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Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty
Team Heretics transforms engagement and loyalty by integrating Chiliz infrastructure directly onto its platform
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Team Heretics first partnered with Chiliz to launch a $TH Fan Token on Socios.com in May 2020
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The Spanish esports giant is now advancing its Web3 foothold, by launching a Chiliz Chain powered digital asset wallet in its official store and a loyalty programme powered by Chiliz’s Web3 infrastructure
Team Heretics, the renowned esports club, makes a twofold strategic move towards the future of fan engagement: it becomes the first team in its sector to natively integrate a blockchain wallet into its official store, and alongside this, unveils the launch of a new and ambitious loyalty programme. Chiliz, the leading provider of blockchain solutions for the sports and entertainment industry, powers both developments.
The integration of the blockchain wallet into Team Heretics’ e-commerce platform is a major technical advancement, enabling fans to connect their wallets securely and directly, while managing ownership of their $TH Fan Tokens. This functionality is the cornerstone upon which Team Heretics will build innovative and personalised digital and real-world experiences for those supporters who hold this asset.
Building on this technological foundation, Team Heretics is developing an innovative and dynamic loyalty programme. This programme will utilise the club’s Fan Tokens as the primary vehicle to unlock membership tiers, exclusive rewards, early access to products, special discounts, and new ways to participate and interact with the club. The objective is to go beyond traditional utility and create an ecosystem where fan loyalty and commitment are continuously recognised and rewarded within Heretics’ own universe.
“Together with Chiliz, we’ve been working on finding ways to empower our community by exploring the emerging areas of technology. With this new program, in 2025, we’re taking a leap forward in how we connect with and value our community compared to what we’ve done with Chiliz in the past — evolving the experience so that being a token holder truly grants access to exclusive experiences and a say in certain day-to-day decisions at Team Heretics. We want our fans to feel that being active in the community comes with rewards, and with Chiliz, we’ll keep working on that better than ever,” said Alejandro Marcos, CMO of Team Heretics.
What does this mean for the future of sport?
This twofold announcement underscores Chiliz’s and Team Heretics’ vision for the potential of Web3 in sport and entertainment. Having already dived into this type of engagement by letting their community choose elements such as their Superliga name or the design of their official flag with their Fan Tokens, the wallet integration is now the gateway to deeper engagement, while the loyalty programme is the strategy that capitalises on that connection.
“This integration is much more than a new feature; it’s the manifestation of our vision at Chiliz for the future of fan engagement in Web3,” states Alexandre Dreyfus, CEO of Chiliz. “We are demonstrating how blockchain technology enables clubs, like Team Heretics, to build versatile, multidisciplinary, and direct experiences with their communities, using their own channels.”
The Web3 Advantage: Beyond the traditional model
Fundamentally, Chiliz’s Web3 infrastructure provides the necessary flexibility, security, and autonomy for Fan Tokens to act as genuine digital assets, whose utility can be integrated and exploited to their full potential by each club. This takes fan engagement to a new level of personalisation and control, managed directly by the club, helping them to take the reins of their fan experience and build their own ecosystems.
This initiative with Team Heretics is a clear example of hyper-personalisation, adapting Chiliz’s infrastructure to the club’s specific language and objectives. This sets a precedent that, in the near future, other clubs might follow regardless of whether or not they are digital natives.
An autonomous ecosystem for greater loyalty
With these advancements, Team Heretics and Chiliz – as a pioneering company with collaborations with teams of the calibre of FC Barcelona, Paris Saint-Germain, Atlético de Madrid, Manchester City, Juventus, and Inter Milan, among others – propose a model where blockchain technology serves as a catalyst for a closer, more participatory relationship between the club and its fans.
The foundations are being laid for a future where supporters are not mere spectators, but active participants in the life and development of the club, through loyalty programmes that truly understand and reward their passion.
The post Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty appeared first on European Gaming Industry News.

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Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games
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The National Esports Championships (NESC) 2025 concluded on July 27 with an electrifying Street Fighter 6 (Boys) finale, where India’s top under-18 talent, Mandalapu Sreesanth, delivered a commanding performance.
Facing off against formidable opponent Ansil Nalakath Abbas, Mandalapu clinched a decisive 3-0 sweep in the best-of-five series, sealing his position as the main player to represent India at the 3rd Asian Youth Games (AYG) in Bahrain from October 22–31, 2025. Ansil will join the contingent as the official substitute for the event.
A seasoned competitor with over four years of professional esports experience, Mandalapu is widely regarded as India’s #1 ranked under-18 Street Fighter 6 player. His decorated track record includes winning the Versus Cup 2024 and emerging as the Khelo India Youth Games Champion, cementing his status as a leading figure in the country’s fighting game community.
This finale was a crucial milestone in the national selection process for the AYG, which will see India compete against the best young talents from across Asia. Both players’ inclusion marks a strong representation for the country in the fighting games category.
Excited to represent India, winner of the Street Fighter 6 tournament, Mandalapu Sreesanth, said: “I’m truly honoured to have secured first place in Street Fighter 6 at the NESC 2025 and earned the chance to represent India at the upcoming Asian Youth Games. This win is not just a personal milestone but also a reflection of the discipline, dedication, and countless hours of practice over the past months. As I prepare for the AYG, my focus is on studying high-level international gameplay, refining my fundamentals, sharpening my reaction time, and deepening my matchup knowledge. I’ve been training with top-ranked players to strengthen both my competitive mindset and in-game adaptability. My ultimate goal is to make the country proud and bring home a medal. The journey has only just begun, and I’m committed to giving it my absolute best.”
