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Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content

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Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and ContentReading Time: 4 minutes

 

Stats Perform, the revolutionary leader in sports AI and data, announced the hire of Steve and Peter Hirdt, the two biggest innovators in U.S. sports broadcast research and content over the past four decades. The Hirdt brothers join Stats Perform from Elias Sports Bureau with Steve taking over as senior director of operations and research and Peter as senior director of content and broadcast service.

“Having worked in network television for 45 years, there is no single person I have relied upon or trusted more than Steve Hirdt,” said legendary NBC sports broadcaster Al Michaels. “Together we’ve worked close to a thousand events (baseball, football, basketball), and he’s made every telecast better. His perspective is unmatched. Working with Steve has been an honor, and the countless times I’ve been praised for coming up with fascinating information, let the truth be told: It almost always came from Steve. This is a major, major coup for Stats Perform.”

The Hirdts are synonymous with sports data in the United States, having pioneered the widespread use of statistics in sports media. The standards that the Hirdts established and the language and techniques they developed are fundamental to the statistical content produced by leagues, teams, and the media.

“If you talk to anyone across the sports broadcast industry, Steve and Peter’s names come up as two of the most influential minds for modern sports statistics and media coverage,” Stats Perform Chief Executive Officer Carl Mergele said. “Over the past four decades, they instilled standards and practices that led the sports broadcast industry to embrace the use of data to enhance storytelling. Now they join Stats Perform at a pivotal moment as we use industry-leading AI and our unmatched historical database to unlock a new set of sports insights. Having Steve and Peter on board takes our illustrious research media team to an even higher level.”

Steve Hirdt is the country’s foremost expert on sports statistics. From his research on the first edition of The Baseball Encyclopedia, to his groundbreaking work on ABC Monday Night Baseball, and 35 years as an Emmy Award-winning director of information on Monday Night Football on both ABC and ESPN, Steve has been an influential advocate for sports data that is accurate, innovative and interesting. During his career at the Elias Sports Bureau, including more than 20 years as executive vice president, Steve’s deep sports knowledge and insight made him a trusted advisor to the country’s leading sports executives, writers and broadcasters. He is also a frequent committee member for the Baseball Hall of Fame and a recognized voice on documentaries and talk shows.

“I am thrilled to join the team at Stats Perform, which already has deep roots in sports broadcasts worldwide,” Steve said. “With recent advancements in AI, Stats Perform is at the forefront of ushering in new capabilities for data and statistics in sports. We look forward to joining the team to create the new wave of sports broadcast.”

Before Stats Perform, Peter spent more than four decades at the Elias Sports Bureau, where he mastered the presentation of statistical content during 16 years consulting on ABC Monday Night Baseball and Monday Night Football and CBS Sports’ MLB coverage. Peter was also the lead writer of the Elias Baseball Analyst (nine annual editions) and Elias Says, a daily column on ESPN.com for 13 years. He conceived, designed and managed the Graphics Library, a service now used on virtually all MLB, NBA, and NHL telecasts. He served as liaison to Elias’ broadcast and media clients, led the company’s expansion into soccer, and developed and implemented its social media strategy. As a vice president since the mid-1990s, Peter negotiated contracts with many of Elias’ largest clients.

“We are excited for the opportunity to bring our decades of experience in statistics and sports media to a company with the infrastructure and technology to fully support our initiatives,” Peter said. “Stats Perform is at the forefront of using AI and machine learning to get deeper and faster meaning out of sports moments. I am thrilled to join and take advantage of the new AI capabilities at our disposal.”

Stats Perform powers broadcasters and digital destinations with data-driven insights, industry-leading global research support, editorial content and photos that keep audiences informed and engaged with the action. With historical databases reaching back to the 1870s, Stats Perform covers hundreds of leagues including the NFL, NBA, MLB, NHL, MLS, NCAA Football, men’s and women’s college basketball, EPL, EFL Championship, La Liga, Ligue 1, Bundesliga, Serie A, PSL, QSL, NRL and Top 14.

“Steve and Peter’s illustrious careers have had a direct impact on the way we watch and conceptualize sports today,” Stats Perform Chief Operations Officer Mike Perez said. “Stats Perform has one of the best media research teams in the business and having the Hirdts at the helm opens us up for so many exciting opportunities.”

This week, the Hirdts are attending the 2019 Baseball Winter Meetings™ in San Diego, California.

