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Ad & Media Agencies Under ED Scanner Over Surrogate Marketing of Gambling Sites
The Directorate of Enforcement (ED) in India has widened its crackdown on Cyprus-based illegal online betting platform Parimatch, placing advertising and media agencies under the scanner for allegedly aiding the company’s surrogate promotions in India.
In extensive search operations on August 12 across Mumbai, Delhi, Noida, Jaipur, Surat, Madurai, Kanpur and Hyderabad, the ED froze funds worth nearly ₹110 crore parked in mule bank accounts suspected of being used for money laundering and layering transactions. Officials also seized digital devices, documents, and more than 1200 credit cards used in the racket.
The investigation revealed that Parimatch routed user funds through a complex network of mule accounts, hawala channels and crypto wallets. In some cases, funds were withdrawn in cash in Tamil Nadu and converted into USDT cryptocurrency through UK-based wallets controlled by Parimatch agents. Other methods involved the use of domestic money transfer agents and rejected payment aggregators who provided backdoor API access for fund collections disguised as e-commerce payments and refunds.
However, investigators said the platform’s aggressive rise in India was fueled not just by these financial networks but also by heavy marketing and surrogate advertising. Despite being an illegal offshore betting operator, Parimatch gained visibility through sponsorship of sports tournaments, celebrity endorsements and brand extensions under “Parimatch Sports” and “Parimatch News.”
Payments to Indian advertising and media agencies handling these promotional activities were allegedly routed via foreign inward remittances, raising questions about the role of advertising companies in enabling the brand’s presence in the country. Officials hinted that several agencies may now face questioning over their involvement in running surrogate ads designed to bypass gambling restrictions.
Roland Landers, CEO of All India Gaming Federation, said: “ED’s action to freeze funds linked to surrogate offshore gambling entities such as Parimatch Sports and Parimatch News is a much-needed step to curb the growing menace of illegal offshore gambling operations that continue to exploit India’s growing gaming user base. Curbing the financial networks of such offshore is very important. We are hopeful that the persistent threat of surrogate advertising of such platforms, often disguised as sports or news content that misleads Indian gamers and normalises illegal gambling will also be stopped by media platforms.”
Landers said: “There is now an urgent need for a central regulatory framework that will bring in uniformity across states, ensure clarity, stability, and a level playing field for compliant indian skill-based operators who adhere to laws and contribute meaningfully to the economy. This will not only help in effectively curbing illegal offshore gambling but also unlock the true growth potential of India’s legitimate, skill-based online gaming industry.”
A research by Skill Online Games Institute states that almost 83% on the spends of the 500 million strong Indian gaming players community is going to offshore gaming platforms. Today only USD 3.2 billion (17%) is coming to Indian gaming platforms.
Amrit Kiran Singh, the founder president of Skill Online Games Institute, said: “We have raised the issue with PMO, MHA FIU besides MIB & MEITY. The government has been discussing this with us but more concrete action needs to be taken to really address this significant issue. While investigations on celebrities and advertising agencies who help promote the illegal platforms will help slow down the promotion of these platforms, the size of the business should indicate that the horse has, already bolted -that this illegal business is already well established and thriving.”
The post Ad & Media Agencies Under ED Scanner Over Surrogate Marketing of Gambling Sites appeared first on European Gaming Industry News.

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Sportradar introduces next gen Bundesliga products
Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.
Sportradar’s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar’s proprietary technology, a suite of engaging products has been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar’s global client base. These include:
Live Player Markets: Leveraging Bundesliga tracking data and Sportradar’s advanced AI capabilities in real-time will create approximately 240 additional opportunities to bet per match.
4Sight Streaming: Award-winning, next generation streaming technology allows betting operators to incorporate AI-driven animated overlays and actionable insights into a live stream, enriching the Bundesliga viewing experience by increasing understanding of live match action.
Enhanced Live Match Tracker: Powered by tracking data and computer vision which keeps fans engaged and provides in-play betting opportunities directly within the betting app.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar.
“Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”
With coverage of more than 150,000 matches annually across 900+ football leagues, as industry leaders Sportradar offers the industry’s deepest and most comprehensive football portfolio.
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” said Peer Naubert, Chief Executive Officer of Bundesliga International.
“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
The post Sportradar introduces next gen Bundesliga products appeared first on European Gaming Industry News.
Latest News
Vixio Announces the Finalists for the 2025 Global Regulatory Awards
Vixio, a leading provider of regulatory intelligence solutions, has unveiled its 2025 Global Regulatory Awards (GRAs) shortlist.
Now in their ninth year, the GRAs continue to recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry that have excelled in compliance, corporate social responsibility, and safer gambling. This year’s awards shortlist features 21 award categories, over 190 finalists and more than 100 unique organisations represented. “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field,” stated Mike Woolfrey, CEO of Vixio. Woolfrey added: “Our thanks go to the judging panel for their diligent and independent evaluation, which ensures the integrity of these awards. We look forward to celebrating with so many of you in November.”
The 2025 GRA presentation will take place on November 19, 2025, at the Grand Connaught Rooms in London. Due to the event’s popularity, the remaining tables will sell out fast. Vixio strongly advises booking now to ensure you don’t miss out. You can now secure your table online in minutes using Vixio’s quick and easy booking portal. Additional information on table bookings can be found here.
The GRAs 2025 shortlist is as follows:
AML or MLR Professional of the Year | |
1 | Carlos Suárez, Catena Media |
2 | Cecile O’Connell, LeoVegas |
3 | Dave Foppert, DraftKings |
4 | Eleni Panagiotopoulou, SOFTSWISS |
5 | Georgi Iliev, Delasport |
8 | Kate Faulkner, BoyleSports |
Award for Commitment to Compliance by a Supplier | |
1 | BETBY |
2 | Digitain |
3 | Docaposte |
4 | GBG |
5 | GeoComply |
6 | GeoLocs by mkodo |
7 | Kambi |
8 | OpenBet |
9 | Play’n GO |
10 | Pragmatic Solutions |
11 | Soft2Bet |
12 | Wazdan |
Award for Commitment to Compliance by an Operator Sponsored by: Gaming Associates | |
1 | Betinia |
2 | CampoBet |
3 | DraftKings |
4 | Genting Casinos |
5 | LeoVegas |
6 | Tipico Games |
Chief Compliance Officer of the Year Sponsored by: eCOGRA |
|
1 | Abby Cosgrave, LeoVegas |
2 | Anton Sikström, Catena Media |
3 | Corinne Valletta, Betsson Group |
4 | Ed Bedrosian, Xpoint |
5 | Filippo Ferri, Delasport |
6 | Jennifer Aguiar, DraftKings |
7 | Lloyd Lemmon, Pragmatic Solutions |
8 | Ray Dunkle, Virginia Lottery |
9 | Sara Cass, IFX Payments |
10 | Sophie Bowler, Zodia Custody |
11 | Steve Richardson, Scientific Games |
12 | Tommaso Di Chio, Bragg Gaming |
Compliance Innovator of the Year | |
1 | BetComply |
2 | BizAcuity Solutions |
3 | GeoComply |
4 | Mindway AI |
5 | OneComply |
6 | OpenBet |
7 | Rightlander |
8 | Sharp Vision |
9 | Soft2Bet |
10 | Xpoint |
Compliance Professional of the Year | |
1 | Andrew Poole, Light & Wonder |
2 | Ardie Manuel, Virginia Lottery |
3 | Arshak Muradyan, Digitain |
4 | Bill Curtis, DraftKings |
5 | Christopher Lottering, Pragmatic Solutions |
6 | Denzil Mason, Genting Casinos |
7 | Jeremie Kanter, Continent 8 |
8 | Jessica Feil, OpenBet |
9 | Juan Jose Daruich, Daruich |
10 | Martin Crowe, NexaCompliance |
11 | Ryan Farrah, LeoVegas |
12 | Tatevik Grigoryan, BetConstruct |
Compliance Rising Star Special Award | |
1 | Attila Hunter, Betika |
2 | Birgit Strauszberger, Greentube |
3 | Jasmine Yasin, Delasport |
