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Ten years after its quiet debut as a casino listing site, SlotsUp has reintroduced itself with a complete rebuild. What started in 2015 as a basic catalogue of online casinos has evolved into a structured, data-driven product designed around user needs and practical tools that actually help make smarter choices.

For years, SlotsUp relied on the industry-standard model. That formula worked, until it didn’t. So in 2025, the team behind SlotsUp tore it all down.

“We spent years chasing SEO. At some point, it became clear that the balance was off — too much energy went into ranking, and not enough into what players truly needed. That had to change. We shifted toward building a product where clarity, trust, and the user’s perspective always come first,” said a team lead at SlotsUp.

Not Just a Redesign — A New Product

SlotsUp 2.0 introduces a new brand identity, an updated interface and a new core principle: act like a correspondent, not a catalogue. That shift is reflected in a complete rethink of how casinos are added, rated and shown to users. Entry is no longer automatic — each listing must pass through a rigorous system of over 100 internal rules governing data quality, compliance, layout and trustworthiness.

The platform now filters and presents only what matters. Each casino is reviewed through 12 custom-built metrics, including:

Safety Index: Built on 4 criteria, from licensing transparency to user complaint volume.

SlotsUp Rating: A detailed breakdown of license, bonuses, payments, support and responsible gambling tools

Casino Match: A personalised alignment tool based on the user’s region, currency and language.

Radar: A visual chart comparing a game’s win potential against industry averages.

And now there’s Multi Game Mode — a new way to test and compare slots side by side. Players can launch up to four games in demo mode simultaneously, making it easy to spot differences in features, pace and style. It’s a faster, smarter way to find the game that truly fits your preferences.

The result is a real product, not just a database — with tools that respond to where the player is, what they value, and how they play.

From a List to a Real Product

The company’s team of 28+ experts includes writers, developers, designers and gambling professionals. Every review is written or reviewed by individuals who are well-versed in the industry.

Now, every rating is based on a clear system. Information is sorted by what matters to players: safety, fairness, relevance and quality.

SlotsUp 2.0 is built to guide users, not push them. It focuses on clarity, responsibility and smarter choices — one player at a time.

The post SlotsUp 2.0 Launch: Transformed into a User-Centric Product appeared first on European Gaming Industry News.

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SlotMatrix, the world’s largest iGaming content aggregator, introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins. 

Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.

Each Sylvan coin collected adds 0.5x to the Jackpot prizes, creating a living, breathing prize pool that expands with every spin.

At the heart of Circle of Sylvan is the Jackpot Wheel, an awe-inspiring feature where every Sylvan coin that lands on the reels has the chance to summon the mystical wheel. Once summoned, the wheel awards one of five Jackpot prizes, boosting player suspense and bringing exciting rewards.

The excitement doesn’t stop there. The Free Spins multiplier grows each time players narrowly miss a Free Spins trigger by just one reel. With every two progressions, the multiplier climbs another level, reaching up to an astonishing 50x. Locking all positions on a reel further boost the multiplier during the Hold & Win Free Spins, turning near misses into thrilling opportunities.

All collected cash prizes during Hold & Win are multiplied by the current Free Spin multiplier.

Circle of Sylvan is exclusively available through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins and leaderboards, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

Bjorn Sjoberg, COO, SlotMatrix, said: “Players will love Circle of Sylvan. This was an ambitious fusion of progressive jackpots, innovative mechanics, and immersive storytelling.

“A perfect example of how SlotMatrix is redefining the slot experience, giving operators a truly standout title with incredible engagement potential.”

The post SlotMatrix grows Enchanted Jackpots with Circle of Sylvan launch appeared first on European Gaming Industry News.

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Vyking, the next-generation iGaming platform provider, has announced the appointment of João Soares as its new Chief Technology Officer (CTO).

João, a Portuguese native, is a highly accomplished engineering leader with more than a decade of senior experience in the iGaming sector, having held leadership roles at William Hill, BetVictor and White Hat Gaming. In a previous role, João served as Head of Engineering at White Hat Gaming, where he managed 120+ people and spearheaded the transformation of the company’s engineering function. He introduced scalable team structures, mentored managers and technical leads, and embedded Agile methodologies across the business. His leadership was pivotal in turning a flat engineering setup into a high-performing, resilient and delivery-focused organisation.

Prior to that, João spent over five years at BetVictor, where he held senior engineering roles and led the launch of eight native mobile apps across iOS and Android, supporting 60% of the company’s business in the UK, Germany and Asia. He also worked as Development Manager at William Hill, contributing to product and platform initiatives across multiple teams.

Beyond iGaming, João also gained senior leadership exposure in other technology sectors, including roles as Head of Engineering at Vision-Box and as Director of Engineering at Easyship, where he focused on digital transformation, QA implementation and leadership coaching.

João Soares, incoming CTO of Vyking, said: “I am thrilled to be joining Vyking at such an exciting time. The company’s platform vision, which combines flexibility, scalability and true product ownership for operators, is exactly the type of challenge I’m passionate about. My goal is to help accelerate innovation, build high-performing teams and ensure Vyking continues to set new standards for iGaming technology.”

Franz Gerhart, CEO of Vyking, said: “João brings the perfect blend of technical expertise, leadership capability, and proven industry experience. His track record of scaling engineering teams and driving transformation at leading operators will be invaluable as Vyking enters its next phase of growth. I also want to acknowledge Helmut Kleinhans, who has excelled in leading our technology function and is now stepping into a new senior role as Chief Software Architect. This transition reflects his passion for deep technology and innovation, enabling him to focus on advanced engineering across the wider business. Helmut’s impact has been pivotal in positioning Vyking for success, and we are thrilled he will continue to shape our technology future.”

The post Vyking Appoints João Soares as CTO appeared first on European Gaming Industry News.