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Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)

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Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)
Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)Reading Time: 5 minutes

 

Tell us about the history and current status of Gunnars Glasses.

Iustin: The idea for the glasses was born out of one woman’s frustration with her husband’s digitally induced migraines and worry about the eyes of her child who was fascinated by technology. Jenny Michelsen’s husband, Matt, was suffering from headaches after hours sitting in front of six computer screens. The headaches were a symptom of Computer Vision Syndrome, a collection of minor ailments that build up over time.

As the Rancho Santa Fe woman urged her husband to see a doctor, she wondered whether her 3-year-old son, Gunnar, was getting a jump-start on similar problems.  If she and her husband believed the computers were getting to their eyes – and they didn’t start using electronics until they were in their 20s – what would happen to Gunnar’s generation?  Matt and Jenny Michelsen reached out to their close friend, Joe Croft, a former Oakley engineer, about the issues surrounding CVS.  They wanted to learn more about the effects of focusing on a digital image projected on a screen just inches from one’s face for hours at a time and years on end.  The Crofts and the Michelsens began their five-year road to launch by talking to medical experts.  One of those experts was Dr. Jeffrey Anschel, a Carlsbad, California, optometrist who has become an expert in Computer Vision Syndrome and Visual Ergonomics.  He noticed the problem about 17 years ago when employees of a nearby computer company began complaining about dry and tired eyes and difficulty focusing.

They were problems that people generally didn’t experience until they were in their 40s, but these patients were in their early 30s.  It didn’t take him long to make the connection between their work and the required time spent in front of a computer screen.  “You can work, shop, communicate and do just about everything from your computer now, and people just don’t realize how much time they’re spending looking at the screen.  The digital images that computers project are one factor contributing to Computer Vision Syndrome.  The eye focuses on the hard edge of an image, but digital images don’t have a clean edge.  As a result, the focus drifts forward and back, causing eye fatigue.” Anschel also noted, “that when people spend long periods focusing on something close to their face, eye muscles tend to lock into a singular position, which is tiring and can push the eye down the path to becoming farsighted.  Meanwhile, the eye has to deal with light from conflicting sources, such as sunlight, that are much brighter than the computer screen.  There’s also glare from the light shining into the eyes.  And the angle of view for the computer screen, which is straight ahead, isn’t desirable.  People tend to focus better at objects when looking down, such as reading a book.”

Croft and Michelsen set out to create a product that addresses the issues associated with digital eye-strain.  They completed their first prototype in 2006.  In early 2007, they founded the company and in October of 2008 they launched their first product.   Investors included Carl Zeiss Vision, 50 Cent, Peter Thiel and Monster, Inc. Retail customers include Amazon, Best Buy, Fry’s, GameStop and Staples. Corporate customers include Facebook, Google, Microsoft.

Gunnar is present in Romania since 2015, when I began experiencing Computer Vision Syndrome symptoms after spending hours in front of two screens as a Poker player and began to look for a solution. This is how I’ve learned about Gunnar glasses being the no.1 brand among computer glasses brands and the next step was to become Gunnar representative in Romania and now also in Hungary.

 

Let us talk about the gaming glasses now. Do we really need customized special glasses for gaming?

Iustin: Yes, if we tend to be passionate gamers, we end up spending extended hours in front of our screens and we experience blurred vision, eye strain, and headaches – symptoms of Digital Eye Strain and Computer Vision Syndrome. Some compensate for their blurred vision by leaning forward, or by tipping their head to look through the bottom portion of their glasses. Both actions can result in a sore neck, sore shoulders and a sore back. GUNNAR gaming eyewear can help because is engineered to reduce digital eye strain while increasing contrast, comfort, and focus. And what is different for the gaming styles, compared to the computer styles produced by Gunnar is the shape of the temples that comfortably accommodates headsets.

  

What about gaming developers and others who work in gaming companies. How will they benefit from the gaming glasses?

Iustin: They can benefit too, because Gunnar glasses are made for anyone who works and plays on a digital screen for extended periods of time.  Gunnar also makes glasses without the yellow tint – with CLEAR lenses, for those who work in “true colour”, such as gaming developers, graphic designers, digital artists.

 

What make gaming glasses special? What are the differences, for example, these glasses have with normal common-use glasses?

