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Amazon Brings Next-Level Tech to Esports World Cup
Passionate gamers and tech savvy youth can enjoy exclusive deals, AI-powered entertainment, and cutting-edge viewing experiences through the newly launched EWC livestream, “Hero’s Corner” in KSA and UAE
Esports fans can enjoy signature experiences that reimagine how they engage with the tournaments on-ground and online
The Esports World Cup Foundation (EWCF) announced today a collaboration with Amazon and Amazon Web Services (AWS) to bring the Esports World Cup in Riyadh action closer than ever before to millions of fans worldwide by leveraging advanced technologies to create immersive and interactive experiences.
The collaboration combines Amazon’s retail expertise and Amazon Web Services (AWS) cloud technology to create a seamless connection between shopping, entertainment and competitive gaming throughout EWC tournaments, running until August 24 in Riyadh. Amazon will transform how youth engage with their favorite esports content by providing a one-stop experience to shop, stream, and be entertained on Amazon.sa and Amazon.ae.
As the Exclusive Cloud Partner of the Esports World Cup, AWS will power next generation viewing experience through advanced cloud technology and machine learning capabilities. AWS will deliver AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation tailored to fans’ favorite moments, and interactive dashboards for real-time statistics.
“Technology is central to how we grow the Esports World Cup, both in terms of scale and its impact,” said Francois Desir, Senior Manager, Sponsorships at the Esports World Cup Foundation. “With AWS, we’re combining world-class compute and analytics services with creative storytelling and real-time engagement. It’s a partnership that bridges performance and play, creating unforgettable moments for fans, whether they’re stepping into the Amazon Arena in Riyadh or following the action at home.”
As the Global E-Commerce Partner of EWC, Amazon looks to recognize Esports fans and players with the launch of “Hero’s Corner”, a first-of-its-kind online destination that brings together AI powered immersive entertainment, exclusive shopping deals, and live tournament streams in one place in KSA and UAE. The digital experience will also be amplified through on-ground activations at Riyadh Boulevard.
At the heart of this collaboration are four signature experiences that reimagine how fans engage with the tournament:
- Hero’s Gate: A first-of-its-kind activation available to visitors at Riyadh Boulevard and online in KSA and UAE On-site visitors will step into an immersive fantasy world, enjoying interactive experiences and photo opportunities. Each participant will receive a personalized cinematic trailer starring their personalized hero. Fans across the region can access the digital version online, creating their own avatar as they embark on a quest to Hero’s Gate.
- Amazon Esports Arena: A premier gaming venue at Riyadh Boulevard where thousands of fans will witness the world’s top pros compete in live game finals. Visitors will experience the electrifying atmosphere as 2,000 elite players and 200 clubs from over 100 countries battle for glory across 25 tournaments and a record-breaking $70+ million prize pool. Each tournament promises unforgettable moments of competitive gaming at the highest level. Follow @AmazonKSA social channels for your exclusive chance to win tickets to these high-demand matches every week!
- Amazon Post-Match Interviews, presented by AWS: A unique interview series that brings audiences closer to the tournament’s most intense moments. Viewers will experience real-time analysis and statistics from experienced gamers, while pro players share their post-match reactions. Each segment captures the raw emotion and strategic thinking behind the matches, exclusively available through tournament broadcasts.
- Exclusive Deals and Discounts: A dedicated shopping experience is available to youth and gamers in both in KSA and UAE that brings together the best deals in one place. Visitors will discover premium gaming gear, best-in-class electronics, snacks, fashion, and lifestyle products through the curated Hero’s Corner. Fans can click through to the ‘EWC Hub’ to stream the EWC tournament action live while shopping for pro gaming gear. Amazon.sa customers can enjoy 20% off up to SAR 100 on selected products when using Mastercard credit or prepaid cards with code MC100 at checkout, T&Cs apply.
- Prime Video Entertainment: An exclusive content offering available on Prime Video that takes viewers behind the scenes of competitive gaming. Viewers will experience the world of professional esports through “EWC Level Up,” a captivating docuseries directed by renowned filmmaker R.J. Cutler. The series reveals intimate stories of the biggest esports stars and the high-stakes world of competitive gaming, with all episodes now streaming on Prime Video.
“With over 23.5 million gamers and a gaming market valued at $2.3 billion, Saudi Arabia stands as one of the world’s fastest-growing gaming markets,” said Fahad Bahdailah, Head of Communications, Amazon Saudi Arabia. “We’re excited to be part of Saudi’s growing gaming ecosystem, offering our Amazon.sa community enhanced localized experiences that bring fans closer to the action than ever before, while giving youth something special to look forward to this summer.”
From July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and Esports communities in Riyadh for a global celebration of gaming and Esports culture. With Esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game. To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post Amazon Brings Next-Level Tech to Esports World Cup appeared first on European Gaming Industry News.

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Boomerang Partners launches Golden Boomerang League, a new seasonal tournament for affiliate teams
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, announces the launch of a new seasonal league for affiliate teams from around the world, the Golden Boomerang League. Set to kick off in September 2025, this unique event offers an unparalleled platform for both current and new Boomerang’s affiliate partners to showcase their expertise and rise to the top.
