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LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN
- The agreement will see the LiveScore Bet brand take billing as the Official Sleeve Partner and an Official Sports Betting Partner of Sunderland AFC
- The significant new relationship will also see the LiveScore brand become the exclusive Official Training Wear Partner and Official Scores Partner of Sunderland AFC
LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and exclusive first-team shirt sleeve, training wear and warm-up kit branding amongst several categories for the 2025-26 season.
The agreement will see the LiveScore Bet brand displayed on first-team shirts as the Official Sleeve Partner, whilst the LiveScore brand – Europe’s leading real-time live scores app – will feature on training and warm-up kit as the exclusive Official Training Wear Partner. LiveScore is also the Official Scores Partner of the Club.
With the North-East giants returning to the Premier League after nearly a decade, the partnership kicks off at a hugely exciting moment in Sunderland AFC’s history. The LiveScore Bet logo will first appear on the sleeves of the iconic red and white stripes as Sunderland AFC hosts West Ham United at the Stadium of Light on Saturday, 16th August.
Accessing a range of inventory, including tickets, player appearances, LED visibility, social content and more, the partnership will see the LiveScore Bet and LiveScore brands offer a range of exclusive fan experiences throughout the season, rewarding supporters for their passion and support for the Black Cats.
Dominic Vye, Marketing Director at LiveScore and LiveScore Bet, said; “We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community.
As brands, LiveScore Bet and LiveScore are all about fuelling fans’ passion for sport. We can’t wait to unveil a series of initiatives which will bring this to life for Sunderland fans at home and around the world.”
Ashley Peden, Chief Commercial Officer at Sunderland AFC, added: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League. Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus. The strength of the LiveScore brand and the fact that fans are central to everything LiveScore Group stands for made this relationship an incredibly exciting proposition. With prominence across our first-team sleeves, training wear, and warm-up kit, we are excited about working closely with the brand to create even more engaging experiences for our fans.”
The post LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN appeared first on European Gaming Industry News.

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Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
International guests arriving at South Korea’s largest foreigner-only casino, INSPIRE Entertainment Resort, now enjoy a significantly faster and more seamless check-in experience. Customer onboarding times have noticeably improved following the integration of Regula’s advanced identity verification technology. Regula Document Reader SDK, the most comprehensive ID verification solution in the world, integrates with the resort’s anti-money laundering (AML) procedures, boosting operational efficiency and compliance.
Seeking to enhance operational efficiency and meet evolving AML requirements, INSPIRE Entertainment Resort sought a faster and more accurate solution. The resort, which features a high-volume casino catering exclusively to foreign guests, needed a system capable of recognizing passports from around the globe with minimal friction.
Following vendor evaluations, INSPIRE selected Regula Document Reader SDK for its superior document reading speed, intuitive interface, and unmatched global ID coverage. Regula’s solution is powered by the company’s proprietary ID template database—the world’s largest—covering 15,000+ document templates across 254 countries and territories.
Deployed across six entrance stations, Regula Document Reader SDK enables real-time extraction and validation of critical ID data, such as name, date of birth, nationality, and passport number. This data is then passed directly to INSPIRE’s AML system, which in turn performs automated screening against external compliance and watchlist databases.
Since deploying Regula Document Reader SDK, INSPIRE Entertainment Resort casino has experienced:
- Faster document processing and guest entry.
- Significant reduction in manual rescans and staff workload.
- Consistently smooth onboarding, even during peak entry hours.
“As the team responsible for passport scanning at the casino, we’re very satisfied with the improvements Regula has brought. The speed of document processing has noticeably increased, and guest entry has become much smoother. It’s a reliable solution that has elevated the efficiency of our daily operations,” says Dr. Ilnam Lee, IT Director at INSPIRE Entertainment Resort.
“In industries like hospitality, every second counts. We’re happy to support INSPIRE Entertainment Resort in creating a faster and more secure guest onboarding experience while meeting strict AML requirements. Our focus is to make accurate identity verification seamless, even in complex international scenarios, and this project is a great example of that in action,” says Ihar Kliashchou, Chief Technology Officer at Regula.
The post Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology appeared first on European Gaming Industry News.