4 | Kate Faulkner, BoyleSports |
5 | Kevin Kostreci, GLI |
6 | Kizzie Fenner, Evoke |
7 | Maša Tičar, Pragmatic Solutions |
8 | Medisha Moodley, Games Global |
9 | Robert Lo Giudice, BetMGM |
10 | Shacke Manukyan, BetConstruct |
11 | Sheena Patel, DraftKings |
12 | Vanessa Hurt, Paysafe |
Compliance Team of the Year
Sponsored by: Docaposte |
|
1 | AGS |
2 | BetConstruct |
3 | Bragg Gaming |
4 | Continent 8 |
5 | Delasport |
6 | Digitain |
7 | DraftKings |
8 | OpenBet |
9 | Playtech |
10 | San Manuel Tribal Gaming Commission |
11 | Scientific Games |
12 | Wazdan |
Head of Regulatory Affairs or Government Relations of the Year | |
1 | Carl Brincat, LeoVegas |
2 | Devon Dalbock, GLI |
3 | Emeline d’Ollone, Catena Media |
4 | Emőke Péter, Worldline |
5 | Filippo Ferri, Delasport |
6 | Hartwig Gerhartinger, Paysafe |
7 | Michael Karloutsos, Hard Rock International |
8 | Travis Foley, BMM Innovation Group |
Legal Team of the Year | |
1 | Alea |
2 | Altenar |
3 | Betika |
4 | Betsson Group |
5 | Bragg Gaming |
6 | Catena Media |
7 | Kambi |
8 | LeoVegas |
9 | Light & Wonder |
10 | OKTO |
11 | Paysafe |
12 | Virginia Lottery |
Marketing Compliance Team of the Year
Sponsored by: White Bullet |
|
1 | BetMGM |
2 | Better Collective |
3 | Catena Media |
4 | Gentoo Media |
5 | LeoVegas |
Outstanding Contribution to Safer Gambling | |
1 | AiR HUB – UNLV International Gaming Institute |
2 | Betting and Gaming Council |
3 | Casino Guru |
4 | EPIC Global Solutions |
5 | Flutter Entertainment |
6 | GamProtect |
7 | Genting Casinos |
The post Vixio Announces the Finalists for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
EGT is proud to announce that its market-leading products have made their debut in Argentina, now being available to visitors of the prominent Bingo King Casino in San Fernando.
Guests of the gaming establishment can try their luck with the company’s absolute bestseller – the Bell Link jackpot, which is widely popular among players around the world thanks to its 4 levels, offering endless winning opportunities and a lot of entertainment.
It is housed in the slot cabinets from the General Series: the G 50 J2 ST and G 32-32 VIP. Standing out with their attractive design, numerous ergonomic features, and exceptional comfort, these two models have consistently demonstrated excellent performance in various gaming halls and have everything needed to become favorites of Bingo King Casino’s visitors as well.
The operator expressed satisfaction with the collaboration, stating that the Bulgarian manufacturer’s gaming equipment immediately caught customers’ attention and generated interest beyond initial expectations.
Christian Graffigna, Director of EGT Argentina, also assessed the partnership positively. He commented: “I am very happy that we have started working with Bingo King Casino, which has established itself as a preferred destination for fans of high-quality slot entertainment. I am confident that our products will contribute to the casino floor becoming even more popular, attracting many new customers while diversifying the loyal customers’ choices and further improving their experience. This cooperation will serve as an excellent reference for us. It will also pave the way to engage with more key players in the increasingly intensively developing Argentine market, which requires increasingly innovative gaming solutions like those of EGT. Therefore, I believe that this is just the beginning of a series of installations that will quickly position our company among the local industry leaders.”
The post EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina appeared first on European Gaming Industry News.
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