European Gaming News
Authorities accede NOVOMATIC’s stake in Ainsworth
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NOVOMATIC’s stake in Ainsworth has been acceded by the authorities. The deal claims to be a huge Austrian investment and the initial successful registration of an Austrian gaming company in Las Vegas, Nevada.
With All the international regulatory approvals been set-up, it has finally materialised. NOVOMATIC acquired approximately 52 percent of the Australian industry giant Ainsworth Game Technology Limited (AGT). The formal closing which took place on January 5, 2018, was preceded by a series of meticulous audits conducted by various gaming authorities, ranging from Australia to South America and the US. A supreme focus was placed on comprehensive compliance checks that comprised not only NOVOMATIC itself but also the owner, the Supervisory Board and the Executive Board.
Ainsworth Game Technology Ltd is a publicly listed and globally operating company based in Newington, Sydney, with offices branching out in numerous countries namely North and South America. It has emerged in the forefront as a leading producer and supplier of high-quality gaming solutions in Australia, Asia and the Americas. The shares were sold by former majority shareholder Len Ainsworth, who for over half a century has been one of the industry’s most respected figures.
The foundation for the acquisition of 52 percent of the shares by NOVOMATIC was already laid at the beginning of 2016. However, at that time the minority shareholders’ consent, as well as the required regulatory and antitrust approvals, were still pending. This hurdle has been overcome in the last two years as part of the most thorough compliance checks. With the granted approvals of the international authorities, NOVOMATIC has now not only achieved another milestone in its corporate history of success but also considerably strengthens its market position in Australia, Asia and the US.
The acquisition is of major strategic importance for NOVOMATIC as it grants the Austrian gaming technology group access to the huge US market. Alongside competitor Aristocrat, Ainsworth is considered the market leader in Australia and ranks among the top 5 gaming companies in the US. Both gaming empires were founded by Len Ainsworth who celebrated his 94th-anniversary last year – Aristocrat in 1956 and Ainsworth in 1995.
With Ainsworth being publicly listed on the Australian Stock Exchange (ASX:AGI), the market has remained supportive of the transaction itself, as reflected in both Ainsworth’s share price and the broad shareholder approval of the NOVOMATIC investment. Upon closing of the shareholding acquisition, Len Ainsworth has resigned as an Executive Director but will maintain an advisory role for another year. NOVOMATIC CEO, Harald Neumann joined the Ainsworth Board of Directors in February 2017 as a Non-Executive Director.
With the deal amounting to the equivalent of around EUR 300 million, NOVOMATIC has crowned its successful expansion course of recent years. The Group has made consistent strategic acquisitions amounting to an annual average of half a billion. “We have made 150 acquisitions since 2009 – on average 20 every year,” said Neumann. So far, the acquisitions were within the range of EUR 20 to 50 million. “With Ainsworth, we have now clearly exceeded the EUR 100 million mark. Growing acquisitions are a direct result of global consolidation in the gaming market,” he explains.
“With the majority acquisition of Ainsworth, we continue our consistent international growth strategy. In addition to increasing our market share in some highly competitive regions, we also clearly focus on the synergetic transfer of know-how, content and high-tech gaming equipment. Among the core competencies of Ainsworth are for example the Jackpot systems. The takeover will add great diversity to our European product portfolio, and it grants Ainsworth access to our huge game library,” continued Neumann. Initial R&D cooperation was already taken up in the course of last year.
Ainsworth Chairman, Graeme Campbell also highlighted the benefits of the deal: “The now finalised NOVOMATIC majority entry is a historically important day for Ainsworth and marks the next step in the company’s development in that we now have a new, international majority partner. This partnership strengthens AGT by providing us with the resources to better compete with our highly regarded gaming technologies and international competition expertise. We appreciate the support of NOVOMATIC and look forward to delivering benefits for all shareholders in the future.”
The declared goal of the cooperation is to jointly design highly competitive products for the US – a market with nearly one million gaming machines in operation. In a first step, Ainsworth products and technologies will diversify the European market. The combined strengths of the NOVOMATIC Americas headquarters in Chicago, Illinois, and the Ainsworth facility in Las Vegas, Nevada, will be the basis for the targeted US market share of 10 percent over the next five years. In this context, NOVOMATIC particularly relies on the Ainsworth sales network, licensing rights for all US federal states, and target group-specific expertise. In addition, this strategic positioning will tap new potentials in South America.
Meanwhile, NOVOMATIC is particularly proud to have excelled all regulatory checks at the end of December 2017. “This makes NOVOMATIC one of the few internationally active companies to have passed such examinations in order to be granted green lights for the acquisition,” added Neumann. A highlight is the successful approval of the transaction by the Nevada gaming authorities. This is the first time for an Austrian company to be registered in the global gaming hub of Nevada.
Neumann confirms: “In the course of this registration all compliance aspects were thoroughly audited – including all parts of NOVOMATIC AG.” The majority acquisition of AGT is also the largest investment to date of an Austrian company in Australia. And it is an investment that significantly increases the gaming technology Group’s stake in the global gaming market. This step – along with others – is intended to make NOVOMATIC the global market leader in the field of high-tech gaming technology in the long-term.
Source: European Gaming News
European Gaming News
Could the Gambling Commission ban wagering requirements?
Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry.
What are wagering requirements?
Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).
The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.
Why do wagering requirements exist?
In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.
As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.
However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.
Wagering requirements under fire with UKGC
By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.
More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators.
The new guidance rules cited that licensees used potentially unfair terms, with examples including:
- “terms that allow licensees to confiscate customers’ un-staked deposits
- terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
- promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
- terms that unfairly permit licensees to reduce potential winnings on open bets.”
It also stated that the Commission was aware of:
- “terms and conditions that are difficult to understand
- welcome bonus offers and wagering requirements which may encourage excessive play.”
While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”
Will wagering requirements be banned?
With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.
While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).
Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.
What’s next for operators and bonuses if wagering requirements are banned?
Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case).
If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.
Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.
Bulgaria
Betway Bulgaria officially launches, offers live and bet-builder options
Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.
Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?
What do we find in the sports section?
Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.
Real-time bets and long-term combinations
Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.
In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.
Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.
European Gaming News
EveryMatrix inks RGS Matrix agreement with Wild Boars
EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.
Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.
This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.
Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.
“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”
Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: “We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”
RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.
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