Looking ahead to the tournament, Ansil Nalakath Abbas, said, “I’m grateful to the Esports Federation of India for giving me this opportunity. Representing my country is always a matter of immense pride. From the final match, I’ve identified key areas for improvement, and I’ll be working tirelessly in the days ahead to strengthen my gameplay. My focus is on giving my absolute best and making sure I make India proud.”
Speaking on the players’ achievement, Lokesh Suji, Director, Esports Federation of India, said, “We are incredibly proud of both Mandalapu and Ansil for their outstanding performances at NESC 2025. Their skill, dedication, and sportsmanship are a testament to the growing talent pool in Indian esports. Representing India at the 3rd Asian Youth Games is both an honor and a responsibility, and we are confident they will make the country proud. ESFI will continue to provide them with the support and exposure they need to prepare for the challenges ahead in Bahrain.”
The qualifiers for eFootball at NESC 2025 are set to take place later this month, continuing the journey of selecting India’s esports representatives for the 3rd Asian Youth Games.
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The post Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games appeared first on European Gaming Industry News.
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GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures
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GameRamp, an AI-native publishing operating system built for the next wave of mobile games & consumer apps, has raised a $5.4 million pre-seed funding round led by BITKRAFT Ventures, and backed by South Park Commons, Mixi, DeVC along other prominent global angels.
The capital raised will accelerate GameRamp’s expansion of its engineering and applied AI teams in the USA and India. The investment will also expedite the launch of two services: Sentinel, an AI platform offering real-time personalization of in-game economies and monetization through reinforcement learning; and Grow, a one-click embedded financing layer to provide developers seamless access to capital.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp empowers developers to experiment and deploy their monetization strategies in a fully-automated fashion. This helps studios drive a 40–60% increase in revenue and scale faster. GameRamp continuously improves in the background, ensuring that the user experience is always optimally tuned.
“Scaling new apps or games has increasingly become hyper-competitive, Developers need to be best-in-class in an array of disciplines outside the core product experience. What if we could turbocharge this with AI?” said Vivek Ramachandran, Co-founder & CEO of GameRamp. “It isn’t just above improving existing processes; it’s enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results and we are excited to launch globally in the near future”
Anuj Tandon, Partner at BITKRAFT Ventures, added: “GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets, and their obsession with developer outcomes shows in their early customer love. This positions GameRamp to fundamentally redefine how consumer internet entrepreneurs scale in emerging markets. As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund.”
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One Grand Final – Where Pro Fishing Meets Mobile Gaming
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Fishing Clash and Major League Fishing cast lines across virtual and real world for the MLF Grand Final
From August 4 to 11, Fishing Clash players will dive into the thrill of MLF’s Grand Final through a special in-game event that coincides with the conclusion of the 2025 Major League Fishing Bass Pro Tour season. It’s a unique moment where the world of professional angling meets digital gameplay, closing chapter of the MLF season, both on the water and in-game.
The Fishing Clash Angler of the Year will be awarded during the Bass Pro Tour Stage 7 on Saginaw Bay in Bay City, Michigan. At the same time, Fishing Clash will honor its own champions, awarding exclusive MLF-branded prizes to the game’s top 5 players.
Set on a specially prepared virtual Saginaw Bay fishery, the event coincides with the real-world championship held in Bay City, Michigan, from August 7 – 10. This is the most immersive experience yet for Fishing Clash’s 80 million players, uniting digital gameplay with the drama of professional angling’s biggest stage.
The in-game event consists of three interconnected parts, offering something for every player. The in-game MLF Grand Finals are open only to qualified players who earned at least three of five event tickets over the past six months. These players will face eight days of competitive challenges, with themed fish lists, exclusive vanities, and special offers.
But the MLF Grand Finals are not just for finalists. From August 8 – 11, the MLF Fishing Quest will invite all players to join the action by catching a special MLF fish and earning leaderboard points.
As part of an expanded creator activation, Ten Square Games has partnered with top fishing influencers – Fletcher The Fisherman, Jacob Knowles, and Fishin with Tate – to power the excitement in two waves. In the lead-up to the Grand Final, each influencer will release exclusive video content and share special gift codes that unlock boosters and leaderboard access, encouraging their followers to join the in-game action. For the first time ever, Ten Square Games is inviting all three creators to attend the final stage of the Bass Pro Tour in Bay City, Michigan.
Their on-site presence will offer followers real-time, behind-the-scenes coverage directly from the heart of the event via their Instagram channels. The experience will culminate in a livestreamed announcement of the Fishing Clash Angler of the Year – inviting fans and players alike to share in this milestone moment of the season across both worlds.
Across all activities, players can unlock custom MLF-themed vanities – including avatars, frames, rods, and lures, and win valuable in-game rewards. This unique event celebrates not only the ongoing partnership between Fishing Clash and Major League Fishing, but also the passion and dedication of the game’s player community.
Fishing Clash Angler of the Year: real-world recognition
The Fishing Clash Angler of the Year title is among the sport’s most challenging accolades, rewarding consistent performance throughout an entire season across diverse fisheries. The Bass Pro Tour Fishing Clash AOY must outperform 65 of the world’s best anglers through seven tournaments – showcasing the same versatility and perseverance Fishing Clash players demonstrate in-game.
Fishing Clash will award Angler Of the Year titles across four MLF real life circuits:
- Bass Pro Tour Fishing Clash AOY,
- Tackle Warehouse Invitationals Fishing Clash AOY,
- Toyota Series Fishing Clash AOY,
- and Phoenix Bass Fishing League Fishing Clash AOY.
This crossover between professional and digital fishing brings both communities together uniting passion, skill, and a love for the sport in an unforgettable finale both in real life and in-game.
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