Reading Time: 2 minutes

ELA Games invites players to join its latest vibrant world of music, colour, and explosive rewards with Piñatas Festival! This exciting title brings lively celebrations to the reels, where every spin can turn into a full-blown fiesta.

An Explosion of Features

The Piñatas Festival features a multitude of elements, including both the base game and bonus rounds, in a 5×3 and 10-payline format. In the base game, the Collector Symbol gathers coin prizes and charges the piñatas until they burst with surprise features. Players can then unlock the Hold & Win Bonus Game to receive 3 respins (or 4 in the Extra Respin version).

Special colored coins trigger special effects in the piñatas:

• Grow Reels: Expand the grid from 5×3 to 5×5;
• Multipliers: Boost coin values for more exciting rewards;
• Extra Respin: Extend the bonus round for more chances to party!

Additionally, multiple features can trigger at once, filling the reels with celebrations and exciting wins.

A Creative Design Dance

The Piñatas Festival reflects ELA Games’ approach to game development, featuring high-energy gameplay, visually rich design, and interactive mechanics that players enjoy, thereby boosting operator engagement metrics. A bright street backdrop, cheerful music, and dynamic animations blend to create an ecstatic environment that’s as fun to watch as it is to play.

Marharyta Yerina, Managing Director at ELA Games, commented, “With Piñatas Festival, we wanted to capture the feeling of celebration in every spin. The game reflects our commitment to delivering both exciting experiences for players and high performance for operators. Its multiple features, theme, and design drive engagement across diverse markets. Piñatas Festival strengthens our growing portfolio of distinct and impactful games, giving partners more ways to attract players and maintain sustainable growth.”

Party Now!

The piñatas are ready to burst with prizes. Try Piñatas Festival today and join the fiesta!

The post The Party Begins: ELA Games Releases Piñatas Festival, a New High-Energy Game appeared first on European Gaming Industry News.

Reading Time: < 1 minute

Today, G2, one of the world’s leading entertainment and esports brands, announced it’ll be teaming up with Lufthansa, Germany’s flagship airline, ahead of the League of Legends World Championship 2025. 

As G2 prepares to represent Europe on the international stage, Lufthansa will serve as the official travel partner for the team, ensuring they travel in style and comfort to China, where this year’s championship will be held across Beijing, Shanghai, and Chengdu from October 14 to November 9, 2025.

This partnership underscores the increasing convergence of esports and global brands, as well as Lufthansa’s continued investment in esports and gaming. Stay tuned for more information on the partnership, including fan activations and experiences.

The post G2 Teams Up With Lufthansa For League of Legends World Championship 2025 appeared first on European Gaming Industry News.

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the leading operators of regulated sports betting and online gaming in Brazil and worldwide, is beginning a process of leadership transition. Fernando Vieira is leaving the executive presidency of the institution to pursue a new professional opportunity in another sector. The association has already started the process of selecting Fernando’s successor, and during this transition period, André Gelfi, current director, board member and one of the founders of the entity, will serve as interim president. During his tenure, Fernando was one of the most active voices in consolidating the regulated betting sector in Brazil, helping to shape the public debate, expanding the responsible gaming agenda and leading the fight against the illegal market, which still represents a large portion of activity in the country.

Genius Sports Limited has announced that it has acquired Sports Innovation Lab, the leader in sports fan data. The acquisition fast-tracks the expansion of Genius Sports’ media business, combining the most comprehensive official game data with the deepest fan intelligence available. Together, the two companies will deliver a 360° view of the modern fan journey, uniting on-field performance with off-field transactions, unlocking new value and innovation across the global sports ecosystem. This combination creates the most comprehensive fan database in sports and entertainment, tracking billions of annual transactions, including purchases, attendance and viewership. It enables brands and agencies to target fans with unmatched precision, directly connect campaigns to real behaviours and transactions, and deliver measurable ROI across every channel.

Partnerships

CT Gaming has announced another successful installation in the Latin American region, strengthening its footprint in one of the most dynamic gaming markets worldwide. In partnership with Group Caliente, CT Gaming has introduced the Diamond King 4 multigame on the cutting-edge NEXT cabinet at the operator’s venue in the region of Tijuana, Mexico. This installation brings a premium gaming experience, combining next-generation hardware with one of CT Gaming’s most celebrated multigames. This is not the first collaboration between CT Gaming and Group Caliente, as the two companies have built a strong and lasting partnership over the years. However, the new project represents an important step forward, further enhancing the gaming offerings available to players in the region.

BetMGM has announced a new content partnership making BetMGM the presenting sponsor of Playmaker HQ’s “Roommates Show” with Jalen Brunson and Josh Hart. Playmaker HQ, part of Better Collective’s global House of Brands, is also debuting “No Limit” under its dedicated casino content arm, All In – a new show featuring former NBA star Iman Shumpert. BetMGM will serve as the presenting sponsor. “Roommates Show” is a weekly video podcast hosted by Josh Hart and Jalen Brunson, two of the NBA’s top rising stars and backcourt dynamic duo of the New York Knicks. Joining Josh and Jalen is their best friend and college roommate, Matt Hillman, serving as the show’s third co-host. The latest season began September 6 with BetMGM as the presenting sponsor.

The post Gaming Americas Weekly Roundup – September 22-28 appeared first on European Gaming Industry News.