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Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’
Reading Time: 3 minutes
Clarion Gaming has long been at the forefront of championing innovation, becoming the first event organiser to leverage the strength of its brands to support start-ups in accelerating their growth and gaining market visibility. At the 2025 edition of Pitch iGB, affiliate management platform BetPass impressed the judging panel with its curated marketplace, designed to connect affiliate networks with high-value opportunities. Following the win, BetPass founder Lais Barroso reflects on the significance of receiving this recognition and shares his vision for the company’s future.
What are the benefits of winning Pitch iGB and how would you describe the feedback that you’ve received?
Winning gave us instant credibility with a global audience. It has opened doors to conversations with top-tier operators, investors, and potential partners that would have taken months – if not years – to secure. The feedback has been overwhelmingly positive. People have highlighted our clear value proposition, the scalability of our model, and the way we are solving real problems in the market.
Can you explain a little bit more about the BetPass proposition?
We are an affiliate management platform which has been designed to go far beyond traditional tracking. Most platforms stop at tracking; we manage the entire affiliate journey, from onboarding and compliance to performance growth and retention. USPs include a built-in marketplace that connects operators with vetted affiliates, reducing acquisition time and improving partner quality. Resources, analytics, and gamification features are designed to actively improve affiliate performance, it provides real-time insights that allow both operators and affiliates to make smarter, faster decisions driving ROI together with automated, ongoing checks which protect operators from low-quality traffic and regulatory risks.
Previous Pitch winners have highlighted how difficult it is to attract investment from financial institutions – is that your experience and how are you addressing it?
Yes, that’s been our experience as well. Traditional financial institutions often struggle to understand the iGaming sector’s dynamics, especially in emerging markets. We’ve addressed this by focusing on generating revenue through our own products and solutions—after all, they say the best money is the customer’s, and we’ve embraced that mindset from day one. Since our start in 2023, we’ve been a 100% bootstrapped company, proving that strong execution and customer focus can fuel sustainable growth without relying on external capital.
How will you use the prize money – has it been earmarked for a specific project?
Yes, it will be invested directly into our proprietary platform, enhancing features that improve affiliate performance tracking, campaign optimization, and the overall affiliate journey, as well as developing tools that help affiliates achieve better performance and results. This directly aligns with our mission of delivering smarter, more profitable acquisition for our partners.
At what stage did you think that you would win?
I think it was towards the end of the Q&A session. I walked out of the pitch feeling very confident — I felt I had delivered an excellent presentation, and all the questions made perfect sense, giving me the chance to share more details I didn’t have time to cover during the pitch. That showed me the judges had truly understood what we do, the value we deliver, and the potential of our business.
Did you get the opportunity to enjoy iGB L!VE 2025 and what were your impressions of the first edition to be held in London?
Absolutely. London brought a different energy: there were more international decision-makers, a wider mix of markets, and an overall sense of momentum for the industry. It felt like a perfect stage for our Pitch and for high-level networking. On top of that, I had the chance to join some amazing side events, like the pre-event day dedicated to startups with talks from major industry leaders, and the football tournament the day after the show, where I met incredible people, scored several goals, and helped my team reach the final! The only downside was tearing a shoulder ligament on the very last play of the tournament—but even so, the overall experience was incredibly positive!
What inspires you and where do you get your inspiration from?
I’m inspired by building things that matter—solutions that truly move the needle for our partners. I get my inspiration from market gaps: when I see inefficiencies or missed opportunities, I can’t help but think about how to turn them into growth. At BetPass, we’re driven by innovation—by building things in ways no one else is doing. And because our entire journey has been bootstrap, solving real customer problems has also become a core source of inspiration, as it’s been essential for our survival.
What’s next for BetPass – how do you intend to harness the momentum of winning Pitch iGB?
We’re leveraging the visibility to accelerate our roadmap, closing strategic deals, expanding into new markets, and strengthening our tech capabilities. The win is not the finish line; it’s a launchpad. Our next steps include consolidating our product in the Brazilian market and continuing to grow our market share, expanding into other countries, and eventually opening new verticals, so we can bring our technology to entirely new markets.
The post Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’ appeared first on European Gaming Industry News.

