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Underdog and Sportradar Team Up to Enhance Player Protection and Support Responsible Gaming
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Underdog is first U.S.-based operator to leverage Bettor Sense, Sportradar’s Responsible Gaming Solution
Underdog, the fastest-growing sports company in the U.S., today announced an agreement with Sportradar Group AG (NASDAQ: SRAD), to incorporate Bettor Sense, Sportradar’s AI-powered responsible gaming solution to identify high-risk players. As the first U.S.-based operator to leverage Bettor Sense, Underdog is furthering its commitment to creating a responsible gaming environment for its customers.
This unique player protection and wellbeing program not only identifies individuals exhibiting problem gambling behavior through Bettor Sense’s AI-powered technology, but also offers access to care services from Birches Health, a national leader in evidence-based treatment to address gambling disorders. This results in a comprehensive approach to meet rising expectations related to end user protection.
Launched in July 2025, Bettor Sense is Sportradar’s advanced responsible gaming solution that enables operators to take a proactive approach to detecting early signs of gambling-related risk and facilitates personalized interventions to protect users. Grounded in behavioral research, it enables efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks, while also being fully compliant with regulatory standards.
Adam Warrington – Underdog VP of Responsible Gaming, said: “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types. The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, said: “We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”
The post Underdog and Sportradar Team Up to Enhance Player Protection and Support Responsible Gaming appeared first on European Gaming Industry News.

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Lottomart Roars with Exclusive UK Launch of Blueprint Gaming’s Big Cat Gold
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Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold.
Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.
Step Into the Wild
Big Cat Gold brings the majesty of lions, tigers, and leopards to life in a vibrant new adventure. Players can unleash a series of powerful bonus rounds where every spin has the potential to deliver instant rewards, wild additions, and jackpot-style prizes. With its striking visuals and high-energy gameplay, the slot captures the untamed excitement of the wild and Blueprint’s flair for unforgettable experiences.
Exclusive to Lottomart
This launch is only available in the UK at Lottomart, marking another major milestone in Lottomart’s direct partnership with Blueprint Gaming.
Alongside exclusive content like Big Cat Gold, the collaboration gives Lottomart access to Blueprint’s innovative promotional tools – including Freespins, Super Mode, Chained Bonusing, Big Win Board, and Rapid Fire Jackpots – enhancing both player rewards and campaign creativity.
Chris Ruddock, Commercial Director at Lottomart, commented: “Exclusives like Big Cat Gold show how serious we are about giving our players something fresh and unique.
“Blueprint has captured the thrill of the wild brilliantly, and we’re proud that Lottomart is the only place in the UK where players can experience it!”
Elliott Kyne, Account Manager at Blueprint, commented: “We’re proud to continue our fantastic relationship with Lottomart and deliver their first UK exclusive title with us.
“We’ve built strong momentum together this year, and Big Cat Gold is a great example of our commitment to delivering innovative, engaging content that stands out within the market.”
Big Cat Gold is now live only at Lottomart.
The post Lottomart Roars with Exclusive UK Launch of Blueprint Gaming’s Big Cat Gold appeared first on European Gaming Industry News.
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Just Slots Dives Deep with New Underwater Gangster Slot “Fish Mafia”
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Just Slots, the Malta-based iGaming software developer, is diving into new territory with its latest slot release, Fish Mafia, an immersive underwater crime adventure. With a network launch on 2 October 2025, Fish Mafia transports players beneath the waves to a city built by fish and sea creatures under mafia rule. The studio’s growing portfolio has tackled everything from mystical treasures to futuristic worlds, and Fish Mafia is another bold chapter in its creative lineup.
In Fish Mafia, players explore a vibrant undersea metropolis where fishy mobs run the show and set the stage for deals and betrayals, led by the game’s heroine, the charismatic ‘Gangstress’. This cunning fish mob boss dreams of stealing the city’s golden statuette, a hero’s cup symbolising power. Playful comic-book visuals merge with a noir-tinged storyline, making each spin feel like a scene from an animated crime thriller.
Gameplay in Fish Mafia will feel familiar to Just Slots fans, with beloved features returning. Expanding wilds can stretch across reels for bigger wins, and the Hotspin feature and Bonus Buy option let players hunt directly for bonus rounds. New for this title is the Twin Reels mechanic, where at the start of a spin, two or more adjacent reels may link together to display matching symbols, boosting the chances of massive combos. Free Spins give the Gangstress her chance to strike at that golden statuette, making the bonus rounds especially thrilling.
The design of Fish Mafia is inspired by classic mafia films, retro comic art and sci-fi sea adventures. Futuristic films like ‘The Fifth Element’ helped shape the game’s aesthetics and eclectic characters, blending a gritty noir atmosphere with cartoonish fun. Original animations and an immersive soundtrack complete the experience, drawing players deep into this oceanic crime world.
Commenting on the release, Christine Parkhill, Chief Commercial Officer at Just Slots, said: “With Fish Mafia we wanted to surprise our players with something truly different. The idea of an underwater gangster story feels fresh and fun, and we’ve wrapped it in the familiar features our fans love. Linking reels, expanding wilds and epic free spins all come together in a setting that’s equal parts humorous and thrilling. We can’t wait to see how everyone responds to this playful noir adventure under the sea.”
Fish Mafia will be available on Just Slots’ network of partner platforms. Following the initial Stake.com pre-launch on 25th September, the game goes live network-wide on 2 October on leading sites including Gamdom, CasinoFriday, CasinoDays, Biggg.com and more. Players can also try a free demo on Just Slots’ website. As with all Just Slots titles, post-launch support will include free spins, instant prize drops and tournaments to keep the excitement flowing.
To find out more information, please visit: https://www.just-slots.com/
The post Just Slots Dives Deep with New Underwater Gangster Slot “Fish Mafia” appeared first on European Gaming Industry News.
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Belatra on target with debut crash game: Goose Boom Bang
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Belatra, a leading developer of innovative online slots, has set its sights on the crash game market with the launch of its hit new game, Goose Boom Bang.
Following 30 successful years of creating outstanding slot and instant games, Belatra has turned its sights on the crash game market. Goose Boom Bang stars a fearless goose whose explosive personality takes the game to new heights. As soon as the goose takes off, the multiplier begins to climb – from 1.01x up to an incredible 1000x. The longer the goose travels, the higher the potential reward.
As the journey gathers pace, the risk increases and at any moment the goose can be stopped in his tracks by a cunning Hunter, the swift Hawk, or the sly Crocodile. The prize returns to zero as soon as the goose is stopped by one of these protagonists. Players must decide the opportune moment to call time on the goose flight, but choose when to shoot and claim the winnings.
If the shot hits the mark, the bet is multiplied by the current multiplier, and the Goose drops to the water. Game round history is displayed at the top of the screen: green indicates a win, red – shows a loss. The Goose’s flight path continues to be shown even after the round, revealing how far it could have flown and the maximum possible winning total.
Misha Voinich, Head of Business Development at Belatra, commented: “Belatra has fired the starting gun on its crash game entry, bringing its signature style of humor, dynamic gameplay, and unique atmosphere. Players have the power to choose when to stop the Goose and secure the maximum multiplier before the Hunter, Hawk, or Crocodile ends the round for them!”
The post Belatra on target with debut crash game: Goose Boom Bang appeared first on European Gaming Industry News.
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