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Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia
Five years ago, VALORANT arrived in South Asia with a simple promise: to deliver clutch gameplay and high-octane FPS hero shooter action. What followed was far more – late-night team talks in dorm rooms, friendships built in cyber cafes, taunts turned into inside jokes, and a vibrant community that made the game unmistakably their own. This month, on VALORANT’s 5th anniversary, Riot Games brought that journey full circle with V5, a campaign built as a tribute to every South Asian player who made VALORANT more than just a game.
V5 was designed to be a true reflection of the players, a campaign that lived in the same spaces they do: on their campuses, in their cafes, and on their timelines. Rooted in cultural nuance, it celebrated the reality of the player experience through animated shorts based on real stories, UGC-driven content, murals, college activations, and a host of community-driven celebrations.
“V5 is our ‘Thank You’ to a generation of players who made VALORANT their own,” said Arun Rajappa, Country Manager, Riot Games India & South Asia. “Whether you’re top-fragging in ranked matches or reminiscing over your first LAN, this campaign is about your story. We wanted V5 to reflect the unique way South Asia has embraced VALORANT. The response has been uplifting, and it only reinforces why we build with community at the center.”
At the heart of it all was the V5 key visual, a vibrant and colorful tapestry of South Asian gaming culture. It was as much about memory as it was about mood: a steaming cup of chai to honor the all-nighters, subtle nods to LAN café setups that birthed both rivalries and friendships, and the unmistakable “NHK?” (“Nahi ho raha kya?”) jibe, which has become part of the everyday VALORANT vocabulary across the region. This logo was a visual time capsule, recognizable, relatable, and a proud representation of the region’s gaming culture..
As part of V5’s on-ground presence, Riot reimagined the streets of Mumbai, Delhi, Gurgaon, and Kota with an OOH (Out-of-Home) campaign that didn’t just speak to the community, it spoke like them. Across Gurgaon, Mumbai, and Delhi, LED billboards lit up with iconic in-game callouts like the playful jibe “Kal aana kal” and the ever-reliable pre-round “Skin dede bro!” phrases that have become part of everyday VALORANT banter. In Kota, the campaign took a hyperlocal twist, with traditional billboards across high-traffic areas. What made the campaign stand out was that these callouts weren’t just written for the community; they were voted on by them, turning the streets into shared arenas of recognition and pride.
One of the most timely and playful moments of the V5 campaign landed on June 2 — the day IIT-JEE Mains results were announced, a high-pressure milestone for millions of students across India. Seizing this cultural flashpoint, Riot rolled out ‘VAL Toppers’, a cheeky twist on the way coaching centres in cities like Kota celebrate academic success. But instead of JEE rankers, these billboards spotlighted Radiant-ranked VALORANT players, honoring them with the same visual fanfare usually reserved for exam toppers. With VAL Toppers, Riot offered a tongue-in-cheek nod to South Asia’s competitive spirit, proving that top-tier aim and top-tier ambition can shine in very different arenas.
The campaign made its presence felt at the VCSA Split 2 finals, where VALORANT set up an open-access booth at the Phoenix Market City, Mumbai. Visitors, many new to the game, got hands-on with VALORANT and a lot of exciting swag like custom marshmallows featuring their favourite agents and t-shirts capturing elements of V5. It was a low-barrier, high-impact entry point that turned casual curiosity into active interest.
To close the campaign, Riot hosted V5 Game Night at ApeCity, India’s first org-led gaming cafe in Navi Mumbai, transforming it into a celebration zone with friendly showmatches, video games, and a comedy set by popular comic Raunaq Rajani. It was a final nod to the players who built the community and a call to those who’ll define what comes next.
According to the Lumikai State of India Interactive Media and Gaming Report FY24, India’s gaming market generated $3.8 billion in FY24 and is projected to grow to $9.2 billion by FY29. With 66% of gamers coming from non-metro cities and 43% being first-time earners aged 18–30, the data reflects gaming’s growing cultural and economic weight. V5 is a reflection of this moment, when games stop being pastimes and start becoming part of how an entire generation communicates, celebrates, and connects.
V5 ultimately proved that VALORANT in South Asia is lived, embedded in comms, cafe walls, student timetables, and weekend routines. And now, it has cemented its place in India’s entertainment mainstream.
The post Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia appeared first on European Gaming Industry News.

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Slitherine Publishing Director Marco Alessandro Minoli Honoured at the 2025 Italian Video Game Awards by IIDEA for His Contribution to the Italian Games Industry
Marco Alessandro Minoli, Publishing Director of the British video game publisher Slitherine, was awarded this evening the prestigious Outstanding Individual Contribution prize at the 2025 Italian Video Game Awards hosted by IIDEA, the trade association of the Italian video game industry.
