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PSG want to be the club of the new generation — and gaming has to be a part of it!
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esport-news.co.uk recently sat down with PSG’s brand and business development Nadia Benmokhtar. She spoke about how PSG’s investment into eSports has already seen massive engagement in Asia, how they plan to be a part of the new generation through eSports and how they can diversify their audience.
If you are to use any of the content below, please link to https://esports-news.co.uk/ or the following article, where you can find the full interview: https://esports-news.co.uk/2025/10/20/psg-esports-interview-why-football-clubs-invest
Highlights from the inteview:
- “At PSG, we want to be the club of the new generation — and when you say new generation, gaming has to be part of it.”(Nadia on why esports is central to PSG’s brand identity.)
- “When we entered esports, we didn’t just want to do FIFA. We wanted to be present in major games with big audiences.”(On PSG’s bold approach to expanding beyond traditional football titles.)
- “We partner with people who understand the scene — Vitality and Talon are not just teams, they’re real brands.”(On building authentic, long-term collaborations in esports.)
- “Esports allows us to diversify our audience, expand globally, and connect with communities that might not start as football fans but can still become PSG fans.”(On the club’s goal of global fan engagement through gaming.)
- “We started with esports for credibility, but now we’re exploring the entire gaming universe — from mobile titles to digital experiences like Roblox.”(On PSG’s next phase of gaming innovation.)
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PSG are using gaming to be a part of the new generation
“The goal with eSports is to grow the audience across different touchpoints, increase the brand exposure, and also diversify that audience because we want to target people that are not especially football fans at the beginning. But with esports, you can create a different kind of connection. We know that it’s a very engaged market. It’s also a way to target different territories. If you look at PSG, as an example, the French League is not very visible in Asia. So you can say that through esports, you will find a different way to connect with this type of audience. So it’s really part of the club strategy. So first, we are a multi-club sport. We have football, of course, men’s football, but we also have women’s football, handball, judo, and esports is really considered as a sports section in the club. But for sure, we aim to be at PSG, the club of the new generation. That’s our brand positioning. And when you say new generation, of course, gaming should be part of it.”
Brand recognition in Asia was key
“Asia has been one of the key territories for us since launch. We had an important partnership on the game Dota 2 with a Chinese company, LGD. So we had a very successful team with LGD, but at the end, Dota became a game very costly and to us it didn’t make sense to just spend millions in player salaries with no return on investment. With LGD, it was a new partner with a team that is already very big, and you just enter and do a big, big push. With Talon, the story was a bit different because we really grew together.”
PSG have already seen a great return on their eSports investments
“It depends on what kind of return you want. The initial objective was not pure revenue; it was more exposure. So if you look at brand exposure, fan engagement, brand coolness, yes, for sure, the return is there. If you look at the finance, not yet, but I think it will come. And it’s also a way to link it with the future strategy. So we really feel that we are now only at the beginning of the story when it comes to PSG and gaming. We entered through esports and I think that was great because that gives us also credibility now to speak about all the other verticals.”
PSG want fans of the club, not just their football teams
“If you can convert an esports fan into a football fan, a PSG fan, it’s cool. But I think what we want is to have a PSG fan. And if you are a fan of the club because you are a fan of our League of Legends team, that’s enough for me. I’m happy to have you in my base. And our whole job is to offer them what they want as an esports fan. That’s why we have a lot of work internally at the moment about the database, where the fans are, who they are, and what they are expecting from us. If you are a young League of Legends fan based in Hong Kong and you love PSG thanks to esports, and you are just expecting us to be able to sell you an esports jersey in Hong Kong, which is not the case now, we will try to develop this to be able to make you happy.”
The post PSG want to be the club of the new generation — and gaming has to be a part of it! appeared first on European Gaming Industry News.
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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