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West Ham United Announces Multi-year Partnership with BOYLE Sports

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West Ham United has announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt sponsor for the 2025/26 season.

The announcement comes as BOYLE Sports commits to a broad package of investment totalling over £100 million over the next three years in the UK and includes a fresh new look and brand identity. As the Premier League Club’s official Betting Partner, the deal signals the brand’s intent to become a major force in the UK market.

Nathan Thompson, Executive Director at West Ham United, said: “BOYLE Sports’ energy and ambition for growth makes them a natural fit as a partner for West Ham United and we are proud to be playing a pivotal role in their relaunch into the UK market.

“We are excited to work together with BOYLE Sports to deliver on our shared commitment to the growth of our Football Club and West Ham United’s UK and international supporter base.

“West Ham United is one of the Premier League’s most storied and well-supported Clubs, with a rich heritage, a world-class home in the London Stadium and a global fanbase that spans generations. This partnership is another significant milestone in our preparations for the new season, which will include the Club’s highly anticipated return to the USA, as we take on our Premier League rivals in the Summer Series later this month, allowing us to connect with our ever-growing fanbase in America and beyond.”

BOYLE Sports CCO Troy Cox said: “West Ham is one of the most iconic Clubs in the Premier League and our partnership marks a powerful alignment between two proud, ambitious brands. We both have deep historic roots and a commitment to our communities to succeed at the highest level, making them a natural partner for us. At BOYLE Sports, we’re investing significantly in our UK growth – across retail, tech, product and partnerships – and working with West Ham is a central pillar of our approach.

“Football is at the heart of many of our customers’ lives and this collaboration allows us to bring them closer to the action, fusing excitement with a deep commitment to responsible gambling. Whether you’re betting in-store, online or following the game from home, we’re committed to delivering a sharper, more rewarding experience every time. We’re thrilled to be partnering with West Ham United and can’t wait to see what we achieve together.”

To celebrate the partnership, BOYLE Sports will work with West Ham United on exciting new content throughout the season, which will appear across the Club’s global digital channels. Eagle-eyed supporters will be able to spot branded London taxis driving around the capital and appearing at matches. They will also form the basis of an exciting new content series “The Knowledge”, bringing fans closer to their heroes and empowering them with added insight in line with the BOYLE Sports mantra of “Back Yourself”.

The new front-of-shirt sponsor will make its London Stadium debut as part of the BOYLE Sports Cup as West Ham United take on Lille on Saturday 9 August.

The post West Ham United Announces Multi-year Partnership with BOYLE Sports appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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KingMidas Games Builds Momentum for Global Expansion with Strategic Hires

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KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy.

Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world.

In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide.

“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.”

As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets.

Khachatryan and Hovsepyan will be attending SBC Summit 2025 (Lisbon), taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.

Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, said: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.”

Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.”

With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth.

The post KingMidas Games Builds Momentum for Global Expansion with Strategic Hires appeared first on European Gaming Industry News.

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Evoplay spotlights eight years of growth at SBC Summit Lisbon

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Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.

Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.

At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.

Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.

The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.

One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.

Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.

Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.

Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”

Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.

The post Evoplay spotlights eight years of growth at SBC Summit Lisbon appeared first on European Gaming Industry News.

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Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

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Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.

Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.

The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.

With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.

Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.

“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”

The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.

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