What is the Golden Boomerang League
The Golden Boomerang League is a unique seasonal tournament, open to all registered Boomerang’s affiliate partners, regardless of experience. Participants will be assigned special tasks and will have the opportunity to increase their traffic, revenue, and expertise through tournament support and increased visibility. Successful completion of tasks will bring affiliates closer to the prizes, the main of which will be automatic access to the third season of the Golden Boomerang Awards (GBA) in 2026. The Golden Boomerang League, therefore, is where legends are made.
The Golden Boomerang Awards: The pinnacle of motivation
The Golden Boomerang Awards is a prestigious annual tournament for affiliate teams from Boomerang Partners. Not everyone is allowed to participate. If you win the Golden Boomerang League, you will be among the favorites without a nomination or without making it into the top 30.
The best participants of GBA 2026 will be recognized at the industry level and will be invited to attend the exclusive awards ceremony, held at a top location. This is your chance to join the circle of legends, engage in elite networking, and be part of the most vibrant show in the industry. Recall that the Golden Boomerang Awards 2025 ceremony was held at the legendary San Siro Stadium in Milan with the participation of AC Milan Legend Andrea Pirlo.
Stay tuned
The Golden Boomerang League is your opportunity to prove yourself, gain recognition, and join the ranks of affiliate legends. More details will be coming soon — keep an eye on the Boomerang website and social media channels: LinkedIn, Instagram, Telegram.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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SuperGaming Raises $15 Million in Series B Funding
The post SuperGaming Raises $15 Million in Series B Funding appeared first on European Gaming Industry News.
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2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup
James Yang, Senior Director of Global Esports at Level Infinite, has shared a number of exciting reveals for the future of PUBG MOBILE Esports. Among this news is the official plan for the second half of the 2025 competitive season, including further information on the format and changes coming to the prestigious PUBG MOBILE Global Championship (PMGC) at the end of the year. These changes are set to amplify the excitement at the final major competition in this year’s circuit, allowing more opportunities for teams to make it to number one.
As the final tournament of the annual PUBG MOBILE Esports circuit, the 2025 PMGC is the most anticipated event of the year, with professional teams vying for their chance to etch their name in esports history as the ultimate Champions of the PUBG MOBILE year. For this reason, the best teams across the world are invited to take their shot at victory. This year sees the introduction of the Gauntlet Stage to the tournament — an initial stage where the 16 best teams from each region are selected for an initial chance to go straight to the Grand Finals, with six slots up for grabs.
In order to qualify for the Gauntlet Stage, teams must be placed within the top two or three spots in the regional 2025 PUBG MOBILE Super League (PMSL) Fall Rankings, but this is not the only opportunity to enter the tournament. The bottom 10 ranked teams from the Gauntlet will enter the Group Stage, alongside 22 teams from across the globe. These 22 teams are made up of the top-scoring teams from every region, with the combined 32 teams facing off in two groups for a further four qualifying slots per group.
The final two slots are made up of the overall winner of the host-region invite slot and the winner of the Last Chance stage, where the teams ranked 5th-12th from the Group Stage will get one more shot at qualifying for the Grand Finals.
Many other changes were announced as PUBG MOBILE Esports seeks to close the gap between professional play and the wider player experience. Kicking this off, Rondo is replacing Sanhok in the official map rotation from the 2025 PMSL Fall Season, and with it comes a myriad of impactful changes. To begin, the Recall System makes a return to the competitive formula, allowing eliminated players to rejoin the battle should their teammates safely secure their tag. Sentry Guards and drops will also be introduced in keeping with the original Rondo experience and the Blue Zone speed will remain the same. However, the iconic map stores will not be available, meaning players will have to scavenge for gear just as they do in other maps.
With the action-heavy updates revealed, PUBG MOBILE Esports has also highlighted some of the best moments across the various tournaments to date. This involves a look at the skill of standout performances, key historical moments, and also recognising amazing examples of how gaming can connect people across the globe.
Beginning with the former, following two years of persistence, Indonesia’s GluSquad Esports made their mark on the game, qualifying for the PMSL SEA for the first time, earning widespread support for their fresh energy in the summer season. Waves were also made in Africa, as Memoitho made history becoming the first woman in PUBG MOBILE Esports to reach the Top 3 in the 2025 PUBG MOBILE Africa Cup (PMAC) Kenya Solo Competition. Then to Nepal, where Horaa Esports celebrated their qualification in the 2025 PMWC, marking their debut entry into a major global tournament.
Alongside these great stories are many heartwarming highlights from over the years, such as Team Nile’s own 11011Enemy, who defied the odds while managing mobility issues from sickle cell disease, securing MVP in a crucial match, and going on to represent Nigeria in Saudi Arabia. In a similar vein, a community of gamers with disabilities from Turkey were brought together by PUBG MOBILE, growing into a 50 person group of supportive players across the country. PUBG MOBILE is also celebrating the love and support shown by pro players’ families. Earlier this year, the father of Regnum Carya Esports’ Sylas celebrated his son’s success at the 2025 PUBG MOBILE Global Open (PMGO). Then at the 2025 PMWC, the father of POWR Esports’ Alhaje cheered on his son from the crowd as the weekend unfolded. With this, both of these proud fathers proved their place as their sons’ number one fans. Last but not least, fans will remember how football star Richarlison met his partner through their mutual love for PUBG MOBILE Esports.
With a plethora of significant updates to the tournament formula, the reintroduction of impactful features, and many more stories to be made, PUBG MOBILE Esports fans have plenty to look forward to for the rest of the year and beyond.
The post 2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup appeared first on European Gaming Industry News.
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