Latest News
GX users hit the jackpot. Get the new Bruce Lee Pack for HITMAN World of Assassination with an exclusive Opera GX offer
Reading Time: 2 minutes
Opera GX has teamed up with IO Interactive, to celebrate the release of the new HITMAN World of Assassination Elusive Target mission starring kung fu legend and martial arts icon Bruce Lee.
This partnership grants Opera GX users access to an exclusive discount on the new DLC, the Bruce Lee Pack, alongside a fully immersive browser mod that brings the game’s iconic character to their desktop.
The highlight of this collaboration is a limited time offer on the new HITMAN World of Assassination DLC, alongside a limited time franchise sale available for Opera GX users*. To access this deal and other Hitman discounts, players need only install the Opera GX browser, navigate to the start page or GX Corner, and click the banner with a unique link to the IO Interactive shop. This special offer is available exclusively for Opera GX users from September 25th until October 12th.
To make the deal even sweeter, Opera GX created an official HITMAN World of Assassination mod that transforms the browser with Hitman themed visuals and sounds. The mod includes an animated wallpaper, custom icons, a themed splash screen, and a complete UI overhaul.
“We knew we had to team up with IO Interactive. They don’t just build games, they build entire worlds you want to get lost in, and that’s our philosophy for the browser, too,” said Kamil Rzeźnik, Head of Partnerships at Opera GX. “Offering our users an exclusive discount on the new Hitman DLC is our way of giving back to the community. The mod is where it all comes together, it’s designed to keep you fully immersed in the world of Agent 47, whether you’re planning your next move in-game or just browsing.”
BRUCE LEE DLC EXCLUSIVE PROMO
- Hitman “Bruce Lee Pack” DLC: 10% off
BASE GAME:
- Hitman WOA Part 1: 80% off
- Hitman WOA: 60% off
- Hitman WOA Deluxe: 55% off
DLC:
- Hitman 3 – Seven Deadly Sins Collection: 30% off
- Hitman 3 – Deluxe Pack: 30% off
- Hitman 3 Access Pass: Hitman 2 Expansion: 30% off
- Hitman 3 – The Splitter Pack: 30% off
- Hitman 3 – The Drop Pack: 30% off
- Hitman 3 – The Undying Pack: 30% off
- Hitman 3 – Sarajevo Six Campaign Pack: 30% off
- Hitman 3 – Street Art Pack: 30% off
- Hitman 3 – Makeshift Pack 30% off
- Hitman 3 – Trinity Pack: 30% off
- Hitman 3 – The Banker Pack: 30% off
Download Opera GX by visiting opera.com/gx.
The post GX users hit the jackpot. Get the new Bruce Lee Pack for HITMAN World of Assassination with an exclusive Opera GX offer appeared first on European Gaming Industry News.
Latest News
Munich Hosts Red Bull League of Its Own, the Ultimate Showcase Featuring T1 and Europe’s Elite
Reading Time: 3 minutes
Red Bull League of Its Own returns for its third edition, bringing global League of Legends icons to Munich’s SAP Garden for an unmissable showmatch on November 29.
- Global giants T1 lead the team lineup, joined by fan-favourites G2 Esports, Karmine Corp, NNO Old and Los Ratones, who will compete against each other in the biggest off-season League of Legends event.
- League of Legends’ biggest streaming stars – Caedrel, Kameto, Noway4u and more – will co-stream the event live in multiple languages on Twitch and YouTube.
- Leading gaming monitor brand AGON by AOC returns as official Monitor Partner and MSI as official Gaming PC and Laptop Partner, delivering high-performance hardware for Red Bull League of Its Own, alongside Razer, supporting players with the ergonomic Iskur V2 gaming chair, and KFC, joining as partners for the first time.
- Tickets are available for purchase via win.gs/loio.
Red Bull League of Its Own, the iconic off-season League of Legends showcase, returns for its third edition with a brand-new destination – Munich, Germany. On November 29, the state-of-the-art SAP Garden will transform into the ultimate stage for the world’s biggest esports talent to face off in a series of unforgettable matchups. Fans can expect a diverse, action packed schedule, from dream clashes with T1 to unique and entertaining battles between Europe’s top teams, creating an unpredictable and entertaining showcase unlike anything in the regular season.