The award recognises Minoli’s ongoing commitment to promoting, supporting, and mentoring Italian developers, making a tangible contribution to the growth and professionalization of the sector in Italy.
“Especially over the past four years, since I began collaborating with IIDEA, the focus has been on sharing,” said Minoli during the ceremony. “Once our team reached a certain level of experience, I felt it was essential to share that knowledge with those just starting out and in need of support. There’s no magic formula for selling more copies: the more we share within the video game community, the more we increase the chances of success and of showing the world what Italian companies, developers, and talent can create.”
Beyond his work with IIDEA, Minoli has provided free coaching to Italian developers over the past two years and has been invited to give lectures and talks at leading academic institutions, including Università Cattolica del Sacro Cuore, IED – Istituto Europeo del Design, NABA – Nuova Accademia delle Belle Arti, and IULM. In these forums, he has shared the story of the publisher and, in particular, the unique role of Slitherine’s Italian office, a rare case in the national landscape: a young team of 16 people based in Milan who manage every aspect of the publisher’s global marketing operations.
Words are followed by action: in the past year, Slitherine has started collaborating with two Italian studios, Futurats and Volcanite Games, joining the over 50 developers the company works with worldwide. Notably, on the same evening, Vulcanite Games was awarded Best Italian Debut Game.
Celebrating its 25th anniversary this year, Slitherine has an annual turnover of approximately €150 million and specializes in the production of strategy video games. Its best sellers include Starship Troopers: Terran Command, inspired by Paul Verhoeven’s 1997 film, and Terminator: Dark Fate – Defiance, set after the latest movie in the iconic franchise.
Slitherine’s journey is far from over: on Thursday, June 19, the British publisher will release the highly anticipated strategy game Broken Arrow, currently ranked 25th (out of more than 15,000 upcoming titles this year) on the Steam wishlist charts—the world’s leading digital video game store.
For more information: Slitherine Press Office – [email protected]
The post Slitherine Publishing Director Marco Alessandro Minoli Honoured at the 2025 Italian Video Game Awards by IIDEA for His Contribution to the Italian Games Industry appeared first on European Gaming Industry News.
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S8UL enters League of Legends with the acquisition of a power-packed roster
S8UL becomes one of India’s first to compete across 12 top esports titles, redefining the global presence of Indian esports
The team is set to compete in Riot Games’ upcoming Legends Ascend tournament where the winning team will qualify for the LOL Championship Pacific (LCP) Wildcard Playoffs
S8UL Esports, a global powerhouse in esports and gaming content, has officially announced its entry into League of Legends (LOL) with the acquisition of one of South Asia’s leading rosters. This move marks yet another milestone in S8UL’s ongoing expansion into some of the world’s biggest esports titles, reinforcing its commitment to building a formidable international presence across multiple competitive ecosystems.
The team features captain Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Ahmed Shahid (Nero), and Mihir Ranjan (Angelslotus) from India, along with Mehrab Uddin Ahmed (RTO) from Bangladesh and Tharuka Fernando (KratoZ) from Sri Lanka. The core roster has already established itself as a dominant force in South Asia.
In a milestone achievement, Akshaj, Aakash, and Mihir represented India in LOL at the Asian Games 2022 in Hangzhou, where esports debuted as an official medal event. After topping the regional qualifiers, they advanced to the quarterfinals and secured a commendable fifth-place finish, competing against the best teams in Asia.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO of S8UL, said, “League of Legends is one of the most iconic esports titles in the world, and we believe this is the right moment for S8UL to step onto that stage. Our vision has always been to lead from the front, both in performance and in growing the ecosystem, and this move is a significant step in that direction. This roster has already shown what it’s capable of, consistently dominating the regional circuit. Now that they are under the S8UL banner, we are excited to support them in their journey to greater heights and help pave the way for South Asia to make its mark in global League of Legends esports”
In 2024, under the banner of Temple of Kings, the roster won major titles including the Skyesports WD Black Cup 1 & 2, Pro League, and the SMG South Asia Cup 1, 2, and 3, in addition to TEC’s July and August Opens. In 2025, they continued their winning streak with four tournament victories under Asterisk. The team now joins S8UL with a proven record of success, synergy, and regional pride.
“Joining S8UL is a defining moment for us. We’ve been grinding together for years, and to now be part of India’s biggest esports organisation gives us the platform to take things to the next level. With the support S8UL brings, we’re ready to prove our mettle at the highest level,” commented Akshaj ‘Kat Bot’ Shenoy, captain of S8UL’s League of Legends team.