Iustin: Gaming glasses and computer glasses developed by Gunnar, with their amber-tinted lenses, make images appear clearer and sharper by adding contrast and, very important, filter out blue light. The lenses have an anti-glare filter that allows light from the computer in but keeps out distracting reflected light from other sources.  The lenses are also designed to be fitted close to the face, creating a “micro-climate” that keeps away the dry air currents and prevents dryness of the eyes. GUNNAR GAMING glasses, compared to GUNNAR COMPUTER glasses, have a more ergonomic shape and thin temples that are compatible with wearing headsets.

 

How do you ensure lower weighing frames for these glasses? Does the lower weight affect the durability of the glasses?

Iustin: GUNNAR has many styles to choose from. Some frames are lighter than others. GAMING frames are usually lighter and therefore more comfortable during long gaming sessions. These light frames are good quality ad durable frames – such as RAZER FPS, RAZER RPG, Torpedo, Trooper, Vayper, Heroes of the Storm.

                                                             

I have seen some articles about using wide-angled lenses for gaming glasses. Could you elaborate on this point?

Iustin: Yes, especially for gaming, a wide-angled lens provides a panoramic view, as the frame does not interfere with the viewing field of the gamer “caught in action”.

 

Now on to the business front. How has been the business going during this period of lock down. Some reports suggest that an increasing number of people playing games online. Does it reflect on your business?

Iustin: Yes, this has been a quite good period for our business and as our business is mainly online, we are running at full speed right now as work from home extended the hours we work in front of a digital screen and gamers play more while staying home. People became more conscious of spending long hours in front of digital screens and reached out to us to protect their eyes.

 

What are the best ways to buy the gaming glasses of Gunnars Glasses during the lock down?

Iustin: The best way to buy Gunnar glasses is definitely online. For Romania and Hungary our online shop is www.gunnars.ro. We are offering online advice on our chat and we implemented the “virtual try-on” feature on our site that enables anyone to try-on most of our styles.

 

Finally, what are the new innovations and offers that you have in store for post-COVID-19 situation? The gaming community is eager to hear any such announcements.

Iustin: Gunnar releases new frames each year and this year is no exception. At the beginning there was only the Amber lens that has a 65 BLUE LIGHT PROTECTION FACTOR – BLPF (filters out 65% of the blue light). Then Gunnar added the Clear lens with a 35 BLPF, the Sun lens that has a 90 BLPF and also Amber Max lens with a 98 BLPF, designed to be used before going to sleep or for extremely sensitive eyes. In July, Gunnar will be launching CRUZ for kids from 4 to 8 Year Olds and for kids from 8 to 12 Year Olds, as this was a concern from the beginning: children spend more and more time in front of screens and the parents want to protect their kids as much as they can. Right now, in May a new style was launched: Pendleton. Four new exciting gaming styles will be launched this summer – Lightning Bolt 360, Lightning Bolt 360 RAZER Edition, Assassin’s Creed Valhalla and a new design in partnership with Razer: MOBA. For those who are more on the hip and “vintage look” side, there will be a new style called Berkely, in September.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Iustin Cojocaru owner of Eyenovation (Gunnar representative for Romania and Hungary)

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH

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Expanding Player Reach With Cloud-Enabled Demos And Seamless Gaming Experience Across PC And Mobile Platforms

Xsolla, a leading global video game commerce company, announces updates to Xsolla Cloud Gaming solution. ​ Powered by the new Amazon GameLift Streams on AWS, ​ this solution allows developers to deliver high-quality PC and mobile gaming experiences to players remotely from the cloud in a browser, using a pay-as-you-go monetization model and cloud vendors’ aggregation.

The global cloud gaming market, valued at $6.91 billion in 2024, is projected to grow to $22.01 billion by 2028 at a compound annual growth rate (CAGR) of 33.59%. Xsolla Cloud Gaming is poised to capitalize on this growth, offering developers solutions that enhance accessibility, improve user acquisition, and expand regional reach, leveraging the latest cloud technology and global partnerships.

Unlike traditional cloud gaming platforms, Xsolla Cloud Gaming delivers innovative features designed to meet the evolving needs of developers and players. These updates empower developers to overcome hardware constraints, improve global reach, and create scalable revenue opportunities while enhancing the player experience.

Key updates to Xsolla Cloud Gaming include:

  • Play Before You Buy: Gamers can instantly access time-limited demos and/or full games through cloud technology before purchasing. This feature allows publishers to demo their games, sell game keys directly through the cloud streams, and/or continue playing on the cloud, contributing to user acquisition and revenue growth.
  • Seamless Compatibility Across Platforms: Dedicated compatibility with mobile browsers, including a virtual gamepad overlay, quickly bringing the PC gaming experience to mobile devices.
  • Streamlined Global Launch Processes: Developers can launch games across all territories in just a few hours by selecting the desired region and machine type. The platform handles the rest with optimized architecture and advanced vendor routing to connect players to the most suitable cloud vendors for their needs.
  • Global Partnerships: Xsolla Cloud Gaming is now supported by industry leaders, including AWS and Tencent Cloud. With their close partnership and deep integration, we can rapidly troubleshoot and implement new features to enhance the player experience. In addition, we have partnered with Aethir to offer up to $1 million in cloud credits to qualified partners.

