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Rooter Launches ‘rStream’ to help Brands connect with Gen Z
Introduces In-Stream Ad Viewership Tracking Technology and AI-Led Media Creation & Distribution
India, 2nd September, 2025. Rooter, India’s largest game streaming and commerce platform, has launched rStream, a breakthrough native Adtech solution that helps brands drive stronger impact from their campaigns while enabling creators to monetize their content efficiently. Built around a non-intrusive, high-engagement format, rStream allows brands to seamlessly integrate into live game streams without interrupting the viewer experience. At the same time, it pushes the envelope on the industry’s campaign quality measurement practices, delivering actual, real-time, in-stream Ad views data.
rStream transforms how brands engage with live-streaming audiences through AI-powered, context-aware Ad creation. By tailoring messaging to game genre, stream context, creator voice, and viewer segments, brands can achieve higher relevance and CTR uplift by nearly 2X the industry average with this solution. In application, branded content gets smoothly baked into creator content in the form of pop-ups, audio-triggered ads, in-chat promotions, and more. With access to over 500 verified creators, rStream campaigns can reach up to 100 million users across Rooter and YouTube – setting the stage for effective outreach to the Gen Z community at scale.
Going beyond the standard industry practice of equating Stream views with embedded Ad views, this new solution delivers real-time, precise data on ‘actual ad watch behaviour’. Brand partners can access this granular tracking of in-stream ad views through an easily accessible live dashboard, which is additionally verified by a leading third-party research agency.
Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter said “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”
The post Rooter Launches ‘rStream’ to help Brands connect with Gen Z appeared first on European Gaming Industry News.

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MARCA Named Official Strategic Partner for Legends Charity Game 2025
Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.
Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.
The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.
The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.
Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.
“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”
As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.
The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.
“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.
About the Legends Charity Game
The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.
About MARCA
Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.
In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.
The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.
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Digitain Strengthens Romanian Market Presence Through KingCasino Partnership
Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.
Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.
KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.
Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.
Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”
Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”
With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.
The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.
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Mars Attracts hits Early Access on September 16
The upcoming park management sim Mars Attracts will hit early access on Steam on September 16, 2025.
The release date announcement came with a new teaser trailer which highlights some of the never-before seen maps, missions, buildings and characters that have been crammed into the Early Access build.
Following a highly successful visit to Gamescom as part of the Indie Arena Booth, developers Outlier are keen to open up their twisted management sim to a wider audience. Visitors to the Gamescom booth praised the game’s deep management mechanics, gruesome experiment system and dark sense of humor.
Fans of the game will also have a chance to pick up a very special Supporter’s Edition of the game which includes an hour long behind the scenes featurette, the game’s soundtrack, and an 56 page artbook packed full of never-before seen concept art, illustrations and character design. Supporters will also have access to a bonus human enclosure and special character – the Space Age!
Early Access for Mars Attracts is expected to last about nine months, with development following a player-guided approach. Fans can have their say on new features and tweaks to existing elements through the studio’s Discord. This input will play a major role in shaping the development roadmap, with the Outlier team keen to let the community have their say in shaping the game they want to play.
The post Mars Attracts hits Early Access on September 16 appeared first on European Gaming Industry News.
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