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Brand opportunities in eSports

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The expansion of eSports could present significant opportunities for marketers seeking to connect with fans of competitive gaming in countries including the US and China.

News outlet Axios, quoted figures from research firm Newzoo stating that the global eSports sector will be worth $906m in 2018, up from $605m last year.

North America will come up with $345m to this burgeoning industry, making the largest geographical market, with China posting $164m.

Brand investments are expected to hit $694m worldwide this year, compared with $468m the previous year.

In the US, that growth is being driven, in part, by blue-chip marketers such as Gillette exploring this terrain, gaming companies expanding their activities, and even traditional sports rightsholders moving into the category.
Amazon’s Twitch, a streaming property focused around eSports, also recently set the target of generating $1bn in ad revenue, according to a Bloomberg report.

Some industry-watchers, however, suggest this move may lead to brand safety concerns, as well as potentially alienating creators, diluting the site’s communal feel, and raising piracy worries.

Turning to China, Humphrey Ho, managing partner at Hylink, a digital ad agency, argued several factors are shaping the rise of eSports in the country.
Among these underlying processes, he reported, are long commute times to work, rapid technological advancements, and even social loneliness.

“Gaming in China is a micro economy around franchises, regardless of where game stems from,” he told Axios. “We’ve made leagues out of eSports franchises, even reality shows … The hardcore user in the US is the mild user in China.”

Major tech enterprises such as Alibaba and Tencent are leading the charge in this space, and also integrating their eSports offerings across digital channels, including messaging apps.

Newzoo estimates that global eSports revenues should exceed $1.6bn by 2021, with brands responsible for almost $1.4bn of this total.

 

 

Source: www.warc.com


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DATA.BET Partners with Genius Sports

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DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.

The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.

Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.

This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.

“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.

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ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY

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Zitro has implemented a comprehensive corporate policy to establish a cross-cutting management model, ensuring operational excellence, sustainability, and a positive user experience across all business areas and markets.

Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.

Among the fundamental pillars of the system are:

  • Constant innovation in product design to ensure an accessible, secure, and intuitive experience.
  • Strengthening digital security and data protection to the highest standards.
  • Adopting sustainable practices at all stages of the product life cycle.
  • Actively promoting a safe, diverse, ethical work environment committed to professional development.
  • Ensuring regulatory compliance, conducting regular audits, and adopting agile methodologies to foster innovation and continuous improvement.

With this policy, Zitro strengthens its management model and consolidates its commitment to quality, innovation, and sustainability.

The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.

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1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win

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As summer comes to a close, 1spin4win brings a new adventure-themed slot, Lucky Safari Hold and Win, to its extensive collection of 150+ games. The title boasts all the provider’s signature style features — quality mathematics, simple mechanics, engaging graphics, and the timeless appeal of pure gambling. This makes the release a perfect choice for all types of players.

Lucky Safari Hold and Win is a classic 5×3 slot that offers an exciting treasure-hunting journey into the depths of the endless savanna. Traversing 243 sun-drenched ways,  players collect winning combinations featuring the grassland’s proud residents — graceful giraffes, swift zebras, wily hyenas, and the kingly lion. Rewards up to x1,300 of the original stake fill every spin with untamed excitement.

The safari takes an even more intense turn when the Hold and Win Bonus takes over the reels. The ultimate quest for savanna riches — the x100 and x1,000 roaring Jackpots — begins when three or more gold Coins land on the reels in a single spin. Players start with three respins and continue the treasure hunt until they either run out of respins or complete the grid.

Olga Bogdanova, the Art Director at 1spin4win, shared, We create games that appeal to every taste! This time, we’re taking players on a journey through Africa, showcasing its stunning wildlife and vibrant landscapes, all accompanied by the generous Hold and Win mechanic that boosts chances to claim precious rewards in the bonus round.”

Thanks to its colorful, lifelike visuals and engaging, straightforward gameplay, Lucky Safari Hold and Win has everything it takes to become 1spin4win’s most memorable summer release.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win appeared first on European Gaming Industry News.

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