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SBC Summit on Track to Welcome 30,000 Attendees to Lisbon

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SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality.

With attendees from over 130 countries, the summit will take on its most international scope to date, introducing stages on Global and Emerging Markets and regionally focused networking spaces to spotlight opportunities across Africa, Latin America, Asia, Europe, the Middle East, and North America.

Agenda highlights include keynotes with Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, plus the launch of Tech Academies with hands-on learning in AI, blockchain, gamification, and marketing.

The expo floor, conveniently split into themed zones to help delegates navigate the 700 exhibitors across 135,000 square metres, will also feature lounges, interactive showcases, plus nine Food Festival areas offering more than 40 options. Notable names exhibiting on the floor include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.

Adding to the excitement, the show floor will also feature celebrity appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and international footballers Cafu, Marco Materazzi, Claude Makélélé, and Marek Hamšík, among others.

Rasmus Sojmark, CEO and Founder of SBC, commented: “We are looking forward to SBC Summit returning to Lisbon next week. Last year was a huge success and taught us a lot, especially when it comes to what really connects with delegates.

“This year, we focused on the topics that matter most, from adding new stages covering global and emerging markets to dedicated academies on AI and marketing. And of course, some super star appearances to add that iconic SBC flair.”

On the educational front, the six-stage conference programme, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, 44% of whom are C-level executives. Affiliation and player protection will be discussed extensively, while the revamped technology stage will now include a focus on martech and payments, complementing the offerings at the Payment Expert Summit.

Adding to the event’s star-studded line-up will be the return of the Super Stage at the MEO Arena. The stage will host a series of inspirational talks from some of the biggest names in sport, including Oleksandr Usyk, Rubens Barrichello, and legendary footballers from the Legends Charity Game such as Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen and Petr Čech. 

Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a ‘Super CEO Panel‘ featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Fast Track).

In the evenings, the MEO Arena will be transformed into a stage of celebration, hosting two industry award ceremonies. On Wednesday, 17 September, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony dedicated to honouring the brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards. Hosted by renowned goalkeeper Peter Schmeichel, the evening will recognise the achievements of global operators and suppliers across payments, marketing, platform provision, and data.

The Affiliate Leaders Awards will also anchor the expanded Affiliate Leaders Summit, which this year runs across all three days and features a 40% larger show floor, bringing together the industry’s leading affiliates and operator affiliate programmes under one roof.

Closing the week, delegates will gather on Thursday evening for the INFINITY Lisbon Closing party, hosted at the MEO Arena. The finale will feature headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit concludes on a high note.

Ahead of the main event, SBC will host the Legends Charity Game on Monday, 15th September, where Portugal Legends will take on World Legends in a match aiming to raise more than €1 million for local and international charities.

Other standout features of SBC Summit include:

“SBC Summit 2025 wouldn’t be possible without the incredible support of the industry. To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.Sojmark added.

The post SBC Summit on Track to Welcome 30,000 Attendees to Lisbon appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

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Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.

This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.

Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.

But with each Scatter triggering a new layer of action, no two spins are ever the same.

Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.

For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.

From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.

All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.

“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.

“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”

The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.

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Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025

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Lisbon, Portugal, 16-18 of September

This September 16-18, SBC Summit in Lisbon will host the official presentation of Communications Hub (CommsHub). The new all-in-one communication management platform helps businesses integrate messaging services 75% faster while ensuring uninterrupted delivery through built-in backup and cascading traffic.

Developed by industry veterans and now operating as a standalone brand in the RedCore business group, Communications Hub is set to change the way high-volume messaging is managed – not only in iGaming and affiliate marketing, but also in fintech, e-commerce and beyond.

A New Era of Smart Messaging

Communications Hub centralizes SMS, flash calls and alpha name registration into one streamlined interface. The platform provides businesses with access to an up-to-date list of verified service providers, flexible routing options and advanced analytics – all designed to reduce costs, save time and increase reliability.

One of the platform’s key innovations is its built-in failover and cascading traffic system, ensuring that no message is lost due to a provider outage or technical disruption.

“We built a Communications Hub to take the uncertainty out of messaging,” said Viktoriia Yefimenko, CEO, Communications Hub. “Our mission is simple: make integration fast, delivery reliable and management effortless.”

75% Faster Integration

The launch announcement comes with a headline figure: Communications Hub reduces the time needed to integrate new providers by 75% – from the industry standard of 35-45 days to just 10 days.

For fast-moving industries, this speed means more than convenience; it can mean seizing market opportunities before competitors do.

Meet the Team at SBC Lisbon

Visitors to SBC Lisbon 2025 will have the opportunity to see Communications Hub at the stand #D181 in action, meet the team behind it and explore how the platform can streamline their communication strategy.

“SBC is the perfect stage for our launch,” added Viktoriia. “It’s where forward-thinking businesses come to explore new technology and we’re ready to show them what’s possible.”

Who Should Visit

Communications Hub is built for any type of messages – from marketing agencies and trading platforms to online retailers and affiliate networks.

The platform’s combination of speed, stability and smart routing makes it particularly valuable for companies where every second and every message matters.

Event Details:
SBC Summit Lisbon 2025
16-18 of September
Visit the Communications Hub at booth  #D181

For more information ahead of the event, visit the website.

The post Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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