Reading Time: 4 minutes

When looking for ways to unite a community through genuine engagement, The Book of RocketWisdom shows what can happen when a brand chooses to honour its players. Originally created as a small tribute — a quiet gesture of gratitude toward the RocketPlay community — the project captures over 100 real strategies, insights and gameplay habits shared by players themselves.

What began as an intimate, non-public initiative has now taken on a life of its own. The book has been downloaded thousands of times and continues to appear in streams, media features and YouTube discussions — a rare case where authentic player voices grew into a meaningful, high-impact content project. Discover how a small, community-led initiative unexpectedly developed into a successful marketing case.

How the Project Started

RocketWisdom began very differently from what it is today. Initially, the project was not designed as a campaign or public initiative. It originated as a small, personal effort within the RocketPlay team — intended solely as a meaningful gesture to the existing community. The team wanted to better understand how players think about the game, how they make intuitive choices during play, and which personal strategies they rely on.

To explore this, RocketPlay didn’t turn to numbers — it turned to people. The team listened to real player voices, collecting their stories, habits and small rituals that shape how they play.

Based on the quality of insights gathered, the decision was made to convert this material into a document that would preserve the authentic voice of the community. That format eventually became The Book of RocketWisdom. Designed as a collection of 100 real strategies based on player stories, it was produced as a warm, personal project. The Book was something intended to remain exclusive to the community, not to be used as a tool for communication or promotion.

An Unexpected Turn

The turning point came from where no one expected it. While the book was still in its final layout, the contractor working on the design felt it was too special to stay unseen — and quietly shared it with a few streamers.

The reaction was immediate. During the final layout stage, the book designers — genuinely moved by the material — shared the book with a small group of streamers, believing it deserved to live beyond a private archive and reach the very players it celebrated.

On air, streamers opened it with surprise, asking, “What is this, and who made it?”
The RocketPlay team watched in real time as curiosity turned into enthusiasm. Within minutes, chat rooms lit up, inboxes began to fill, and it became clear that a tribute intended for a closed community was suddenly becoming a public discovery.

Streamers began flipping through the pages live, reacting to the strategies, laughing, debating them with viewers — all in real time. They still had no idea who created the book. But after a quick search of the title, they found an earlier mention of the project in industry media — one of RocketPlay’s previous publications — and realised the book belonged to RocketPlay.

That moment changed everything.
As soon as the connection was made, the viewer’s interest surged. The RocketPlay inbox filled up almost instantly — emails, DMs, comments, messages from every channel asking the same thing: “Where can I get this book?”

For a project that had never been announced publicly, the volume was overwhelming in the best possible way. It felt like the community had discovered a gift meant for them — and wanted to be part of it immediately.

What started as a quiet internal project had suddenly become something the community was actively asking for — and the momentum was too strong to ignore. The decision to open RocketWisdom to everyone was made almost instantly, driven by the simple thought: if players want it, they should have it.

Within days, the team assembled a dedicated landing page, prepared the book for public release, and shifted the project from an internal archive to open access.

Release and Reaction

The impact of that decision was visible immediately. Website traffic spiked on the launch day. At the time of writing this case, the book has already been downloaded more than 10,000 times. The number continues to rise, which suggests a strong level of sustained interest rather than a short-term campaign effect.

Following release, the project gained momentum naturally. Without formal promotion, RocketWisdom appeared in thematic media reports, industry articles, printed gaming publications and YouTube content. Several streamers integrated the book into their broadcasts, selecting individual strategies and testing them live for their audiences. Those who first showed the book were later contacted, and RocketPlay established partnerships with them, providing personalised bonuses to support their content.

At this stage, the project has featured in approximately 80 streams and has been referenced across more than 50 industry publications. It has also been covered in 3 major interviews and discussed by creators with high viewer reach.

What stands out about RocketWisdom is that it never started as marketing. It began as a warm, community-focused project — and only later turned into a high-performing communication case because players recognised themselves in it. Its success came from resonance, not planning.

For RocketPlay, the project became a reminder of who truly shapes the brand. And for the players, it became a gesture of appreciation that grew far beyond its initial intention. RocketWisdom continues to expand organically, showing that the strongest stories in iGaming still come from people.

The Book of RocketWisdom remains available for free download on the RocketPlay website. It contains 100 real strategies shared by actual players, and can be used by anyone wishing to explore them in practice.

The post How RocketWisdom Turned From An Internal Activity Into a Marketing Case appeared first on European Gaming Industry News.

Reading Time: 2 minutes

Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is partnering with Ashoka, one of the world’s leading organisations dedicated to social entrepreneurship, to support the next generation of social innovators and changemakers. Through this collaboration, the Kaizen Foundation will contribute to Ashoka’s global work and fund two outstanding new Ashoka Fellows – one in Portugal and one in Romania.

For more than 40 years, Ashoka has built and nurtured the largest network of social entrepreneurs in the world, with each Fellow committed to driving innovation and creating meaningful, long-term change. Addressing challenges such as poverty, access to healthcare and the development of inclusive public services, Ashoka fosters changemaking ecosystems through partnerships across education, civil society and business. Its youth initiatives promote empathy, co-creation and problem-solving as core skills to achieve system-level change.

Recent Fellows in Romania include Dorica Dan, who revolutionizes the field of care for rare disease patients, influencing national legislation to improve diagnosis and access to therapies. In Portugal, Celmira Macedo tackles barriers to education and health literacy and supports students with special needs, reaching over 100,000 people in 76 Portuguese cities.

