Latest News
Affilka by SOFTSWISS Unveils Updates for Affiliates
Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Unveils Updates for Affiliates appeared first on European Gaming Industry News.

Latest News
HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design
HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.
From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.
Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.
“My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.” — Zoltan Tuendik a.k.a. HPT.R
The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.
“Error by Design. Balance by Sound.”
HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.
This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.
Why FREQ404?
Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.
From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.
🔗 Follow and listen now on Mixcloud and Spotify.
📡 New mix every month. Stay tuned – this is only the beginning.
The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.
Latest News
‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona
Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.
The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction. The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.
Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”
“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”
The post ‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona appeared first on European Gaming Industry News.
Latest News
MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards
The online gaming sector in Spain gathered yesterday in Madrid to celebrate the 10th edition of the Jdigital Awards 2025, an event that brought together operators, providers, and industry figures at the WPP La Matriz Campus. During the gala, cleverly hosted by non-verbal communication expert Jordi Reche, MGA Games was recognized as the Best Technology Provider, reaffirming its leading position in innovation and product development.
The award acknowledges the company for always staying one step ahead, tirelessly innovating, and offering reliable, effective, and close customer support. MGA Games proves that technology can also have a soul when it is placed at the service of clients and the growth of the sector—an essential ally for the online gaming industry in Spain.
The evening was full of memorable moments and familiar faces, including Jesús Martínez, General Director of Technological Innovation of Melilla, and Felipe Masa, Director at EY and tax advisor for Ceuta. As is tradition, the main star was the now-iconic “golden duck”—the unique statuette awarded as a prize, symbolizing the highest recognition of excellence in Spain’s online gaming industry. With its unmistakable silhouette, it once again shone amidst applause and countless photos.
This new award adds to the accolades the company has earned to date, including Jdigital Awards for Best Technology Provider (2018 and 2024), Best Product for Gnomos Mix (2022) and La Voz (2023), Best Initiative for Promoting Gaming Activity for the Spanish Celebrities productions (2022), and Best Technological Innovation Initiative (2024) for its ongoing reinvention and contribution to product certification.
The post MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards appeared first on European Gaming Industry News.
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