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Sweden and Norway in the focus with Gustaf Hoffstedt (BOS.nu) and Rolf Sims (Kindred Group) at MARE BALTICUM Gaming Summit 2019
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Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) and Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies) to share their views from all angles about the Swedish and Norwegian gambling industry at the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards.
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.
Register here or View the Agenda!
Sweden has been at the forefront of the gambling industry news for the past 6 months and has been often cited as a “newly liberalized online gambling market”.
Spelinspektionen has been handing out new licenses at a rate of more than one a week since the new year, with no signs of a slowdown any time soon.
Prior to the new laws, Sweden’s gambling market was essentially a state monopoly. Unlicensed gambling operators were accepting Swedish customers, but without going through the proper legal channels. In 2018, foreign gambling sites accounted for 29% of Sweden’s $2.5 billion gambling market, up from 24% the previous year.
Sweden’s new gambling laws were designed to give the state more control over the market. The fact that 73 companies have already jumped on board shows the new laws are having their intended effect.
However, it’s not all pink for the enthusiast operators, just two months ago, Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.
At MARE BALTICUM Gaming Summit, Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) will take part in a special IMGL MASTERCLASS
which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the updates from the Swedish gambling industry and the outcome of the harsh measures.
About Gustaf Hoffstedt
Gustaf Hoffstedt is the Secretary-General of BOS, the Swedish Trade Association for Online Gambling since January 2015. Among the association’s members are all major operators and suppliers that operate with a license inside the European Union, but outside of Sweden. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party, and as vice mayor and chairman of the Social board in his constituency Gotland before that.
Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased to see that things currently appear to be moving in the right direction.
Gustaf resides in Uppsala with his wife Caroline, who serves as vice mayor in the municipality for the Social Democratic party – the traditional rival of Gustaf’s own party. In their leisure time, they enjoy hiking in the mountains of northern Scandinavia.
When it comes to the Norwegian gambling industry, it is certainly a different situation.
This year, the online gambling operators in Norway have formed a new association to press the government to rethink its restrictive gambling policy.
The online gambling operators Betsson, ComeOn, GiG, and the Kindred Group announced the formation of the Norwegian Industry Association for Online Gambling (NBO).
The new association will urge Norway’s government to abandon its monopolistic stance in favor of a liberalized regime that would allow internationally licensed online gambling operators to apply for local licenses.
Carl Fredrik Stenstrøm, Rikstoto former commercial director and secretary-general at NBO, noted that he helped lead Rikstoto’s responsible gambling initiatives and his experience taught him that such efforts are not much use if they ignore the vast segment of the market over which the government has no control.
Stenstrøm said the regulatory regimes in Denmark and Sweden recognize that regulating “all the serious companies under one, responsible license model” is the proper way to go.
The Norwegian industry update will be part of the IMGL MASTERCLASS
which is titled “It’s Hot in the Nordics: IMGL Mega-Panel”, giving you the opportunity to hear first-hand the of the Norwegian gambling industry and what changes are expected in the next period from Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies).
About Rolf Sims
Rolf Sims graduated with a law degree from the University of Oslo in 1995, specializing in intellectual property and international human rights. He has previously worked on land concessions and area planning at the Ministry of Agriculture and legislation and individual cases related to oil pollution in the North Sea at the Norwegian Pollution Control Authority.
Between 1998 and 2018 he worked as a gaming regulator, first with the Ministry of Justice and Police, and from 2001 with the Ministry of Culture. The Ministry is responsible for the regulation of all gaming in Norway except gaming connected to equestrian activities. His scope of work encompassed EU/EEA-law, all aspects of legislation connected to gaming machines, I-gaming, bingo, provisions and regulations on lotteries and sportsbetting. He has also supervised the administration of Norsk Tipping, the Norwegian state-owned gaming company, as well as the Norwegian Gaming Authority. He was particularly involved in the Norwegian Slot machine case and Ladbrokes case which questioned the compatibility of Norwegian gaming law to EU/EEA-law. Rolf also participated as the Norwegian Government`s representative in the European Commission’s Expert Group on Gambling Services, which provides the Commission with advice and expertise in relation to the preparation of policy initiatives and facilitates the exchange of regulatory experience and good practices between EEA Member States. He was also a director on the board of the Gaming Regulators European Forum. In August 2018 Rolf took up a new position as public affairs manager for Kindred Group in Norway.
In January 2019 Rolf was elected board chairman of the newly formed Norwegian Trade Association for Online Gambling Companies.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
Browse the official event website here: www.marebalticumgaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden and Norway in the focus with Gustaf Hoffstedt (BOS.nu) and Rolf Sims (Kindred Group) at MARE BALTICUM Gaming Summit 2019
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SYNOT Games Enters into Strategic Partnership with Casino Admiral
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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.
The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.
This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”
Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”
Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.
As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.
The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.
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BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney
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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.
BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.
Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.
The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:
• Knowing members, visitors and staff
• Monitoring behaviour and transactions to detect anomalies
• Reporting to AUSTRAC
• Securely storing compliance records for seven years.
This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.
“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.
The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.
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HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
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