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Make-A-Wish® International Launches Infinite Wishes Initiative to Inspire Hope Through the Power of Gaming
Make-A-Wish® International, the world’s leading wish-granting organization, has announced the launch of its Infinite Wishes Initiative, a global programme aimed at uniting the video games industry to help grant life-changing wishes for children living with critical illnesses.
Launched in response to a dramatic rise in gaming-related wishes – ranging from building custom PCs to meeting developers or creating custom skins – Infinite Wishes provides a flexible, inclusive framework for the industry to make a meaningful impact, no matter an organization’s size or budget. With tiered partnership levels and non-financial participation options, companies can get involved in ways that align with their goals and resources.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented:
“Infinite Wishes is about creating pathways for the games industry to do great things, whether that’s funding wishes, hosting a livestream, or simply sparking a new idea for impact. We know how passionate and talented this community is. This initiative is about giving teams a purpose-driven outlet to rally around – one that lifts spirits, sparks creativity, and changes lives.”
To help shape and guide the programme, Make-A-Wish International has assembled a Games Industry Advisory Committee made up of leaders and experts across the sector. Going into its second year, the committee includes representatives from Square Enix, Bethesda, Bandai Namco Entertainment, Raccoon Logic, 2K, Deviant Legal, Modoyo, Stream for a Cause, and Dames4Games.
Wouter Van Vugt, EMEA Communications & Community Engagement Senior Director at Bandai Namco Entertainment Europe and Chair of the Make-A-Wish Games Industry Advisory Committee, added:
“There’s never been a better time for the games industry to show its heart. Through Infinite Wishes, our industry has the opportunity to channel our collective goodwill and reach into something that delivers lasting, real-world impact for children who need it most. The opportunity to help fulfil a child’s wish is one of the most powerful things we can offer.”
Since 1980, Make-A-Wish has granted over 615,000 wishes globally. In 2024 alone, the international network granted more than 16,000 wishes, with gaming playing a growing role in the wish journey of many children. The Infinite Wishes initiative reflects Make-A-Wish International’s commitment to expanding its impact through new and innovative partnerships with the gaming community.
Inaugural members of the Infinite Wishes Initiative include Raptor PR and PlaySafe ID.
The post Make-A-Wish® International Launches Infinite Wishes Initiative to Inspire Hope Through the Power of Gaming appeared first on European Gaming Industry News.
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AI-powered iGaming customer service firm Tugi Tark signs strategic partnership agreement with WebPrefer
The partnership will deliver smarter support for iGaming operators, including multilingual support, regulatory compliance, and elevated player experiences
Tugi Tark today announces a strategic partnership with WebPrefer, the Swedish software company behind the Wepam iGaming platform. The collaboration brings Tugi Tark’s AI-powered support software into WebPrefer’s core technology, offering iGaming operators a fully integrated solution for modern customer service.
As the iGaming industry faces increasing demand for multilingual support, regulatory compliance, and elevated player experiences, the integration of Tugi Tark’s AI-powered customer service software directly into the Wepam Player Account Management (PAM) system offers operators an innovative edge. This solution enables faster, smarter, and more scalable player support across markets.
WebPrefer’s Wepam platform is built with adaptability in mind, supporting multi-brand operations, CRM, rewards, responsible gaming, and real-time monitoring. By integrating Tugi Tark’s customer support software directly into its PAM system, WebPrefer delivers a plug-and-play solution for iGaming operators.
Harpo Lilja, CEO of Tugi Tark, said: “We are thrilled to partner with WebPrefer to bring smarter support to the iGaming world.This collaboration underscores our shared commitment to help operators create deeper connections with their players through AI-enhanced support.”
Mikael Lindberg Castell, Founder & CEO of WebPrefer, said: “Implementing Tugi Tark’s AI Agent support tool into our own PAM solution was a no-brainer for us. Assisting end users is fundamental to any business, and together with Tugi Tark we can now present a complete solution for iGaming operators. This partnership is one more way we’re making player care faster, smarter, and at scale.”
This partnership marks a significant milestone in both companies’ missions to modernize iGaming support and operational strategy. The integrated system is customizable, fast to deploy, and designed with regulatory frameworks in mind, ideal for operators scaling across brands, geographies, and languages.
The post AI-powered iGaming customer service firm Tugi Tark signs strategic partnership agreement with WebPrefer appeared first on European Gaming Industry News.
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