Following the success of the Berlin 2023 and Paris 2024 editions, Red Bull League of Its Own 2025 is set to push the boundaries of competitive entertainment. T1, South Korea’s legendary squad, returns as headliners alongside elite European rosters, G2 Esports, Karmine Corp, and NNO Old. They’ll be joined by the star-studded streamer lineup captained by one of League of Legends’ biggest streamers, Caedrel of Los Ratones.
Red Bull League of Its Own is known for throwing out the rulebook and delivering the matchups everybody wants to see – from high-stakes 5v5 clashes to experimental formats like 1v1s, 2v2s, mixed rosters, and the now-iconic Ultimate Fearless Draft, which bans picked champions for the rest of the games, shrinking the pool and forcing deeper, more creative strategies.
Fans attending in person at SAP Garden can look forward to immersive staging and Bavarian-flavoured experiences that reflect the event’s new home, and a custom-built mid-lane running through the crowd will place fans right in the thick of the action. Set in the heart of the Bavarian capital, the SAP Garden is located within the world-famous Munich Olympic Park – an iconic sporting location for a new era of esports spectacle. With 10,000 fans expected in the arena, Red Bull League of Its Own 2025 is shaping up to be one of the most electrifying esports events of the year. Tickets are available for purchase via win.gs/loio.
Red Bull League of Its Own will be livestreamed globally via Red Bull Gaming’s Twitch and YouTube channels, with official co-streams in multiple languages led by some of the biggest names in streaming – including Caedrel, Kameto, Noway4u, and over 30 more creators – bringing their huge global audiences along for the ride.
Returning as official Monitor Partner for 2025, AGON by AOC, will provide top-notch high performance gaming monitors for the ultimate gaming experience for contestants. Razer debuts as the official Chair Partner of Red Bull League of Its Own, supporting the competition with the Razer Iskur V2, an ergonomic gaming chair designed for comfort, durability, and focus during every match, laying the groundwork for high level play. MSI joins as the official gaming PC and Laptop partner, alongside KFC, joining as partner for the first time.
Watch Red Bull League of Its Own live on November 29 via Red Bull Gaming’s Twitch and YouTube channels.
For tickets and more information, visit: win.gs/loio.
The post Munich Hosts Red Bull League of Its Own, the Ultimate Showcase Featuring T1 and Europe’s Elite appeared first on European Gaming Industry News.
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Millioner by Affina Partners: A New Gateway to Luxurious iGaming
Reading Time: < 1 minute
Affina Partners is proud to announce the launch of Millioner, a premium new iGaming brand built around luxury, thrill, and elite rewards. Millioner is more than a gaming platform — it is a true gateway into a world of prestige and excitement.
Millioner offers a rich portfolio that delivers the best of iGaming, featuring timeless casino games and sports. Players can immerse themselves in roulette wheels that never stop spinning, glamorous live casino tables hosted by professional dealers, and jackpot halls where new prizes drop daily. For those seeking the thrill of competition beyond the casino, Millioner provides a wide range of sports, live betting, and virtual sports, delivering world-class action 24/7.
With more than 100 leading providers, Millioner opens the door to the industry’s most popular categories — from Game Shows and Bonus Buys to the Jackpot Gamehall and Lucky Jackpots. To make the experience even more rewarding, Millioner regularly delivers exclusive promotions, tournaments, and challenges.
These include generous welcome offers, cashback, and weekend specials, ensuring there are always new ways to play and win big.
“Millioner isn’t just another gaming platform — it’s an invitation into a world of wealth, thrill, and prestige,” commented Aleksandra Simeonova, Head of Affiliates at Affina Partners.
“Our goal was to create an experience that goes beyond casual gaming — one that immerses players in an atmosphere of luxury and abundance, where every moment feels like a step into a life of prosperity.”
Affina Partners is a leading name in the global iGaming industry, offering brands that combine innovation, entertainment, and exceptional player experiences. With a growing portfolio of successful platforms, the company continues to redefine the future of online gaming.
Wealth is calling! Experience the life you’ve always dreamt of with Millioner.
The post Millioner by Affina Partners: A New Gateway to Luxurious iGaming appeared first on European Gaming Industry News.
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