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PepsiCo Returns as Main Partner of the Esports World Cup 2025
PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.
The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.
The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.
Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.
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CT Interactive Expands In Romania with New Game Launch on Maxbet.ro
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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter
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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.
At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.
The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.
The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.
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Amusnet to Participate in BEGE 2025
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Amusnet is going to participate in the Balkan Entertainment and Gaming Expo (BEGE) 2025, one of the region’s prominent gaming industry events, held this November in Sofia.
At Stand #2.2, the company will showcase its latest all-casino solutions — spanning online, live and land-based gaming — emphasising quality and customer-centric approach.
Ivo Georgiev, CEO of Amusnet, said: “From advanced gaming products to real-time player engagement tools, our goal is to continue delivering consistent value across all casino verticals.”
A focal point of the presentation will be Coin Gobbler, one of Amusnet’s t cluster-pay online slot games, which has quickly become among the company’s top performers since its recent launch on the Bulgarian market. During the event, visitors will also be able to take part in the Coin Gobbler Challenge, an engaging activation that allows them to experience the game’s features and win exclusive rewards.
Expanding the Online Portfolio
Alongside Coin Gobbler, visitors will discover new releases, including Roman Coins, Vampire Beast, Secrets of Cairo and Stoichkov #8, a celebrity-branded slot honoring Bulgaria’s football legend. Fan-favourite titles such as 20 Golden Coins, Extra Crown and Candy Palace continue to drive player engagement globally, while 40 Bulky Fruits, Dancing Dead and Hot Deco complete a diverse and powerful lineup.
New Jackpot Systems and Promo Tools
Amusnet will also spotlight its latest jackpot systems and promotional tools designed to elevate player engagement and retention. Highlights include Cash Bomb and Golden Coins Link, as well as innovative solutions like the New Bonus Platform and Tournament Tool. New Bonus Platform is a next-generation engagement tool designed to empower operators with fully customisable, data-driven promotional campaigns. It enables seamless bonus creation, real-time tracking and flexible reward structures, helping partners boost player retention and maximise lifetime value across all gaming channels.
Live Casino: Premium Experiences, Real-Time Thrills The company’s Live Casino offering takes a place at BEGE, featuring 2025 titles such as Candy Wheel, Football Thrill and Showtime Roulette – each blending real-time streaming with advanced technology and captivating entertainment.
Complementing these new games is a portfolio of Live Casino favorites, including Extra Crown Deluxe, Vegas Roulette 500x, 120x Dynamic Roulette, Live European Roulette, Baccarat and Virtual Roulette. Together, these releases reflect Amusnet’s focus on delivering authenticity, innovation and premium quality in every live experience.
Land-Based Excellence: The Type S Series
Amusnet’s land-based segment will be represented by the company’s signature Type S cabinets, including the J55 and 32-inch models, paired with the Jackpot Cards Plus system. The Type S J55 impresses with its curved 55” 4K display, vibrant LED lighting and a rich multi-game suite featuring titles like Extra Crown, Stoichkov #8 and newly developed triple-reel games for maximum engagement.
The post Amusnet to Participate in BEGE 2025 appeared first on European Gaming Industry News.
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