Mike Breen of ESPN and ABC said: “The Hirdt family has had an extraordinary impact on how we view and enjoy our sports. Their integrity and accuracy are only exceeded by their love and passion for the sports they cover.”

Bob Costas of MLB Network said: “For decades, the Hirdts have provided keenly insightful and always 100 percent reliable information enhancing the depth of sports coverage and the quality of its presentation. The key has been not just the wealth of raw data, but an editorial sense that produces genuine insights and interesting story lines supported by that data.”

 

About Stats Perform:

Stats Perform collects the richest sports data in the world and transforms it through revolutionary AI to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues.

 

SOURCE: Stats Perform


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The State of iGaming 2025: 11 Drivers of the Industry (Part 2)

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In the second chapter of State of iGaming 2025, the Atlaslive team takes a closer look at what’s defining the next phase of industry growth. From evolving player protection tools to greener operations and new tech horizons, these drivers reveal how iGaming is preparing for a smarter, more responsible 2026.

Responsible Gambling Redefined

Responsible gambling has moved far beyond compliance checklists. Modern RG tools use behavioral insights and predictive data to help players manage time and spending. Subtle interventions, like break reminders or loss-limit alerts, are becoming key features for building player trust and keeping engagement healthy over time.

The Rise of Interactive Betting

Betting formats are multiplying, and players are engaging in new ways. Micro-bets, player props, same-game combos, and social leaderboards are turning wagering into real-time entertainment. The challenge now is clarity: platforms must balance choice with usability, giving players quick, simple access to complex markets.

Data at the Core

Data remains the invisible driver behind iGaming’s transformation. Real-time analytics now shape everything from live odds to fraud detection and personalized content. The leaders are those who don’t just collect data; they act on it instantly, adapting offers, managing risk, and improving retention on the fly.

Sustainability Takes the Stage

ESG principles are taking root across the sector. Operators are investing in green hosting, renewable energy, and transparent reporting, with regulators recognizing these commitments through official frameworks. Social impact, governance, and environmental action are becoming part of the industry’s identity.

Web3 on the Horizon

While regulation around crypto betting remains unsettled, Web3 continues to attract interest for its transparency and flexibility. Blockchain-based settlements, verifiable transactions, and digital rewards are redefining how trust and engagement can function. Once regulation aligns, its impact could be transformative.

iGaming in 2025 is evolving with purpose, fueled by innovation, guided by data, and anchored in accountability.

To see the full picture of where the industry is heading, read Part 1 and the complete Part 2 on Atlaslive’s blog.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Elantil enhances marketplace options with Booming Games integration

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Pioneering platform solutions provider adds content from leading software studio to bring customers an even wider selection of games and engagement tools

Elantil, the disruptive platform solutions provider on a mission to supply a revolutionary new “strategic backbone” for the iGaming industry, has announced that it has further increased the options in its online marketplace after partnering with Booming Games.

Established almost a decade ago by a close group of friends aiming to become one of the finest software studios in the iGaming industry, Booming Games has gone from strength to strength in recent years and now boasts a full content line-up of over 150state-of-the-art casino releases.

Licensed and certified in 17 regulated markets, including Malta, Ontario and the UK, Booming Games offers localised content in a variety of market-specific currencies and languages while also assisting operators’ engagement efforts with its exciting promotional tools.

As such, the studio promises to be a flexible addition to Elantil’s Marketplace that will enable operators to extend their outreach and supply an even more thrilling experience to players – and best of all, partners are free to contact the provider directly and form their own custom contracts.

With this, ensuring operators have complete control over the content and services that they take on and that Elantil never dictates the terms or duration of any agreements, operators can keep their costs to a minimum while also benefiting from Elantil’s quick and hassle-free integrations.

John Debono, Chief Technical Officer at Elantil, said: “Elantil’s Marketplace has been designed to put control back in the hands of operators and provide a quick and cost-effective way for them to expand their services. By adding Booming Games to our content line-up, we’ll be able to provide more thrilling content to customers that can help them reach new audiences globally.”

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “By partnering with Elantil, we’ll be able to reach new customers and deliver our top-performing slots to even more players around the world. This collaboration represents another important step in expanding our global reach and continuing to provide high-quality, engaging content to our partners and their players.”

The post Elantil enhances marketplace options with Booming Games integration appeared first on European Gaming Industry News.

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MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration

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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.

This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.

The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.

Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”

The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.

Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.

The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.

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