The lenses have an anti-glare filter that allows light from the computer in but keeps out distracting reflected light from other sources.  The lenses are also designed to be fitted close to the face, creating a “micro-climate” that keeps away the dry air currents and prevents dryness of the eyes. GUNNAR GAMING glasses, compared to GUNNAR COMPUTER glasses, have a more ergonomic shape and thin temples that are compatible with wearing headsets.

 

How do you ensure lower weighing frames for these glasses? Does the lower weight affect the durability of the glasses?

Iustin: GUNNAR has many styles to choose from. Some frames are lighter than others. GAMING frames are usually lighter and therefore more comfortable during long gaming sessions. These light frames are good quality ad durable frames – such as RAZER FPS, RAZER RPG, Torpedo, Trooper, Vayper, Heroes of the Storm.

                                                             

I have seen some articles about using wide-angled lenses for gaming glasses. Could you elaborate on this point?

Iustin: Yes, especially for gaming, a wide-angled lens provides a panoramic view, as the frame does not interfere with the viewing field of the gamer “caught in action”.

 

Now on to the business front. How has been the business going during this period of lock down. Some reports suggest that an increasing number of people playing games online. Does it reflect on your business?

Iustin: Yes, this has been a quite good period for our business and as our business is mainly online, we are running at full speed right now as work from home extended the hours we work in front of a digital screen and gamers play more while staying home. People became more conscious of spending long hours in front of digital screens and reached out to us to protect their eyes.

 

What are the best ways to buy the gaming glasses of Gunnars Glasses during the lock down?

Iustin: The best way to buy Gunnar glasses is definitely online. For Romania and Hungary our online shop is www.gunnars.ro. We are offering online advice on our chat and we implemented the “virtual try-on” feature on our site that enables anyone to try-on most of our styles.

 

Finally, what are the new innovations and offers that you have in store for post-COVID-19 situation? The gaming community is eager to hear any such announcements.

Iustin: Gunnar releases new frames each year and this year is no exception. At the beginning there was only the Amber lens that has a 65 BLUE LIGHT PROTECTION FACTOR – BLPF (filters out 65% of the blue light). Then Gunnar added the Clear lens with a 35 BLPF, the Sun lens that has a 90 BLPF and also Amber Max lens with a 98 BLPF, designed to be used before going to sleep or for extremely sensitive eyes. In July, Gunnar will be launching CRUZ for kids from 4 to 8 Year Olds and for kids from 8 to 12 Year Olds, as this was a concern from the beginning: children spend more and more time in front of screens and the parents want to protect their kids as much as they can. Right now, in May a new style was launched: Pendleton. Four new exciting gaming styles will be launched this summer – Lightning Bolt 360, Lightning Bolt 360 RAZER Edition, Assassin’s Creed Valhalla and a new design in partnership with Razer: MOBA. For those who are more on the hip and “vintage look” side, there will be a new style called Berkely, in September.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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