Introduces In-Stream Ad Viewership Tracking Technology and AI-Led Media Creation & Distribution

India, 2nd September, 2025. Rooter, India’s largest game streaming and commerce platform, has launched rStream, a breakthrough native Adtech solution that helps brands drive stronger impact from their campaigns while enabling creators to monetize their content efficiently. Built around a non-intrusive, high-engagement format, rStream allows brands to seamlessly integrate into live game streams without interrupting the viewer experience. At the same time, it pushes the envelope on the industry’s campaign quality measurement practices, delivering actual, real-time, in-stream Ad views data.

rStream transforms how brands engage with live-streaming audiences through AI-powered, context-aware Ad creation. By tailoring messaging to game genre, stream context, creator voice, and viewer segments, brands can achieve higher relevance and CTR uplift by nearly 2X the industry average with this solution. In application, branded content gets smoothly baked into creator content in the form of pop-ups, audio-triggered ads, in-chat promotions, and more. With access to over 500 verified creators, rStream campaigns can reach up to 100 million users across Rooter and YouTube – setting the stage for effective outreach to the Gen Z community at scale. 

Going beyond the standard industry practice of equating Stream views with embedded Ad views, this new solution delivers real-time, precise data on ‘actual ad watch behaviour’. Brand partners can access this granular tracking of in-stream ad views through an easily accessible live dashboard, which is additionally verified by a leading third-party research agency.

Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter said “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.” 

In its latest release, Tao Tree Coins, Tom Horn Gaming is inviting players to step into the glow of silken lanterns and embrace the promise of fortune in a game showered in golden coins.

Tao Tree Coins blends the timeless charm of Asian-themed slots with a modern, on-trend Hold & Win mechanic, offering dynamic gameplay designed to engage both traditional slot fans and thrill-seekers alike.

The game is played on a 3×3 grid and features a popular coin mechanic, Hold & Win, and a Bonus Buy option.
The base game keeps players on their toes with the grab feature, a rewarding mechanic that instantly sweeps up fortune at random.

At the heart of Tao Tree Coins is the Hold & Win bonus game, triggered by any three coin symbols landing in unison on the reels. The bonus game ramps up excitement with its high win potential, thanks to collector symbols, multipliers and jackpots. The bonus game starts with 3 respins, which reset with every new symbol. Coin collectors gather all visible coin values, and multipliers boost wins by up to x5. Cash coins can deliver 1x to 50x the bet, while jackpot coins unlock Mini, Minor, Major, or Grand Jackpot.

For those eager to cut straight to the action, the Bonus Buy option allows direct entry into the Hold & Win bonus round for 450x the total bet.

“With Tao Tree Coins, we wanted to strike a balance between familiarity and freshness,” said Ondrej Lapides, CEO at Tom Horn Gaming. “Coin mechanic continues to resonate strongly with players, and by adding layers like collectors, multipliers, jackpots, and the grab feature, we’ve created a game that’s not only rewarding but also emotionally engaging. It’s a strong addition to our portfolio and a title we believe will perform exceptionally in our key markets.”

Designed with high volatility and fast-paced spin cycles, Tao Tree Coins delivers powerful gameplay experiences that combine an uplifting soundscape with proven features. The game is set to drive long-term engagement and retention while reinforcing Tom Horn Gaming’s position as a key innovator in slot development.