Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”

B2B games provider Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system.

Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.

A standout addition is the new chest feature. Replacing the traditional pick mechanic, it introduces the tombola wheel, which offers players a single spin for jackpots, bonus rounds, wild reels, free spins, and more, creating suspenseful moments and the chance for sudden rewards.

The game has been designed to balance familiarity with innovation, using well-loved mechanics and enhancing them with new formats and increased intensity. Triple Hive maintains the whimsical spirit of the Wild Swarm series while exploring new territory.

Ihor Lozynskyi, Senior Game Producer at Push Gaming, said: “Triple Hive focuses on amplifying what players already love and increasing the thrill. The 3 Pots system has proven highly effective at boosting engagement, and integrating it into the Wild Swarm universe allowed us to expand it in a way that feels both natural and exciting.

“With the incorporation of the tombola wheel and a more volatile setup, we’ve managed to retain the original’s charm while providing players with something that feels entirely new.”

The Isle of Man Government has published its first standalone Terrorist Financing (TF) National Risk Assessment (NRA), which is a significant step in strengthening the Island’s defences against terrorist financing and reinforces its commitment to international standards.

The TF NRA builds upon the findings of the 2015 and 2020 Money Laundering and Terrorist Financing NRAs and provides a focused analysis of the TF risks relevant to the Isle of Man as an international financial centre (IFC). It is a key component of the Island’s broader strategy to meet the Financial Action Task Force (FATF) recommendations on anti-money laundering, countering the financing of terrorism and countering the financing of proliferation (AML/CFT/CPF).

The assessment, which began in April 2024, involved contributions from 48 local experts, industry representatives, and international partners including the UK Home Office and the World Bank.

It concludes that the Isle of Man faces a medium-low overall risk of being used as a conduit for terrorist financing, with the highest risk identified in the area of transit TF — the potential for funds to pass through the Island’s financial system en route to other jurisdictions. Whilst it is notable that the overall rating remains the same as the last TF NRA, conducted in 2020, this report provides further assurance of that rating by the use of more detailed data, information and analysis.

The FATF is an inter-governmental body that sets standards and promotes effective measures for combating money laundering, terrorist financing and other related threats to the international financial system.

The FATF-style regional body for the Isle of Man is MONEYVAL, the Council of Europe Committee of Experts on the Evaluation of Anti-Money Laundering Measures and the Financing of Terrorism, based in Strasbourg, France.

The Isle of Man’s efforts in combatting financial crime will be subject to an evaluation by MONEYVAL in October next year.

The Island’s main priority is to prevent, detect and disrupt criminal activity on an international scale. If the island cannot demonstrate that it meets the standards expected, the jurisdiction could referred to the “grey-listing” process. This outcome would have a significant negative impact on the economy and damage the international reputation and the ability to do business.

Jane Poole-Wilson MHK, Minister for Justice and Home Affairs, said: “This assessment is a vital tool in our ongoing efforts to protect the Isle of Man’s financial system and uphold our international obligations. It reflects the depth of collaboration across government, regulators, and industry, and highlights both our strengths and the areas where we must continue to build capacity and awareness. We are committed to ensuring that the Island remains a secure and responsible jurisdiction.”

The publication of the TF NRA will be supported by outreach to industry to help stakeholders understand and apply the key findings. A separate NRA focused on Non-Profit Organisations (NPOs) TF is also in development and will be presented for approval in due course.