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Japan sees a surge of popularity in Esports

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Japan, the global leader in the manufacturing and consumption of video games, is fast catching up on Esports too.

The country, rather surprisingly, was a bit slow to get off the blocks in the Esports arena. However, as the global profile of Esports starts rising, especially with the decision to include it as a demonstration event in the upcoming Asian Games in Indonesia and as a full medal event at the 2022 Asian Games in China, Japan is witnessing a sudden spurt of interest.

Japan is of the home of  game: developers Nintendo Co., Sony Corp., Capcom Co. and Konami Holdings Corp., you name it. But esports faces legal restrictions, such as a law that made it difficult for game-makers to hold competitions offering substantial prize money, in the country.

 “Let’s say a company were to come out with a game that costs ¥10,000 and hold a game tournament to promote its sales. If the top prize was set at ¥100,000 that would be construed as inappropriate sales promotion because it would move many people to buy the product in order to go for the prize money,” explained lawmaker Jin Matsubara, head of the secretariat of a suprapartisan group of lawmakers promoting online games and esports.

“Japan is the only country that has this kind of law,” said Matsubara, who was previously state minister for consumer affairs.

To set the stage for growth in the domestic esports market, the group negotiated with the Consumer Affairs Agency and helped make it possible for esports tournaments to offer large monetary prize pools on condition that the contestants are professional competitors.

The Japan Esports Union (JESU), formed in February this year through the merger of five related entities aimed at unifying administrative activities, is tasked with issuing professional licenses.

JESU has so far issued licenses to more than 100 people for game titles including “Street Fighter V Arcade Edition,” “Call of Duty: WWII” and “Winning Eleven 2018,” known internationally as “Pro Evolution Soccer 2018.”

JESU Vice President Hirokazu Hamamura said the esports movement in Japan is accelerating. This has drawn the interest of companies outside the industry, including entertainment firm Yoshimoto Kogyo Co., which formed a professional esports team in March.

Still, the remuneration in Japan lags the rest of the world, peaking at around ¥60 million. Hamamura said prize money is merely one index.

“A bigger prize may bring excitement about esports, but another aspect is to attract attention,” he said, referring to such events as the Olympics, which do not directly offer prize money to the medalists but succeed in exciting athletes and spectators alike.

Source: japantimes.co.jp / SARAH SUK

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bao Shi Awakens the Legendary Lion God of Prosperity

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Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.

Players engage with ornate symbols and mystic Drum symbols that pulse with life, creating immersive gameplay wrapped in cultural authenticity. Bao Shi promises not only engaging storytelling but substantial rewards through its innovative gameplay mechanics.

The standout Lioras Blessings feature spontaneously graces the reels, transforming symbols into Coin Wilds with generous multipliers, visually elevating the experience and boosting win potential. Meanwhile, the Free Spins feature intensifies anticipation, activated by resonant Gong symbols; three or more Gongs summon up to fifteen Free Spins enhanced by upgraded Lioras symbols and additional Coin Wild multipliers. The deeper the drumming echoes, the richer the rewards become, ensuring each interaction harmoniously aligns with the tale of prosperity.

Bao Shi joins Play’n GO’s esteemed catalogue of narrative-driven, culturally resonant titles like Imperial Opera and Celebration of Wealth, offering players an enriched experience that blends compelling narratives with sophisticated gameplay.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bao Shi immerses players in ancient Chinese legends with unmatched authenticity and rewarding gameplay. The Lioras Blessings and Free Spins features offer meaningful interactions directly tied to the slot’s captivating narrative, ensuring a memorable experience for all players.”

Bao Shi offers a visually splendid, culturally immersive experience, captivating players with a compelling narrative woven seamlessly into rewarding gameplay. Fans of intricate storytelling and innovative slots will find Bao Shi an unmissable addition to their gaming collection.

The post Bao Shi Awakens the Legendary Lion God of Prosperity appeared first on European Gaming Industry News.

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LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva

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LEON, an international sports betting and casino brand, proudly announces the signing of Tanzanian football star Simon Msuva as its official brand ambassador in Tanzania. The partnership marks a milestone as LEON celebrates its first anniversary of operations in the country.

Simon Msuva, one of Tanzania’s most recognized players, has represented the national team for more than a decade. Known for his speed, technical skills, and consistency, he has earned over 70 international caps and remains a key striker for the Taifa Stars, celebrated by fans both at home and abroad

As part of the partnership, Simon Msuva will be the face of LEON national campaigns — from fan meet-and-greets and press conferences to autograph sessions and sporting events. His charisma and energy embody the spirit of the brand: just as a lion rules the jungle, LEON has claimed its place in the world of betting. Through these campaigns, the brand and the player connect with fans on the same wavelength, sharing anticipation, the joy of victory, and pride.

Jerome Dufourg, Regional Director of Operations at LEON, added:

“Tanzania was our first African project, where we learned to adapt to the local context. After major marketing campaigns to build brand awareness, we’re now focusing on our sportsbook with the signing of the Tanzanian national team captain. His dedication and humility reflect our vision at Leonbet Tanzania, in a country preparing for AFCON 2027 and competing in this year’s tournament.”

This collaboration reinforces LEON commitment to supporting sports culture in Tanzania and strengthening its bond with local communities through football.

The post LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva appeared first on European Gaming Industry News.

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Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot

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Step into Pip O’Spin’s world of rainbows, golden rewards, and mischievous magic

Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.

With 243 Pay Ways, players begin on a 5×3 grid where Rainbow symbols can be boosted into Golden Rainbows, instantly increasing their value. Rainbow Collects deliver instant wins when a Collect symbol lands on reel five, while Lucky Respins give players a chance to trigger the Bonus. Players can also activate Super Stake to double the likelihood of entering Free Spins or buy directly into the Hold ‘N’ Win feature for 100x their bet.

Once inside the Hold ‘N’ Win Bonus, the real magic begins. Here, Rainbow and Golden Rainbow symbols lock in place while modifiers add layers of excitement.

Expand symbols can unlock additional rows up to a full 5×5 grid, while Double symbols fill a meter that, when charged, doubles all Rainbow values before resetting. Golden Rainbows persist throughout the round, transferring and stacking their value onto other symbols creating a steady stream of treasure.

With high volatility and a max multiplier of x5,000, Leprechaun’s Loot balances whimsical charm with serious win potential.

James Jelliffe, Head of Slots at Stakelogic, said: “With Leprechaun’s Loot, we wanted to create a slot where every feature feeds into the next, building momentum and excitement spin by spin. The Hold ‘N’ Win round really comes alive as modifiers stack, the grid expands, and Golden Rainbows keep values climbing. This release delivers layers of gameplay that will keep players engaged, entertained and wanting to come back for more.”

Leprechaun’s Loot will be available to operators and players from 9 October 2025.

The post Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot appeared first on European Gaming Industry News.

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