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Xtremepush Hires Financial Services Leader as CTO to Accelerate New Market and Sector Growth
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Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has announced the hire of Ciaran Lacey as its new Chief Technology Officer in order to support the company’s aggressive expansion strategy into untapped markets and additional sectors.
Joining the executive team officially in October 2025 from a similar role within financial services, Lacey’s mandate is to ensure the company’s strategy addresses the technical and operational complexity of Xtremepush’s next growth phase, while cementing its incumbent position as the CRM leader globally in iGaming. He replaces co-founder and incumbent CTO Kevin Collins in the role, with Collins promoted to the role of Chief Operating Officer.
Lacey brings deep experience in turning strategic visions into practical, scalable solutions for multinational firms, while the appointment also strengthens the company’s drive to be the trusted CRM provider in heavily regulated industries, such as iGaming and financial services, where Xtremepush already works with a number of global blue chip clients.
Xtremepush, which services 200+ clients globally, is currently forging a new Agentic AI solution, currently undergoing beta testing with select customers, and the successful rollout of this addition to its unified CRM service will be a key part of Lacey’s remit, alongside the seamless integration of planned acquisitions and technical products into the company’s global operation.
Trained as a software engineer, Lacey has progressed through roles at technology giants including Dell and Microsoft, before rising through the ranks in the financial services sector, firstly as Head of Business Analytics and Technology at Hudson Advisors, an advisory service for Lone Star Funds, before his last role at Carne Global Financial Services where he held the joint role of Chief Information Officer and Chief Technology Officer.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the appointment: “Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months.
“Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”
Ciaran Lacey, Xtremepush’s new Chief Technology Officer, added: “Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward.
“Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”
Kevin Collins, Xtremepush co-founder and new Chief Operating Officer, said: “We’ve grown from a startup to partnering with the majority of the world’s leading iGaming operators in just a few years. Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I’m ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”
The post Xtremepush Hires Financial Services Leader as CTO to Accelerate New Market and Sector Growth appeared first on European Gaming Industry News.
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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