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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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Playson casts its lucky charm in 4 Pots Riches: Hold and Win
New Super Pots Bonus Game among thrilling features in highly anticipated sequel
Playson, the accomplished digital entertainment supplier, welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Win, with the mischievous figure on hand to elevate wins with a host of enriched features.
The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol. It begins with an expanded 5×5 grid, which offers more space for Bonus symbols and Pot Features. This special mode includes one or more Pot Features and gives players the chance to win the Super Jackpot of 10,000x by filling all 25 cells.
During the Hold and Win Bonus Game, players can activate one or more of the following three Pot Features:
Multi Feature – Violet Clover Bonus applies up to three multipliers (x2, x3, x5) to enhance payouts.
Collect Feature – Blue Clover Bonus gathers all visible symbol values and adds them to its own.
Mystery Feature – Red Clover Bonus reveals Mini, Minor, or Major Jackpots, or high-value prizes up to 75x.
In all Bonus Games, players can aim to land 15 Bonus symbols to win the Grand Jackpot (3,000x). The Golden Pot may also appear and transform into an additional Clover Bonus symbol to boost feature potential.
The random appearance of Mini, Minor or Grand Jackpots during bonus play can also trigger one of three corresponding in-game jackpots, whilst the Grand Jackpot stands at 3,000x in the Bonus Game and 10,000x in the Super Pot Bonus.
Through its folklore adventure, Playson underlines its ability to introduce captivating new iterations to its beloved 3 Pots family, blending stimulating audiovisual effects with mechanics that have proven a global success with players.
Tamas Kusztos, CCO at Playson, said: “4 Pots Riches: Hold and Win brings fresh Irish charm to one of our most popular game series, combining player-favourite mechanics with exciting new features like the Super Pot Bonus Game.
“With its vibrant theme and generous modifiers, this release showcases our commitment to evolving gameplay while maintaining the core entertainment that our players love.”
The post Playson casts its lucky charm in 4 Pots Riches: Hold and Win appeared first on European Gaming Industry News.
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Bally’s Corporation Joins Nottingham Forest as New Front of Shirt Partner
Bally’s Corporation has become the new front of shirt partner of Nottingham Forest.
The Bally’s Corporation logo will feature on the men’s first team shirts and across the City Ground during the 2025/26 season. It’s an exciting time for a new partner to join forces with the Club, which is set to compete in its fourth consecutive Premier League campaign having also qualified for European competition for the first time in 30 years.
The sponsorship deal follows Bally’s continued expansion in the UK market, including its acquisition of Aspers Casino in Newcastle and its recent multi-year partnership to operate the Monopoly licence across multiple markets that already include the UK, Spain, Canada and the US. The partnership with Nottingham Forest marks another strategic milestone in Bally’s’ international growth, complementing its expanding portfolio of destinations and brands, which in the UK also includes Virgin Games, Jackpotjoy and Double Bubble Bingo sites, where players can enjoy a broad range of online slots, casino, bingo and free games as well as sports betting.
Nottingham Forest owner Evangelos Marinakis said: “I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this. As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”
Robeson Reeves, Chief Executive of Bally’s Corporation, said: “Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us. We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”
The post Bally’s Corporation Joins Nottingham Forest as New Front of Shirt Partner appeared first on European Gaming Industry News.
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Amusnet Sparks Excitement Among Italian Operators and Players with Royal Coins Saga Event
Amusnet has strengthened its presence in the Italian iGaming market with the successful completion of the Royal Coins Saga tournament, held throughout July. Organised in collaboration with over 20 operator partners and featuring a €20,000 prize pool, the campaign attracted strong player participation and delivered significant results across all participating platforms.
Powered by Amusnet’s recently launched Tournament Tool, the campaign delivered a dynamic, competitive experience that enhanced the player engagement. The tool allows full customisation of event rules, duration, ranking criteria and prize structure, supported by a real-time leaderboard and intuitive setup. With flexible mechanics and varied reward types, it empowers operators to run impactful, tailored campaigns. Its strong performance in Italy reaffirmed its value as a trusted engagement solution, praised for its simplicity and measurable results.
The tournament showcased eight of Amusnet’s most popular titles in the Italian market, including Shining Crown, Royal Secrets, Extra Crown, 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins and 100 Golden Coins. These titles continue to resonate with local audiences, combining engaging gameplay with proven appeal that helps operators deliver an enhanced entertainment experience.
Branded with the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), the campaign received extensive visibility across participating operator platforms.
Polina Nedyalkova, Director at Amusnet Italy, said: “Italy remains a key focus market for us as we continue to expand our footprint and enrich our offering. Campaigns like Royal Coins Saga are an essential part of our commitment to delivering experiences that bring value to both players and partners.”
The post Amusnet Sparks Excitement Among Italian Operators and Players with Royal Coins Saga Event appeared first on European Gaming Industry News.
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