Through Xsolla’s cloud gaming developer interface, Publisher Account, developers can further promote their games with rewards such as welcome bonuses for new registrations, free trial play for guest users, 15-minute “Play Before You Buy” trials, and referral bonuses for players. These engagement options create a rewarding and accessible experience for players worldwide.

“Xsolla Cloud Gaming redefines how developers bring their games to players,” said Chris Hewish, Chief Strategy Officer at Xsolla. “Our new features further address key industry challenges, such as hardware limitations, player acquisition, and retention, while providing developers with scalable revenue opportunities with no development effort.”

Developers worldwide are already adopting the Xsolla Cloud Gaming updates.

The Xsolla Cloud Gaming updates are now available for developers and publishers worldwide.

For more information about Xsolla Cloud Gaming, visit: xsolla.pro/rws25cloudg

The post XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH appeared first on European Gaming Industry News.

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RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts

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RG24seven Virtual Training, the industry-leading and free video-based virtual training system for Tribal and commercial gaming employees, and a BMM Innovation Group company, announced today the premiere of TALK 24, a live webinar series.

The first episode of TALK 24 will be co-hosted with Better Change and will feature a discussion highlighting Responsible Gaming training and AI solutions in support of Problem Gambling Awareness Month (PGAM).

The webinar will host special guests:

  • Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, and
  • Paula Murphy, Head of Business Development at Mindway AI.

 

Wendy Anderson, Chief Executive Officer of RG24seven, said, “The goal of the TALK 24 webinar is to highlight comprehensive, up-to-date education addressing emerging issues with subject matter experts. We are very pleased to welcome Paula Murphy and Phil Sherwood to speak and share their knowledge on the intersection between Responsible Gaming and AI Technology.”

Anderson added, “Our Responsible Gaming Training is compliance-grade, presented by the top experts in the industry, and available to gaming companies year-round. The first episode of the TALK 24 webinar will serve as a preview to our new course focused on Responsible Gaming and Artificial Intelligence.”

RG24seven and Better Change will host the complimentary webinar on March 13, at 8:30 a.m. Pacific Time.

  • The session will be held in a live webinar format and designed to be both engaging and interactive.
  • By the end of the 24-minute webinar, attendees will better understand the future of AI in Responsible Gaming, along with best practices, challenges, and ethical considerations.
  • Registration for the free webinar is now open. Gaming company executives, managers and other representatives can register at: https://bit.ly/talk24-webinar

Contact [email protected] for more information.

 

The post RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts appeared first on European Gaming Industry News.

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ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO

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Big Bola Casinos reinforces its commitment to innovation and player experience by introducing Zitro’s CONCEPT cabinet line at its SEVEN by Big Bola venue in Santiago de Querétaro. These globally successful cabinets feature the exclusive Magic Lighting system, transforming the gaming floor with a synchronized light show that creates a unique and immersive sensory experience. The expansive Screen Deck provides both comfort and functionality, enhancing the experience for players and staff alike.

Players can also enjoy the medieval-themed Legendary Sword multigame, offering an engaging experience with its large 6×5 reel and exciting features. “Honor” multiplies winnings, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column. Triple Charm Journey adds further excitement with features like “Rise,” which increases wins with each spin; “Collect,” which accumulates Link symbol values; and “Enigma,” which multiplies its value along with select Link symbols on the screen.

Rafael Blanco, Commercial Director of Big Bola, commented, “We’re proud to continue innovating and bringing the best the market has to offer to our customers. Adding the CONCEPT cabinets and these new games underscores our commitment to excellence. The overwhelmingly positive player feedback confirms we’re on the right track.”

Johnny Viveiros Ortiz, Founder of Zitro, added, “We’re very grateful for Big Bola Casinos’ continued trust in our products, especially with this impressive deployment of our CONCEPT cabinet line. It’s a significant investment that’s already delivering excellent results. I’m very pleased with our personal and business relationship, which will undoubtedly continue to be the foundation for many more shared successes.”

 

The post ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO appeared first on European Gaming Industry News.

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