Latest News
LeoVegas completes migration of 12 brands to create a better customer experience

Reading Time: 2 minutes
LeoVegas operates several brands in the UK under the collective name of Rocket X. During the first quarter of 2020 these brands, including 21.co.uk, Bet UK and Pink Casino among others, were migrated to LeoVegas’ proprietary technical platform. As a result, all LeoVega’s brands in the UK are now run on the group’s technology platform. This creates a more focused and efficient business, which fully utilizes the Group’s economies of scale in technology, product and organization. The migration contributes to a better customer experience in the form of greatly expanded game offering, payment options and faster functionality.
ADVANTAGE OF PROPRIETARY TECHNOLOGY
The UK market for online gaming has changed dramatically in recent years, such as with respect to stricter requirements in compliance and higher gambling taxes. In parallel with this, since acquiring the assets of IPS (today referred to as Rocket X), LeoVegas has conducted its operations in the UK using a third-party platform solution. The switch from a third-party provider means that the Group now has full control over all technology, and it reduces the complexity of daily operations. The migration is contributing to a significantly expanded game offering, where LeoVegas’ exclusive titles as well as games developed by third parties are accessible. The payment options and other functionality have also been expanded.
Owning and having control of the technology is a strong competitive advantage that eliminates the need for any redundant development that is needed for multiple platforms at the same time that it provides greater speed and flexibility in connection with rapidly changing compliance requirements.
“This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” comments Gustaf Hagman, Group CEO. “I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home. It shows that our culture of empowered and determined employees is a competitive advantage. The migration to our own platform makes us even more scalable, and our brands in the UK will now be able to benefit from all of the innovation that is developed on our platform. Such an example is our recommendation engine, which is a success for the LeoVegas brand. Our customers in the UK will have a better customer experience with a wider range of games, many more payment options and generally a faster site and app. We have high aspirations for our brands in the UK, and this migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas completes migration of 12 brands to create a better customer experience
Latest News
WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Latest News
INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
Reading Time: 2 minutes
Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
Latest News
Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
Reading Time: 2 minutes
Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News3 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
-
Latest News2 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News2 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico




You must be logged in to post a comment Login