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New Research Shows Public Want National Lottery to Do More to Help People Experiencing Gambling Harms
GambleAware has published a new research which shows that three in four members of the public want the National Lottery to do more to help people experiencing gambling harms. The charity is urging the National Lottery provider, Allwyn UK, to direct people to help and support available. Unlike other charity lotteries the National Lottery does not currently signpost to support on its advertising.
The research is based on figures from GambleAware’s forthcoming Annual Treatment and Support Survey 2024, a nationally representative online survey of almost 18,000 adults over the age of 18, conducted by YouGov. It found that the majority of the public (84%) agree that the National Lottery is a form of gambling, with almost half (46%) disagreeing that the National Lottery products are harmless. The research also found that almost three quarters (74%) of the public agree that the National Lottery should signpost people to support for gambling harm on its products. Similar research in 2023 also found that almost seven in 10 (69%) of the public also agree that National Lottery adverts should sign post to GambleAware “like other gambling adverts do”.
GambleAware is calling on the National Lottery to signpost people to gambling support services on its advertising as well as products such as tickets, scratchcards, and online instant win games. Unlike other charity lotteries, the National Lottery does not currently signpost to support on its advertising, making it an outlier in this respect.
The House of Commons Culture, Media and Sport Select Committee also recommended in 2022 that the National Lottery should signpost to gambling support services, such as GambleAware, but this has not been implemented.
National Lottery products are used by millions of people each week and reach far more people experiencing gambling harms than any other gambling brand. Previous research from GambleAware found there could be up to 600,000 people experiencing “problem gambling” who take part in the National Lottery draw.
“When I gave up gambling and self-excluded myself from places I could gamble, the one thing I couldn’t bar myself from was playing the lottery in shops. When I got a craving in my early recovery, I bought £450 worth of scratch cards.
“I later moved on to buying online scratch cards, which look like fruit machines and make sounds. There was a big jackpot where you could win a million pounds so I was really lured into those and was spending a lot. I know other people experiencing gambling harm who have had similar experiences with the National Lottery, so putting information on tickets and scratch cards about where people can get support would help so much,” a woman with lived experience of gambling harm said.
“I registered on the National Lottery app, and I got a bit of a habit with the instant scratch cards on there because they make it so easy for you to play… it did lead me into financial difficulty; I wasn’t able to buy food for about a week because I’d spent the food shopping money on scratch cards,” a respondent to GambleAware’s Annual Treatment and Support Survey said.
The National Lottery’s reach amongst those experiencing gambling harm means it has a critical role to play in preventing and reducing gambling harm. This alongside its popularity and public trust in its brand, means that measures taken by the National Lottery operator to improve signposting across its products and advertising could have a substantial positive impact.
Andy Boucher, GambleAware Chair of Trustees, said: “We recognise the great work the National Lottery has done supporting a range of worthy causes over many years. In the public’s mind, it is there to do good in the community, and so we believe it is also the right thing for it to look after the people who play the National Lottery. Allwyn, the National Lottery’s current operator, has previously stated that ‘player safety is our top priority’ and it must live up to those words and play a critical role in protecting people from gambling harms, which are a serious public health issue that can drive societal inequalities, worsen mental health issues, and increase pressure on our over-burdened health system.
“This is why we are calling for clearer signposting on the National Lottery’s products and advertising. The signposting we want to see is already a minimum standard across other charity lotteries, and we believe that it is only right that the National Lottery adopts them, as an organisation whose purpose is to benefit good causes and have a positive effect on society.”
Ian Semel, CEO of one of the National Gambling Support Network treatment providers, Breakeven, said: “At Breakeven we have over 20 years’ experience of delivering help and support to anyone affected by gambling-related harms. We are proud to be an integral member of the National Gambling Support Network and offer services across the East of England, and Kent and Sussex in the South East of England, with instant access to treatment and support without any waiting times.
“Around 11% of clients who came to us for support in 2024 disclosed that the National Lottery or scratch cards were causing them gambling harm. Therefore we have joined the call for the National Lottery to signpost to support services like us as it is crucial for people to be able to access support as soon as they recognise they may be starting to experience gambling harms.”
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KingMidas Games Builds Momentum for Global Expansion with Strategic Hires
KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy.
Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world.
In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide.
“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.”
As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets.
Khachatryan and Hovsepyan will be attending SBC Summit 2025 (Lisbon), taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.
Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, said: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.”
Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.”
With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth.
The post KingMidas Games Builds Momentum for Global Expansion with Strategic Hires appeared first on European Gaming Industry News.
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Evoplay spotlights eight years of growth at SBC Summit Lisbon
Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.
Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.
At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.
Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.
The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.
One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.
Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.
Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.
Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”
Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.
The post Evoplay spotlights eight years of growth at SBC Summit Lisbon appeared first on European Gaming Industry News.
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Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC
Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
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