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QTech Games shines a light on Shady Lady for more innovative content

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Emerging-markets leader expands its content portfolio with standout games from a bold, impactful supplier

QTech Games, the leading game aggregator for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with Shady Lady, a bold disruptive force in the slots sector. The launch extends Shady Lady’s international footprint, unlocking untapped emerging markets for diversified growth.

This timely integration adds yet more creative muscle to QTech’s aggregation platform, which is taking the widest array of online games to emerging territories with established names sitting alongside the industry’s most exciting and innovative providers.

Accordingly, Shady Lady is already one of the most mercurial and exciting game studios in the industry. And this integration with a genuine emerging force pens another thrilling addition to QTech Games’ sprawling and well-curated library of immersive gaming experiences.

Think: enigma, wrapped in a riddle, parcelled into a variety of eye-catching packages – as evidenced by a string of recent hits like Brain Washed, Devil’s Finger and Office Party. In short, it’s all about daring to be different and norm-busting in an increasingly homogenised slots space. All of which makes Shady Lady a compelling new character in any portfolio – one that wins its audiences over by preferring nuance to clanging bells and whistles, upending outdated themes and copycat narratives with clever plot-twists and engaging story-rich features.

QTech Games’ CEO, Philip Doftvik, said: “At QTech, we’re about so much more than pure aggregation – just take our sought-after campaign tools, or AI-powered QT Play game lobby, which means that operators don’t have to build their own casino lobby. Naturally, we’re committed to rolling out high-quality content that drives revenue for our partners and creates unique experiences that users remember and return to play.

“Shady Lady understands this need and is already delivering in spades with some bold and beautiful games that reinvigorate tired themes and play with conventional expectations. Alongside immersive soundscapes, stunning visuals and inventive mechanics, Shady Lady excels at fusing creativity with maths to craft visually thrilling, high-performing games that push the envelope on player experience and online hang-time.”

Marla Singer, spokesperson for Shady Lady, added: “Shady Lady isn’t here to throw shade on traditional slots – we are here to disturb the peace a little. It’s a call to arms for fresh mechanics, striking design, and soundscapes that linger. We believe in games that surprise you, characters that don’t behave, and stories that veer off script. Others chase noise. We tune into the frequency beneath. It’s a quieter kind of rebellion – but it leaves a mark. We don’t follow the rules. We rewrite them. Sometimes in lipstick.”

The post QTech Games shines a light on Shady Lady for more innovative content appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BLAST and GamingMalta announce multi-year partnership including a state-of-the-art studio and hub of esports activity on the island

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Competitive entertainment company BLAST and GamingMalta, an independent non-profit foundation set up by the Government of Malta, are proud to announce a transformative three-year partnership. The partnership will see Malta become a premier destination for world-class esports events and innovation, with BLAST debuting in Malta with the BLAST Premier Bounty S2 in August 2025.

The partnership will initially host nine major international esports tournaments in Malta, featuring some of the most prestigious competitions from BLAST’s global calendar, including the BLAST Premier and BLAST Slam circuits. In addition to these headline events, BLAST will establish a permanent esports broadcasting facility equipped with cutting edge technology that will span over 1,000m2 hosting Tier 1 esports tournaments and an office presence on the island, creating a dedicated team and infrastructure to support content production, operations, and long-term engagement in the region.

As part of the collaboration, GamingMalta will also benefit from global visibility across all BLAST Premier and BLAST Slam broadcasts, with millions of fans tuning in around the world. Beyond tournaments and exposure, the partnership also underscores a shared commitment to community development and education.

BLAST will support GamingMalta’s mission by investing in local esports initiatives, forging connections with universities and grassroots organisations, and helping create meaningful career opportunities for Maltese players, content creators, and aspiring professionals within the gaming industry.

Together, BLAST and GamingMalta will position Malta as a global esports destination, leveraging high-profile events to attract international teams, fans, and media coverage. The initiative is also expected to generate significant economic benefits through increased tourism, hospitality demand, and international business.

Silvio Schembri, Minister for the Economy, Enterprise & Strategic Projects for Malta, added: “This partnership with BLAST – a premier global esports entertainment company – aligns perfectly with the Government of Malta’s Vision 2050, which places digital innovation, youth engagement, and the creative economy at the heart of our national strategy. It reflects our ongoing commitment to positioning Malta as a hub for future-facing industries, while also creating real opportunities for our young people through education, careers, and international exposure. By investing in strategic collaborations like this, we continue to build an economy that is innovative, resilient, and globally relevant.”

Robbie Douek, CEO of BLAST, said: “Our partnership with GamingMalta makes a major milestone for BLAST having secured a multi year partnership to elevate esports and gaming in Malta. We are excited to bring live output, a new studio and competitive entertainment to the island.”

Ivan Filletti CEO of GamingMalta remarked “At GamingMalta, we are committed to nurturing every level of the gaming ecosystem – from grassroots to global. This multi-year partnership with BLAST is a bold step forward in our relentless journey to continue establishing Malta as a world-class esports hub. We will continue to champion our ‘Home of Gaming Excellence’ vision by delivering top-tier events and creating new opportunities for the next generation of esports talent.”

The BLAST Premier Bounty S2 features 32 teams from across the Counter-Strike scene battling for a spot at our LAN finals and a slice of the $500,000 USD prize pool. The innovative Bounty format allows teams to select their opponents and utilize wager mechanics to raise the stakes and chase riches.

The post BLAST and GamingMalta announce multi-year partnership including a state-of-the-art studio and hub of esports activity on the island appeared first on European Gaming Industry News.

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Clarion Gaming wins accolades at prestigious events industry awards

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Clarion Gaming celebrated ‘double gold’ at the AEO Excellence Awards widely recognised as the Oscars for the events industry.

Held at London’s Grosvenor House Hotel which has hosted royalty, dignitaries and business leaders for nearly a century, the Awards saw World Gaming Week, comprising ICE and iGB Affiliate Barcelona judged Best International Show (Europe) with Clarion Gaming receiving the accolade of ‘Organiser Team of the Year’ a category which was judged across every industry sector and jurisdiction.

Reflecting on the illustrious Awards which showcase the very best that the events industry has to offer, Clarion Gaming Managing Director, Stuart Hunter said: “It’s a fantastic achievement to win Gold across two incredibly competitive categories and to be recognised by the judging panel which was drawn from across the events industry ecosystem.

“I can’t think of another team anywhere in the event’s space that’s risen to the huge challenge of moving three market leading and established shows to two different countries over the course of 18-months.

“Taking ICE and iGB Affiliate to Barcelona has opened-up so many opportunities for the entire industry supply chain and we have the same aspirations for iGB L!VE which opens in London in July following its relocation from Amsterdam.”

He added: “The philosophy which is embedded in the Clarion Gaming DNA is to always work alongside our customers, understand their business needs and use the power of our brands to help meet their objectives irrespective of their size.

“By embracing this approach, our commitment to being industry partners empowers us to make bold decisions and achieve even greater outcomes for our customers.”

The post Clarion Gaming wins accolades at prestigious events industry awards appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – June 9-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.

International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.

Partnerships

Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.

The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.

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