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Highlights from the Essential EEGS Webinar on AMLA Reforms
Leading figures from the European gambling sector gathered for a high-level EEGS webinar focused on the EU’s new Anti-Money Laundering Authority (AMLA) and the far-reaching regulatory reforms under the new AML package.
Titled “Preparing for the AMLA Era – What Gambling Stakeholders Must Know About the New AML Package and Beyond in Times of Increased Enforcement”, the session was hosted by Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs at the European Gaming and Betting Association (EGBA).
Dr. Hartmann outlined the key elements of the new framework, including the creation of AMLA (expected to become operational in 2026), a shift from directives to directly applicable regulations, and the expansion of the list of obliged entities to include sectors such as crypto services and football clubs.
She also shared that since 2022, there has been a significant rise in AML audits across the sector. Specifically, in 2024, EGBA member operators underwent a total of 142 license audits, with 48 of those audits being anti-money laundering. She stressed that these numbers are expected to grow further as the importance of fighting money laundering continues to increase.
Participants explored practical challenges of implementation, particularly the impact of enhanced due diligence (EDD) requirements on customer retention and compliance burdens across jurisdictions.
“The AML reforms represent a major shift for both financial and non-financial sectors. Gambling operators must prepare now to adapt to the new EU-wide standards,” said Dr. Hartmann.
The event also emphasized the benefits of regulatory harmonization and provided actionable insights for operators facing growing enforcement across the EU. All attendees received a personalized certificate of participation, underscoring the importance of ongoing regulatory education.
This webinar is part of EGBA’s broader initiative to support the industry’s transition to the new AML framework ahead of the 10 July 2027 deadline.
If you missed the webinar, you can catch the full session here.
The post Highlights from the Essential EEGS Webinar on AMLA Reforms appeared first on European Gaming Industry News.

Latest News
eGaming Integrity Welcomes Hayley Ashton as Compliance Manager
eGaming Integrity is proud to announce the appointment of Hayley Ashton as its new Compliance Manager, effective immediately. Hayley joins the firm in response to growing client demand for enhanced compliance support across the Isle of Man’s eGaming sector.
Hayley’s career reflects deep expertise across the regulatory and financial services sectors. She has gained extensive experience in anti-money laundering frameworks, risk assessment, and governance best practices, with a proven ability to support organisations in maintaining the highest compliance standards.
With diplomas in Anti-Money Laundering and Governance, Risk and Compliance from the International Compliance Association, alongside a BA in Primary Education with Qualified Teacher Status from Leeds Beckett University, Hayley combines technical knowledge with strong skills in training, leadership, and operational delivery.
Emma Shilling, Director at eGaming Integrity, commented: “The demand for practical, outcome-focused compliance advice continues to grow as the GSC elevates standards and the island prepares for MONEYVAL. Hayley’s appointment reflects our commitment to meeting that demand, and her experience and proactive style will ensure clients get the support they need where it matters most.”
Hayley Ashton added: “I’m passionate about fostering compliance cultures that are both effective and sustainable. Delivering practical, outcomes-focused guidance tailored to real-world business contexts is where I believe compliance adds its most valuable contribution. I’m looking forward to working closely with our clients and helping them put robust, workable compliance practices in place.”
Hayley’s appointment strengthens eGaming Integrity’s team of industry experts and former regulators, reinforcing its leadership in mock audits, remediation and internal audits for the Isle of Man’s egaming licence holders.
The post eGaming Integrity Welcomes Hayley Ashton as Compliance Manager appeared first on European Gaming Industry News.
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WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER
Online Day 1 Qualifier takes place this Sunday, with lower-cost Last-Chance Satellites also running
ACR Poker is giving players another chance to turn their online grind into a live poker dream with an Online Day 1 Qualifier to the coveted Battle of Malta (BOM) Main Event which guarantees €1.5 million.
BOM stands as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite competition, and unforgettable player experiences. This year, players can skip the live Day 1 Main Event grind and qualify straight from home with ACR Poker’s Online Day 1 Qualifier this Sunday, September 14th, heading to Malta already locked in for a payout.
The Online Day 1 Qualifier starts at 10:30am ET with a $625 + $75 buy-in, and competitors will play down to 15% of the field. Players who survive will receive the tournament’s minimum cash when they check in at the BOM live event and their chip count will be automatically transferred to Day 2 in Malta (November 2nd-5th, 2025).
Players seeking lower-cost routes to the Online Day 1 Qualifier can join Last-Chance Satellites, including a $66 Mega Satellite on Sunday, September 14th at 9:05am ET, with Super Sats Freerolls and $6.60 feeders available starting Friday, September 12th.
“Opportunities like this are what poker is all about,” said ACR Pro Chris Moneymaker. “The Battle of Malta is a bucket-list event for many players, and being able to qualify online makes it accessible to everyone, with a shot at huge prizes in one of Europe’s most exciting live events. I love that ACR is opening that door for players everywhere.”
BOM runs from October 28th-November 5th at Casino Malta, featuring a revamped nine-day schedule with a €2 million guarantee, including the €2,200 buy-in ACR Super High Roller and plenty of exciting off-the-felt activities. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries.
In July, ACR Poker and BOM hosted the first-ever online edition of the beloved European live poker festival, featuring 68 events and $5 million guaranteed. With buy-ins from $5.50, players of all levels had the chance to join the fun and compete for great prizes. Ten players were also awarded €8,000 travel packages to October’s BOM live event, courtesy of ACR Poker’s Beast tournament.
For further details about the Online Day 1 Qualifier, visit ACRPoker.eu.
The post WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER appeared first on European Gaming Industry News.
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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!
Who says SEO has to be slow, boring, and backlink-hungry?
One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”
Answer: Hell yeah! Here’s the breakdown
The Playbook:
No website
No backlinks
Just Reddit + killer keywords
They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada
Posts like:
- “Top Aussie pokies that actually pay”
- “Best no-KYC casinos for Canadians 2025”
No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.
The Twist:
Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU
No backlinks. No long hang. Just rankings.
The Payoff (in 2.5 months):
21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA
Big Takeaway:
You don’t need a site to crush SEO.
One smart Reddit post can outplay months of content.
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The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
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