Once identified and selected for Ashoka’s Global Fellowship, the two new entrepreneurs will be fully funded by the Kaizen Foundation and will join a vibrant global community of Fellows across 95 countries. In addition to supporting Ashoka’s backbone operations, the Kaizen Foundation will also support the Ashoka Fellowship offering for all current Fellows – a programme designed to sustain and strengthen the global, national and regional infrastructure that helps Fellows thrive, scale their impact and collaborate across borders.

Panos Konstantopoulos, President of the Kaizen Foundation, noted: “Real impact begins with people – those who dare to imagine better futures and work tirelessly to build them. Ashoka has created one of the strongest communities of changemakers worldwide. Supporting new Fellows in Portugal and Romania allows us to stand behind individuals who are addressing critical social challenges with courage and creativity. We’re honoured to help strengthen the communities they serve.”

David Bonbright, Member of the Global Leadership Group at Ashoka, commented: “We are delighted to welcome the Kaizen Foundation into Ashoka’s global community of partners. Their strong focus on innovation, technology and long-term social impact makes them a natural ally in our effort to build a world where everyone can be a changemaker. With their support, we will be able to identify and back outstanding entrepreneurs in Portugal and Romania, while also strengthening the support system that enables all our Fellows to collaborate, learn from one another and scale their impact.”

The post Kaizen Foundation partners with Ashoka to empower future social entrepreneurs appeared first on European Gaming Industry News.

When looking for ways to unite a community through genuine engagement, The Book of RocketWisdom shows what can happen when a brand chooses to honour its players. Originally created as a small tribute — a quiet gesture of gratitude toward the RocketPlay community — the project captures over 100 real strategies, insights and gameplay habits shared by players themselves.

What began as an intimate, non-public initiative has now taken on a life of its own. The book has been downloaded thousands of times and continues to appear in streams, media features and YouTube discussions — a rare case where authentic player voices grew into a meaningful, high-impact content project. Discover how a small, community-led initiative unexpectedly developed into a successful marketing case.

How the Project Started

RocketWisdom began very differently from what it is today. Initially, the project was not designed as a campaign or public initiative. It originated as a small, personal effort within the RocketPlay team — intended solely as a meaningful gesture to the existing community. The team wanted to better understand how players think about the game, how they make intuitive choices during play, and which personal strategies they rely on.

To explore this, RocketPlay didn’t turn to numbers — it turned to people. The team listened to real player voices, collecting their stories, habits and small rituals that shape how they play.

Based on the quality of insights gathered, the decision was made to convert this material into a document that would preserve the authentic voice of the community. That format eventually became The Book of RocketWisdom. Designed as a collection of 100 real strategies based on player stories, it was produced as a warm, personal project. The Book was something intended to remain exclusive to the community, not to be used as a tool for communication or promotion.

An Unexpected Turn

The turning point came from where no one expected it. While the book was still in its final layout, the contractor working on the design felt it was too special to stay unseen — and quietly shared it with a few streamers.

The reaction was immediate. During the final layout stage, the book designers — genuinely moved by the material — shared the book with a small group of streamers, believing it deserved to live beyond a private archive and reach the very players it celebrated.

On air, streamers opened it with surprise, asking, “What is this, and who made it?”
The RocketPlay team watched in real time as curiosity turned into enthusiasm. Within minutes, chat rooms lit up, inboxes began to fill, and it became clear that a tribute intended for a closed community was suddenly becoming a public discovery.

Streamers began flipping through the pages live, reacting to the strategies, laughing, debating them with viewers — all in real time. They still had no idea who created the book. But after a quick search of the title, they found an earlier mention of the project in industry media — one of RocketPlay’s previous publications — and realised the book belonged to RocketPlay.

That moment changed everything.
As soon as the connection was made, the viewer’s interest surged. The RocketPlay inbox filled up almost instantly — emails, DMs, comments, messages from every channel asking the same thing: “Where can I get this book?”

For a project that had never been announced publicly, the volume was overwhelming in the best possible way. It felt like the community had discovered a gift meant for them — and wanted to be part of it immediately.

What started as a quiet internal project had suddenly become something the community was actively asking for — and the momentum was too strong to ignore. The decision to open RocketWisdom to everyone was made almost instantly, driven by the simple thought: if players want it, they should have it.

Within days, the team assembled a dedicated landing page, prepared the book for public release, and shifted the project from an internal archive to open access.

Release and Reaction

The impact of that decision was visible immediately. Website traffic spiked on the launch day. At the time of writing this case, the book has already been downloaded more than 10,000 times. The number continues to rise, which suggests a strong level of sustained interest rather than a short-term campaign effect.

Following release, the project gained momentum naturally. Without formal promotion, RocketWisdom appeared in thematic media reports, industry articles, printed gaming publications and YouTube content. Several streamers integrated the book into their broadcasts, selecting individual strategies and testing them live for their audiences. Those who first showed the book were later contacted, and RocketPlay established partnerships with them, providing personalised bonuses to support their content.

At this stage, the project has featured in approximately 80 streams and has been referenced across more than 50 industry publications. It has also been covered in 3 major interviews and discussed by creators with high viewer reach.

What stands out about RocketWisdom is that it never started as marketing. It began as a warm, community-focused project — and only later turned into a high-performing communication case because players recognised themselves in it. Its success came from resonance, not planning.

For RocketPlay, the project became a reminder of who truly shapes the brand. And for the players, it became a gesture of appreciation that grew far beyond its initial intention. RocketWisdom continues to expand organically, showing that the strongest stories in iGaming still come from people.

The Book of RocketWisdom remains available for free download on the RocketPlay website. It contains 100 real strategies shared by actual players, and can be used by anyone wishing to explore them in practice.