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Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content
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Stats Perform, the revolutionary leader in sports AI and data, announced the hire of Steve and Peter Hirdt, the two biggest innovators in U.S. sports broadcast research and content over the past four decades. The Hirdt brothers join Stats Perform from Elias Sports Bureau with Steve taking over as senior director of operations and research and Peter as senior director of content and broadcast service.
“Having worked in network television for 45 years, there is no single person I have relied upon or trusted more than Steve Hirdt,” said legendary NBC sports broadcaster Al Michaels. “Together we’ve worked close to a thousand events (baseball, football, basketball), and he’s made every telecast better. His perspective is unmatched. Working with Steve has been an honor, and the countless times I’ve been praised for coming up with fascinating information, let the truth be told: It almost always came from Steve. This is a major, major coup for Stats Perform.”
The Hirdts are synonymous with sports data in the United States, having pioneered the widespread use of statistics in sports media. The standards that the Hirdts established and the language and techniques they developed are fundamental to the statistical content produced by leagues, teams, and the media.
“If you talk to anyone across the sports broadcast industry, Steve and Peter’s names come up as two of the most influential minds for modern sports statistics and media coverage,” Stats Perform Chief Executive Officer Carl Mergele said. “Over the past four decades, they instilled standards and practices that led the sports broadcast industry to embrace the use of data to enhance storytelling. Now they join Stats Perform at a pivotal moment as we use industry-leading AI and our unmatched historical database to unlock a new set of sports insights. Having Steve and Peter on board takes our illustrious research media team to an even higher level.”
Steve Hirdt is the country’s foremost expert on sports statistics. From his research on the first edition of The Baseball Encyclopedia, to his groundbreaking work on ABC Monday Night Baseball, and 35 years as an Emmy Award-winning director of information on Monday Night Football on both ABC and ESPN, Steve has been an influential advocate for sports data that is accurate, innovative and interesting. During his career at the Elias Sports Bureau, including more than 20 years as executive vice president, Steve’s deep sports knowledge and insight made him a trusted advisor to the country’s leading sports executives, writers and broadcasters. He is also a frequent committee member for the Baseball Hall of Fame and a recognized voice on documentaries and talk shows.
“I am thrilled to join the team at Stats Perform, which already has deep roots in sports broadcasts worldwide,” Steve said. “With recent advancements in AI, Stats Perform is at the forefront of ushering in new capabilities for data and statistics in sports. We look forward to joining the team to create the new wave of sports broadcast.”
Before Stats Perform, Peter spent more than four decades at the Elias Sports Bureau, where he mastered the presentation of statistical content during 16 years consulting on ABC Monday Night Baseball and Monday Night Football and CBS Sports’ MLB coverage. Peter was also the lead writer of the Elias Baseball Analyst (nine annual editions) and Elias Says, a daily column on ESPN.com for 13 years. He conceived, designed and managed the Graphics Library, a service now used on virtually all MLB, NBA, and NHL telecasts. He served as liaison to Elias’ broadcast and media clients, led the company’s expansion into soccer, and developed and implemented its social media strategy. As a vice president since the mid-1990s, Peter negotiated contracts with many of Elias’ largest clients.
“We are excited for the opportunity to bring our decades of experience in statistics and sports media to a company with the infrastructure and technology to fully support our initiatives,” Peter said. “Stats Perform is at the forefront of using AI and machine learning to get deeper and faster meaning out of sports moments. I am thrilled to join and take advantage of the new AI capabilities at our disposal.”
Stats Perform powers broadcasters and digital destinations with data-driven insights, industry-leading global research support, editorial content and photos that keep audiences informed and engaged with the action. With historical databases reaching back to the 1870s, Stats Perform covers hundreds of leagues including the NFL, NBA, MLB, NHL, MLS, NCAA Football, men’s and women’s college basketball, EPL, EFL Championship, La Liga, Ligue 1, Bundesliga, Serie A, PSL, QSL, NRL and Top 14.
“Steve and Peter’s illustrious careers have had a direct impact on the way we watch and conceptualize sports today,” Stats Perform Chief Operations Officer Mike Perez said. “Stats Perform has one of the best media research teams in the business and having the Hirdts at the helm opens us up for so many exciting opportunities.”
This week, the Hirdts are attending the 2019 Baseball Winter Meetings
in San Diego, California.
Mike Breen of ESPN and ABC said: “The Hirdt family has had an extraordinary impact on how we view and enjoy our sports. Their integrity and accuracy are only exceeded by their love and passion for the sports they cover.”
Bob Costas of MLB Network said: “For decades, the Hirdts have provided keenly insightful and always 100 percent reliable information enhancing the depth of sports coverage and the quality of its presentation. The key has been not just the wealth of raw data, but an editorial sense that produces genuine insights and interesting story lines supported by that data.”
About Stats Perform:
Stats Perform collects the richest sports data in the world and transforms it through revolutionary AI to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues.
SOURCE: Stats Perform
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content
Editor’s Take
Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.
The Full Story
Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.
The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.
Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.
By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.
Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.
Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.
The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.
The Full Story
LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.
The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.
Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.
Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:
“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”
Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.
The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.
Editor’s Take
Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).
The Full Story
Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.
Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.
Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.
Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.
Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.
Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.
Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.
The post Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona appeared first on Gaming and Gambling Industry Newsroom.
Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment
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