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Amazon Brings Next-Level Tech to Esports World Cup

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Passionate gamers and tech savvy youth can enjoy exclusive deals, AI-powered entertainment, and cutting-edge viewing experiences through the newly launched EWC livestream, “Hero’s Corner” in KSA and UAE

Esports fans can enjoy signature experiences that reimagine how they engage with the tournaments on-ground and online

The Esports World Cup Foundation (EWCF) announced today a collaboration with Amazon and Amazon Web Services (AWS) to bring the Esports World Cup in Riyadh action closer than ever before to millions of fans worldwide by leveraging advanced technologies to create immersive and interactive experiences.

The collaboration combines Amazon’s retail expertise and Amazon Web Services (AWS) cloud technology to create a seamless connection between shopping, entertainment and competitive gaming throughout EWC tournaments, running until August 24 in Riyadh. Amazon will transform how youth engage with their favorite esports content by providing a one-stop experience to shop, stream, and be entertained on Amazon.sa and Amazon.ae.

As the Exclusive Cloud Partner of the Esports World Cup, AWS will power next generation viewing experience through advanced cloud technology and machine learning capabilities. AWS will deliver AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation tailored to fans’ favorite moments, and interactive dashboards for real-time statistics.

“Technology is central to how we grow the Esports World Cup, both in terms of scale and its impact,” said Francois Desir, Senior Manager, Sponsorships at the Esports World Cup Foundation. “With AWS, we’re combining world-class compute and analytics services with creative storytelling and real-time engagement. It’s a partnership that bridges performance and play, creating unforgettable moments for fans, whether they’re stepping into the Amazon Arena in Riyadh or following the action at home.”

As the Global E-Commerce Partner of EWC, Amazon looks to recognize Esports fans and players with the launch of “Hero’s Corner”, a first-of-its-kind online destination that brings together AI powered immersive entertainment, exclusive shopping deals, and live tournament streams in one place in KSA and UAE. The digital experience will also be amplified through on-ground activations at Riyadh Boulevard.

At the heart of this collaboration are four signature experiences that reimagine how fans engage with the tournament:

  • Hero’s Gate: A first-of-its-kind activation available to visitors at Riyadh Boulevard and online in KSA and UAE On-site visitors will step into an immersive fantasy world, enjoying interactive experiences and photo opportunities. Each participant will receive a personalized cinematic trailer starring their personalized hero. Fans across the region can access the digital version online, creating their own avatar as they embark on a quest to Hero’s Gate.
  • Amazon Esports Arena: A premier gaming venue at Riyadh Boulevard where thousands of fans will witness the world’s top pros compete in live game finals. Visitors will experience the electrifying atmosphere as 2,000 elite players and 200 clubs from over 100 countries battle for glory across 25 tournaments and a record-breaking $70+ million prize pool. Each tournament promises unforgettable moments of competitive gaming at the highest level. Follow @AmazonKSA social channels for your exclusive chance to win tickets to these high-demand matches every week!
  • Amazon Post-Match Interviews, presented by AWS: A unique interview series that brings audiences closer to the tournament’s most intense moments. Viewers will experience real-time analysis and statistics from experienced gamers, while pro players share their post-match reactions. Each segment captures the raw emotion and strategic thinking behind the matches, exclusively available through tournament broadcasts.
  • Exclusive Deals and Discounts: A dedicated shopping experience is available to youth and gamers in both in KSA and UAE that brings together the best deals in one place. Visitors will discover premium gaming gear, best-in-class electronics, snacks, fashion, and lifestyle products through the curated Hero’s Corner. Fans can click through to the ‘EWC Hub’ to stream the EWC tournament action live while shopping for pro gaming gear. Amazon.sa customers can enjoy 20% off up to SAR 100 on selected products when using Mastercard credit or prepaid cards with code MC100 at checkout, T&Cs apply.
  • Prime Video Entertainment: An exclusive content offering available on Prime Video that takes viewers behind the scenes of competitive gaming. Viewers will experience the world of professional esports through “EWC Level Up,” a captivating docuseries directed by renowned filmmaker R.J. Cutler. The series reveals intimate stories of the biggest esports stars and the high-stakes world of competitive gaming, with all episodes now streaming on Prime Video.

“With over 23.5 million gamers and a gaming market valued at $2.3 billion, Saudi Arabia stands as one of the world’s fastest-growing gaming markets,” said Fahad Bahdailah, Head of Communications, Amazon Saudi Arabia. “We’re excited to be part of Saudi’s growing gaming ecosystem, offering our Amazon.sa community enhanced localized experiences that bring fans closer to the action than ever before, while giving youth something special to look forward to this summer.”

From July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and Esports communities in Riyadh for a global celebration of gaming and Esports culture. With Esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game. To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

 

The post Amazon Brings Next-Level Tech to Esports World Cup appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NuxGame & Gamblers Connect Enter a New Partnership

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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to   creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

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