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EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales

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Allwyn, the operator of The National Lottery, has confirmed that the most recent set of EuroMillions draws were a double record-breaker in the UK. The roll series that lasted over ten weeks generated both the highest-ever sales and the biggest-ever returns to Good Causes in the history of EuroMillions.

The roll series started on 8 April and finished on Tuesday 17 June when one lucky winner in Ireland scooped the £208m (€250m) jackpot. With 21 draws, it was the second-longest roll series in EuroMillions history. While a set of EuroMillions rolls in 2019 had two more draws, this one in 2025 has delivered the best-ever financial returns.

At its peak on Friday 6 June, there were 18,600 tickets a minute being sold across the UK and the roll series generated the highest-ever UK sales of over £550m. More importantly, Good Causes are the major beneficiaries – as EuroMillions players in the UK have raised an incredible £190m for community, cultural, heritage, and sports projects from just this roll series alone.

This continues to build on Allwyn’s already strong performance in the first six months of the year as the result of steady draw game sales, as well as continued launches of new marketing initiatives and Instants games.

Andria Vidler, Chief Executive Officer of National Lottery operator, Allwyn, said: “For our winners and players, Good Causes beneficiaries and our retail partners, this EuroMillions draw series was a record-breaker that is going to change the lives of tens of thousands of people across the UK.

“What does £190m for Good Causes look like? Well, with around 75% of grants awarded being for less than £20,000, that means we can support thousands of projects across the country. From Kemnay Bowling Club in Aberdeenshire to The Gentlemen Songsters in Rhondda, from Let’s Talk About It mental health support group in Manchester to the Derryloran Scout Group in Cookstown. All across the UK, The National Lottery is helping people impacted by the cost-of-living crisis, supporting our environment, nurturing the next generation of sporting stars, and making the arts accessible to all.”

The post EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!

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Who says SEO has to be slow, boring, and backlink-hungry?

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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.

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DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts 

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DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.

AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world.  DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.

Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet.  Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.

The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.

 “DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.

“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time.  Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”

DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives.  Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.

The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.

The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts  appeared first on European Gaming Industry News.

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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

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iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.

The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.

Scott Bailey, Commercial Manager, iRace Media says:

“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”

iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.

Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.

The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.

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