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Games Inc, the in-demand slot game studio that’s not afraid to do things a little differently, has named industry veteran Fiona Hickey as Managing Director.

Hickey brings more than 15 years of iGaming experience to the provider, having most recently spent six years at Push Gaming, where she helped to drive global growth.

This included being responsible for pursuing new market entries, scaling distribution and building fantastic commercial partnerships with operators worldwide.

She brings this experience to the Managing Director role at Games Inc, where she will be responsible for scaling the studio into a global power player.

Games Inc already has a strong technical foundation with its own remote game server and reputation for quality, as well as for bespoke game development for some of the largest operators in the industry.

It now plans to take these capabilities and experiences onto the international stage and to partner with more operators than ever before.

Over the next few months, Hickey will focus on three key areas – growing Games Inc’s distribution footprint, ramping up game output and strengthening its platform to ensure it can handle dozens of markets simultaneously.

Games Inc is laser-focused on delivering slot content at scale without compromising on quality, an approach that has seen its content land in the lobbies of tier one casino brands.

Fiona Hickey, Managing Director at Games Inc, said: “I am excited to be leading such a talented team at a really pivotal moment for Games Inc. 

“We’re not here to do ordinary; we’re here to deliver games that get noticed and partnerships that deliver results. 

“We partner with operators and aggregators to provide games that really stand out and, unlike some, we don’t just talk about flexibility and reliability, we actually live it. 

“We believe our partners come first and want to truly listen to what they want and need, not tell them what they want and need.

“This approach has seen Games Inc come a long way in a short space of time, but we are only just getting started with big things to come.” 

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games is live in land-based casinos for the very first time in the company’s storied 20-year history.

The launch of Play’n GO’s games into land-based casinos is the product of an in-depth partnership between the Swedish company and global gaming giant Genting.

BOOM Slots, a new cabinet developed exclusively for Genting properties sees an initial batch of 13 Play’n GO titles making their land-based debuts, including the world’s most played online slot games Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100 and Buildin’ Bucks.

Play’n GO’s games have been live in the land-based sector in the United Kingdom at Genting’s iconic Resorts World Casino in Birmingham for more than six months during trials.

Rollout now accelerates to Genting’s more than 30 casino properties across the UK, including London’s largest casino, Genting Stratford, with the full rollout, featuring an initial batch of 13 Play’n GO games, scheduled for completion in December.

Genting is one of the world’s largest land-based casino operators with its premium properties stretching from Las Vegas to Malaysia.

From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO, commented: “This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide.

“Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.

“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally.

“Genting have been a brilliant partner throughout this project and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it’s a success.”

Stuart Armstrong, Product Director at Genting added: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.

“Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life.

“We know from our trial period that Play’n GO’s well known online casino content is attractive to players in land-based spaces too and we can’t wait to roll this out to all of our UK properties soon.”

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