Latest News
Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign
Reading Time: 3 minutes
The gaming operator’s tech-enabled giving system reminds that corporate responsibility can scale without bureaucracy
When a woman in Montenegro called a clinic this October to book a free mammography through a gaming company’s prevention campaign, she didn’t fill out forms or wait for approval. She got an appointment date. The entire process took one phone call.
That simplicity is deliberate.
Meridianbet, operating under the publicly traded Golden Matrix Group (NASDAQ: GMGI), has spent four years building a charitable infrastructure that strips friction from giving.
The breast cancer screening program launched during Breast Cancer Awareness Month under the message “We Are With You” — offering 100 free examinations and 50 mammographies to women over 40 — demonstrates how the company deploys a system that now operates across 18 markets on three continents.
From Local Action to Global Infrastructure
The company completed 293 social responsibility actions in 2024, up from 257 in 2022. But the more revealing number is what happened inside those actions. Through a proprietary platform called Meridian Donate, Meridianbet customers can redirect portions of their activity into direct nonprofit funding. Last year, 43 campaigns ran through the system, reaching 212 organizations. That’s nearly double the 20 campaigns in 2023, when the platform covered eight markets.
The mechanism is straightforward. Customers scan a QR code or click a donation button embedded in the gaming interface. The platform routes funds to pre-vetted causes — maternity hospitals, literacy programs, basketball court renovations, environmental cleanups. No galas, no black-tie pledges, no months-long grant cycles.
Technology Meets Grassroots Execution
The company began testing the model in 2022 with 12 campaigns across six markets. Early projects included equipping maternity wards and funding youth sports programs. By 2024, the platform had expanded to 14 markets and supported work in healthcare, education, culture, and disaster relief.
One campaign tied donations to goals scored during the 2024 European Football Championship. Another linked contributions to Olympic medals won by athletes from countries where Meridianbet operates.
The Meridianbet foundation, established in 2020, now supports more than 40 healthcare facilities. In February 2025, it launched a book donation effort after an employee saw a social media post about underfunded libraries in Serbia. Within weeks, thousands of books had been collected and distributed across all 18 markets.
Employee participation is built into this structure as well. Staff identify needs in their regions, vet partner organizations, and often deliver aid themselves.
In 2024, employees logged 5,027 hours on community projects, compared to 3,084 hours in 2022. The company employs 39 people with disabilities, a figure that has grown modestly but consistently over three years.
Responsibility Embedded Into Business Operations
Meridianbet operates in a sector often scrutinized for social costs. The company has established internal standards that exceed local regulations, including mandatory responsible gambling training and customer-controlled betting limits.
It also participates in the UN Global Compact, aligning its programs with goals around education access, inequality reduction, and sustainable consumption.
The platform’s growth mirrors a broader shift in how corporations approach social responsibility. Traditional CSR often involves writing checks to established charities or hosting annual volunteer days. Meridian Donate embeds giving into the customer experience, creating a feedback loop where user engagement directly funds community projects. The model is scalable because it doesn’t require new infrastructure in each market — the technology travels, and local teams handle execution.
Scaling a Model Built on Simplicity
The company’s roadmap involves expanding health initiatives and environmental programs in 2025, with a focus on regions where it recently launched operations. It’s also exploring partnerships with larger NGOs to scale projects that have worked at the local level.
The breast cancer campaign continues through October and beyond. Appointments fill up as women call the clinic, no paperwork required. It’s a single program in one market, but it runs on the same infrastructure that moved aid to 212 organizations last year. That’s the model: build it once, deploy it everywhere, and let the numbers prove it works.
The post Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign appeared first on European Gaming Industry News.
Latest News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
Reading Time: 2 minutes
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
The post All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals appeared first on European Gaming Industry News.
Latest News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
Reading Time: < 1 minute
LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
Get ready for the next level — follow the action on our channels:
The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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