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Boomerang Partners and AC Milan: celebrating a year of legendary partnership at iGB L!VE 2025!
Boomerang Partners is set to attend one of the industry’s most anticipated events, iGB L!VE 2025, in London on July 2-3. The brand will be represented by its stand, F50, which is open to everyone to learn about its products and explore mutually beneficial collaborations.
Anniversary of strategic partnership
The highlight of Boomerang’s participation in the event will be the celebration of the anniversary of its strategic partnership with the famous football club AC Milan. The announcement of the partnership quickly became one of the most talked-about stories in the industry. AC Milan legends, including Serginho and Massimo Ambrosini, have supported Boomerang at various industry events throughout the last year and held match ticket draws. In May, football icon Andrea Pirlo presented prizes to the winners of the Golden Boomerang Awards 2025 in 11 categories at San Siro.
Boomerang invites all iGB L!VE 2025 guests to visit stand F50 to join in the celebration in a unique atmosphere filled with surprises.
Boomerang Arena – A space without limits
At iGB L!VE 2025, Boomerang Partners will unveil a new stand concept, the Boomerang Arena. The brand teasingly promises that no one has ever seen anything quite like this, so it’s better to drop by the booth to avoid regretting the missed opportunity. It will be a lively, vibrant, modern symbiosis of sport and affiliate technology innovation.
As the football world enters transfer season, Boomerang takes on the role of manager, assembling a Dream Team of its top partners. By visiting the F50 stand, you can sign a virtual contract to receive your card and become a “player”. Each partner contributes to the common cause and leads the team to victories.
The atmosphere at Boomerang Arena will be unique. Visitors will be treated to interactive exhibits, live football match streams, and creative animations. They will be able to compete in the Penalty Challenge with the grand prize of a trip to the Milan derby between AC Milan and Inter. More details soon!
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented:
“AC Milan is our strategic partner, and we are very pleased with the first year of our collaboration. It represents an effective symbiosis between sport and high technology, and has attracted well-deserved attention to our brand. We are confident that both AC Milan and Boomerang have many victories and high achievements ahead. Live without limits – that’s about us!”
Boomerang Partners invites all partners, media representatives, and the brand’s friends to celebrate the anniversary of its strategic partnership with AC Milan and experience the energy of football at the Boomerang stand F50.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners and AC Milan: celebrating a year of legendary partnership at iGB L!VE 2025! appeared first on European Gaming Industry News.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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