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Incline Gaming Marketing strengthens executive team with internal promotions
Incline Gaming Marketing, the provider of specialist digital marketing services for the global regulated gaming market, has strengthened its executive team with two internal promotions.
The first sees Joanne (Jo) Dennis become Chief Commercial Officer, having been Director of UK/EMEA for the past 14 months.
Jo became part of the Incline team after the business acquired Random Colour Animal, which she co-founded, bringing with her more than 25 years of experience in brand, marketing and commercial strategy.
As CCO, Jo has been tasked with overseeing business development, account management and partner success worldwide.
She will lead the full commercial lifecycle for Incline’s suite of services, developing ambitious sales and growth strategies and overseeing their execution.
Her remit also centres on expanding Incline’s client portfolio across the globe and driving expert account direction to strengthen partnerships and deliver measurable value.
The second promotion sees Oren Langburt, former VP of CRM Marketing, promoted to Chief Marketing Officer, expending his remit to lead the CRM and User Acquisition divisions globally.
As part of the founding Incline team, Langburt has played a pivotal role in the company’s growth trajectory. He has been instrumental in scaling the agency’s CRM managed services business, shaping a best-in-class offering grounded in Incline’s deep industry expertise.
Langburt brings more than 15 years of marketing experience, including leadership roles at some of the biggest companies in the industry, including the likes of FanDuel.
As CMO, he will focus on unifying performance strategy across acquisition and retention ensuring clients see the full impact of Incline’s integrated services model.
Jo Dennis, Chief Commercial Officer at Incline Gaming Marketing, said: “It’s an exciting time to be taking on the CCO role and growth journey for the business.
“We have achieved huge success across The Americas, Europe, Africa and beyond with our user acquisition, CRM and creative design services, and are now taking this momentum to the next level.Â
“We are the only digital marketing and creative agency that is focused on, and specialises in, the regulated global gambling industry. Our deep level of multi-market expertise, and operator-side experience within the Incline team, gives us the edge.Â
“In the role of CCO, my focus is on providing even more value to our new and existing partners, driving performance-led success across our full suite of digital marketing and creative activities.”Â
Oren Langburt, Chief Marketing Officer at Incline Gaming Marketing, added: “I’m incredibly excited to step into this role and continue building on the momentum we’ve created at Incline. We have an exceptional team and I’m energized by the opportunity to help shape the future of how we drive further growth for our partners. My focus will be on empowering our teams, deepening client partnerships, and continuing to push the boundaries of what performance marketing in igaming can be.”
The appointments come ahead of the Canadian Gaming Summit, which takes place from 17 – 19 June, where Incline Gaming Marketing will be in attendance; as well as IGB Live in London from 2 – 3 July.
The post Incline Gaming Marketing strengthens executive team with internal promotions appeared first on European Gaming Industry News.

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Spinomenal launches mythology-themed Majestic Zeus
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Leading iGaming content provider Spinomenal has launched its mythology-themed Majestic Zeus slot.
Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5Ă—3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.
Players who find three Zeus symbols will launch the Free Spins game. Before entering Free Games, players must take a turn on the Wheel of Fortune to determine the free spins total, between 10 and 40, and the symbol will be doubled for the round.
Three blue lightning bolts will trigger the Bonus feature in Majestic Zeus. Three spins are granted to players instantly, and the mission is filling the metre by collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Additional spins can be earned with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.
Majestic Zeus also has Stacked Wilds available where once the reels are spinning, Wild symbols have the ability to appear on the reels to increase the chance of a win. During the base game, Only Double Symbols can come into play, making all symbols appear in their double form.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Zeus is sure to make a lot of noise amongst players thanks to its epic combination of myth, mechanics, and multiplier potential. The game looks and sounds superb — we’re expecting big results from it.”
The post Spinomenal launches mythology-themed Majestic Zeus appeared first on European Gaming Industry News.
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iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch
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Big Arcade Thrills, Living Room Friendly Size and at a Pocket Friendly Price; World Debut at Gamescom, 2025!
iMP Gaming, a leading UK based manufacturer and distributor of quality gaming hardware and accessories, announced today the Mini Arcade PRO, an ingenious new accessory designed to transform the Nintendo® Switch™ 1 | 2 or Switch OLED into a miniature arcade!
Set to make its official debut at Gamescom 2025, the world’s largest consumer and trade video game show, the Mini Arcade PRO is expected to begin shipping in time for Holiday 2025.
Ideal for arcade titles, shooters, fighters, retro and so much more, the Mini Arcade PRO is a high-quality, cost-effective way to recreate the genuine arcade feel of gaming’s golden era, utilizing players’ own Nintendo Switch 1 or 2 (not included), instantly enhancing a chosen game and providing speedy, accurate controls for arcade enthusiasts.
Effortlessly easy to assemble, the Mini Arcade Pro is constructed from robust ABS material and uses the console screen of the Nintendo Switch, slotting into the arcade shell and connecting via a solid, ultra-fast USB-C connection. Shipping with a screen adapter to accommodate either the Switch 1 or 2, once the tablet slots in, gamers have a perfect tabletop arcade, working with the vast majority of Switch 1 and 2 titles, and featuring the traditional arcade feel of a real Ball-Top Joystick with micro-switched, steel shaft engineering, and authentic eight-button configuration Action Buttons.
Further enhancing game compatibility, the Mini Arcade PRO features an integrated switch, dynamically changing the input of the Ball-Top Joystick. Users can instantly toggle between D-Pad, left, or right Thumbstick control, so gamers can enjoy the vast majority of the Switch 1 and 2 game catalogue without breaking a sweat.
An ideal statement piece, thanks to the custom Retro Arcade graphic design, the Mini Arcade PRO looks as good switched off as it does when in action, and players’ favourite games are never far away, as the Mini Arcade PRO even features handy storage for up to 12 Game Cards hidden at the rear of the device!
Struggling with that bullet laden shooter? No problem! The Mini Arcade PRO levels up gamers’ skills thanks to the addition of Turbo +/- Action Buttons, as well as a Home and C button for instant communication with friends or teammates.
Dean Harvey, Managing Director of iMP Gaming commented, “The Mini Arcade PRO is the perfect example of the innovative direction iMP Gaming is now taking with its range of Nintendo Switch 2 compatible accessories. Ingenious, cost effective and effortless to use, the Mini Arcade PRO uses the players’ own Switch or Switch 2 device, perfectly recreating the arcade thrills so many of us grew up with. Gamescom is the ideal opportunity to unveil the Mini Arcade PRO to the world for the very first time and we look forward to receiving media and partners both old and new to the show in order to go hands-on with the next big, small thing in gaming!”
iMP Gaming will be located at Hall 3.2, stand F049-01 in the Shenzhen Pavilion, proudly working alongside their production and manufacturing partners at Gamescom, and they encourage interested parties to reach out should they wish to meet, by contacting: [email protected]
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The post iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch appeared first on European Gaming Industry News.
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BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE
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Appointment underscores BMM’s leadership in advancing gaming innovation
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
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The post BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE appeared first on European Gaming Industry News.
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