The team is set to compete in Legends Ascend 2025, India’s first publisher driven amateur LOL tournament. With a total prize pool of INR 10 lakhs, the tournament will culminate on August 3, and its champion will earn a coveted spot in the LOL Championship Pacific (LCP) Wildcard Playoffs which is the gateway to LCP’s promotion and relegation tournament. S8UL’s entry marks a bold move by the Indian organisation to dominate the regional circuit and reach the global stage.
With this, S8UL strengthens its competitive roster portfolio, now fielding top-tier lineups across 12 premier esports titles. These include Apex Legends, Battlegrounds Mobile India, Call of Duty: Warzone, Chess, EAFC 25, Fatal Fury, Mobile Legends: Bang Bang, Pokémon UNITE, StarCraft II, Tekken 8, VALORANT, and now League of Legends.
As the first and only Indian organization set to compete at the upcoming Esports World Cup in Riyadh, S8UL continues to build on its legacy of pioneering global representation for Indian esports.
The post S8UL enters League of Legends with the acquisition of a power-packed roster appeared first on European Gaming Industry News.
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HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
After two exciting years of iGaming & TECH Run-Off Challenges uniting the industry in fitness, wellness, and camaraderie, HIPTHER is proud to announce the official launch of HIPTHER Movement – where Community meets endurance.
HIPTHER, leading media hub and events organiser for Gaming and Technology across Europe and beyond, has incorporated fitness and wellness networking initiatives across its events since 2023.
The “Morning Networking Run” and “Morning Yoga” sessions have been a part of their summits since 2023, with the participants warmly embracing these opportunities to nurture relationships, body, and soul, ahead of a busy conference day.
iGaming & TECH Run-Off Challenges: Community Relationships & Healthy Competition
In 2024, HIPTHER launched the iGaming and TECH Run Club on Strava, and kicked-off the iGaming & TECH Run-Offs, with the Summer and Winter editions spanning 2024 and 2025.
Many brilliant minds and athletic spirits from gaming and tech joined the Club, and spurred with this momentum of excitement, HIPTHER raised the game – offering exciting prizes at the end of each Challenge to the Top 3 runners in the Female and Male Categories, with the support of GameOn as a Sponsor.
Now, with the launch of HIPTHER Movement, this fitness-forward initiative evolves into a dynamic wellness community powered by year-round running and cycling challenges – bringing together professionals who hustle hard, on and off the road.
Whether you’re chasing a personal best or simply enjoy the grind, the HIPTHER Movement is your new home for HIPTHER-powered challenges hosted under the iGaming and TECH Run Club and Cycling Club on Strava.
With over 100 passionate members and counting, participants can track their progress, climb the leaderboard, and revisit the results from past events. From virtual sprints to multi-week challenges of endurance, HIPTHER fuels industry momentum – one stride and one pedal stroke at a time.
Zoltan Tuendik, Co-Founder of HIPTHER, stated about this initiative: “The HIPTHER Movement is about more than logging miles or chasing medals. It’s about showing up for yourself, your peers, and your community. In an industry that never slows down, we believe wellness should move with us. From early morning runs to multi-week endurance challenges, we’re creating a culture where progress, connection, and resilience go hand-in-hand. GameOn has helped us take it to the next level, and we’re just getting started.”
Summer 2025: Run-Off and Spin-Off Challenges Now Live!
The Summer Run-Off Challenge and Summer Spin-Off Challenge, proudly sponsored by GameOn, kicked off on June 9 and will run until September 7, 2025.
🏃♂️ The Summer Run-Off Challenge, hosted by the iGaming and TECH Run Club, invites runners to lace up and power through the summer heat for serious rewards:
– Top 3 finishers will receive exclusive performance gear
– Surprise gifts for the top male and female participants
– 4th and 5th place earn limited edition HIPTHER x GameOn merch
🚴♀️ The Summer Spin-Off Challenge, run via the iGaming and TECH Cycling Club, puts pedal power in the spotlight with equally exciting rewards:
– Top 3 cyclists win exclusive performance gear
– Special gifts for the top male and female riders
– 4th and 5th place receive HIPTHER x GameOn cycling kits
Powered by GameOn: Because Every Effort Counts
HIPTHER is proud to have GameOn as a sponsor of the HIPTHER Movement. Their support helps level up each challenge with better prizes, bigger energy, and even more motivation for the growing community.
With GameOn’s backing – and HIPTHER’s commitment to wellness and engagement – every mile, every ride, and every personal effort truly counts.
Join the Movement
📲 Not in the Strava clubs yet?
Join the iGaming and TECH Run Club and Cycling Club today to get in on the action, track your progress, and connect with fellow professionals.
Because movement is more than motion.
It’s momentum. It’s clarity. It’s how we grow stronger – together.
Let’s move with purpose. Let’s move together!
The post HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn appeared first on European Gaming Industry News.
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