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Overview of gambling industry in Ireland

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Overview of gambling industry in IrelandReading Time: 4 minutes

Gambling is more than a popular pastime in Ireland. It is a multi-billion dollar industry employing more than 6,000 people across thousands of bookmakers, casinos, and gaming arcades. In fact, the gambling industry is one of the largest in the country, with punters betting more than €5 billion a year.

The surging popularity of gambling could be attributed to the luck of the Irish, but more likely, the recent changes in legislation that permitted the introduction of online casinos. Today, the Irish have 24/7 access to online betting and gaming services for the first time in the country’s history.

How has Ireland’s gambling industry reached such heights, and what laws are set to mix up your wagers in 2018? Read on to uncover how history has shaped the modern gambling industry in Ireland.

History of legislation in Ireland’s gambling industry

Gambling has permeated Irish life since the Middle Ages when stakes were placed on popular stick-and-ball games like hurling and medieval board games like Fidchell. However, it was not until the 16th and 17th century that gambling really took off in the Emerald Isle.

There were three key reasons behind this. Firstly, increasing levels of alcohol consumption and the opening of public houses in Dublin, which provided a setting for card games. Secondly, horse racing was established as an official sport with a calendar of race meetings and a regulatory body called the Society of Sportsmen. Thirdly, the presence of the English rule, which left governing the country to landlords, who did little to control gambling activities.

Introduction of betting legalisation

Ireland gained independence from Britain in 1922 following a three-year civil war. With the eventual establishment of the Irish Free State, the Government had the power to manage the country’s affairs and soon began taking steps to regulate the gambling industry.

The first legislation to regulate gambling in Ireland was the Betting Act 1926. The act aimed to address the unregulated horse racing industry and stipulated that anyone taking bets on sporting events would require a government-issued licence. Five years later, to meet the growing needs of the bookmaking industry, the act was repealed by the Betting Act 1931. This act relaxed specific prohibitions on commercial betting set out in the Betting Act 1853, a British law, which was still in effect at the time.

The Betting (Amendment ) Act 2015

Since its introduction, more than 90 years ago, the Betting Act 1931 has undergone several updates. However, the most significant update came recently with the enactment of the Betting (Amendment ) Act 2015. The act legalised online and remote gambling in Ireland for the first time in history.

According to the act, all remote bookmakers and betting agencies who take bets from customers based in Ireland are required to obtain licensing before accepting any wagers from people residing in Ireland.

Introduction of gaming legislation

Historically, gaming and lotteries in Ireland have been regulated primarily by the Gaming and Lotteries Act 1956. The act prohibited all forms of unlawful gambling unless the gambling fell under very limited exemptions.

Under the act, casinos were made illegal across the country, while lotteries were permitted to a narrow extent. To be considered legal, lotteries were required to hold a specific lottery license, have small prize limits, and be carried out with the predominant purpose of fundraising for charities or philanthropy. The act did not apply to the tremendously lucrative Irish National Lottery, which almost 44 per cent of the population play regularly.

An era of underground gambling

A loophole in the 1956 Act led to the establishment of exclusive members’ clubs across the country that offered gambling services under the provision that card-playing was legal in a private dwelling. These unregulated clubs were effectively casinos behind closed doors, offering slot machines, roulette, blackjack, and more. Luckily, the safety of the players is not an issue today, as the transparency of the internet allows for unbiased reviews of virtually every online casino.

Ineffective enforcement occurred when left to local authorities, which also saw gaming machines illegally set up at in amusement parks and travelling carnivals. Some gaming machines were able to accept €500 notes, despite the legislation setting a maximum stake of 6d.

Of even greater concern to those who win big, the 1956 Gaming and Lotteries Act includes the exemption that states gambling debts cannot be enforced. Under this law, gamblers can not only defend the right to pay a debt in court, but bookmakers and online gambling services can also deny paying out a win. In March 2017, a Dublin-based casino was not required to pay €11,000 to a roulette winner, under a judge’s ruling at the Circuit Civil Court. Earlier in June of 2015, a judge of the High Court ruled that a UK gaming company could not collect €118,058 as the funds due were determined a gambling debt.

Gambling Control Bill

Fortunately, a review of the act was undertaken in 2008, following growing criticism the laws were outdated and poorly enforced. In 2013, parliament passed the Gambling Control Bill, which proposed a new regulatory framework for gambling in the 21st century. The Bill, although not yet enacted, will replace all existing legislation, including the Betting Act 1931 and the Gaming and Lotteries Act 1956. It will bring all types of betting under the one unified body and legalise both online and land-based gambling.

This is excellent news for the online betting agencies and the casino industry, which will be able to operate legally. However, only 40 casino licences are permitted in Ireland at any one time, and super-casinos (those with greater than 15 gaming tables and 25 gaming machines ) will not be allowed.

The new legislation is set to follow the UK and focus on ensuring the gambling industry is conducted in a fair manner that protects vulnerable persons. As such a new regulatory office will be introduced, called the Office for Gambling Control Ireland, which will be responsible for issuing licenses and ensuring compliance with the Bill. The impact the Bill will have on taxes is unclear at this stage. Currently, a 23 per cent VAT fee applies to electronically supplied gaming revenue, and a one per cent turnover tax is payable on bets placed with land-based and online bookmakers.

What is in store for 2018?

Almost five years have passed since the Gambling Control Bill was published in 2013; however its full effect has yet to be seen. According to recent reports, a new general scheme of the Bill is set to be published by the end of the year. Either way, with a robust and modern overhaul of legalisation, Ireland’s gambling future looks bright.

 

Source: advertiser.ie


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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