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EveryMatrix strengthens UK footprint with multi-year BetTOM partnership

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EveryMatrix has further boosted its growing UK market presence with the multi-year signing of new UK betting and casino operator BetTOM, now live with a full EveryMatrix turnkey solution.

BetTOM, led by experienced industry figure Paul Colley, has ambitious plans to build market share among UK recreational players with a focus on personalised marketing activation.

Combining these powerful technologies within one solution will enable BetTOM to generate instant revenues by controlling its operations in real-time using advanced, data-driven software.

Following the recent opening of EveryMatrix’s new central London office, BetTOM has become the latest UK based operator to go live with the supplier’s turnkey platform technology.

The industry’s fastest growing provider has made eye-catching strides in the last year with the launch of its first omnichannel turnkey platform partnership, a fully managed, proprietary horse racing platform solution, regular rollout of tier-1 clients including WLA lotteries and growing staff.

Ebbe Groes, Group CEO and co-founder, EveryMatrix, said: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.

“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTOM has, within just a month, become an important addition to the EveryMatrix family.

“Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”

Paul Colley, CEO, BetTOM said: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.

“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”

The post EveryMatrix strengthens UK footprint with multi-year BetTOM partnership appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

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N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening…

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

The post Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

Published

on

N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details 👇🏼

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening… 🥁

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

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Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX

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Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.

JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.

With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.

For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:

“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”

The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.

Chris Scicluna, Co-Founder at Sharedluck, said:

“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”

The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.

Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact

Romans Kozlovskis

Senior Content & PR Manager

[email protected]

The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.

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