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Trust your instinct

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David Natroshvilli, Founder of SPRIBE, says that without gut feeling and persistence, Aviator would not be the flyaway success that it has become

Aviator is one of the most successful online casino games in the world, with more than 50 million active users placing 400,000+ bets a minute at more than 5,000 online casino brands and counting.

It has become a brand in its own right, helped in part by the multi-million-dollar marketing deals we have with global sports franchises like the UFC and WWE, and teams like A.C. Milan.

But that hasn’t always been the case.

Rewind back to ICE London 2019, and you would have found me and my business partner, Nick, approaching every stand we could to speak to people about this great new game we had created.

We had no stand, no tea and coffee machine, no staff – just the two of us, and an iPad (which we debated long and hard about purchasing because we were a start-up with no money).

But we also had persistence, and despite being turned away by the vast majority of the people we approached, we did manage to have some conversations.

And those who took the time to try the game really got it – this included EveryMatrix, who became one of our first distribution partners (and remains a crucial partner to this day).

When I look back, I think what made us so persistent is that we knew deep down that in Aviator, we had a game-changing product; we just needed to get it in front of the right people.

But this is easier said than done when you are being turned away time after time.

It was also hard to generate interest because ultimately, we didn’t create the crash format. Crash games had been around for several years and were simply not popular with players.

What we had done, though, was revolutionise the format so that it offered a thrilling player experience through a smooth and seamless user interface.

We also built features into Aviator that had never been seen in an online casino game before – I’m talking about real-time leaderboards, in-game chat, multi-bets and multiplayer gameplay.

We’d also spent an incredible amount of time working on the user interface and experience. We knew it had to be smooth and seamless, especially on mobile with one-handed play.

We poured over the fine details and made sure that everything was a simple, fast and easy to understand as possible, while delivering edge-of-the-seat thrills and social interaction.

While we know this is what the players of today are seeking, at the time, this was an entirely new combination of factors, and pretty much everyone we spoke to thought they didn’t work together.

But we knew it worked; we just needed to get a couple of initial partners on board, and we could build momentum from there.

Thankfully for us, that happened with EveryMatrix and the other platform providers and aggregators that took a bit of a risk and added Aviator to their lobbies.

And since then, momentum has built and continues to build as we keep refining Aviator and pushing boundaries, both within the game and how we market it to players.

I know that people look at the Aviator story, especially the meteoric growth it has achieved in recent years, and think it’s been a smooth flight since takeoff.

But the reality is, it has been incredibly turbulent with a lot of tough times along the way.

ICE London 2019 was especially difficult, and in those moments of rejection, pretty deflating. But despite the setbacks, we trusted our instinct and kept knocking on doors until one opened.

This is an industry where fortunes can change on the spin of a reel, and our bet on Aviator has certainly paid off.

But for myself and Nick, as well as the founding members of SPRIBE, it wasn’t really a gamble to begin with.

We knew Aviator would be a hit, we just needed to convince a few other people of that, too.

Six years later, it’s safe to say that none of us expected to see Aviator flying so high, but that we are incredibly proud to see it soaring.

The post Trust your instinct appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions!

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Play for millions in prizes from August 17 through September 30

GGPoker, the World’s Biggest Poker Room, is thrilled to announce the highly anticipated return of WSOP Online this August, bringing the thrill and prestige of the World Series of Poker® directly to players’ screens. The six-week festival will run from August 17 to September 30, featuring 33 official WSOP Gold Bracelet events, tens of millions in guaranteed prizes, and a gigantic $5,000,000 in special promotions designed to reward players across the globe.

This year’s WSOP Online series on GGPoker promises an exhilarating journey for players of all skill levels, offering a direct path to poker immortality and a share of millions in guaranteed prize money. The schedule is packed with can’t-miss events, including:

  • August 25: $215 Mystery Millions – Featuring a staggering $1,000,000 top bounty and a $10,000,000 guaranteed prize pool

  • September 8: $1,500 MILLIONAIRE MAKER – With an impressive $1,000,000 guaranteed for first place and a total $5,000,000 guaranteed prize pool

  • September 22: $5,000 WSOP Online MAIN EVENT – The flagship tournament boasting a colossal $25,000,000 guaranteed prize pool

  • September 29: $10,300 GGMillion$ High Rollers – A premier event for high-stakes players with a $10,000,000 guarantee

Adding to the excitement, WSOP Online 2025 will include a suite of innovative promotions offering even more ways to win:

  • $3,000,000 Continental Flipouts: As in previous series, players will be assigned to one of four continents, and Continental Flipouts will be held following each bracelet event (open to bracelet-event participants from the same continents as the event winners). These special flipouts will feature prize pools of up to $250,000, fostering incredible regional rivalry

  • $1,000,000 Super Pass Bonus: Each of the 33 Bracelet winners will receive a coveted $30,000 Super Pass, granting them direct access to the record-breaking WSOP Paradise $60M Super Main Event in the Bahamas this December

  • $1,000,000 Ranking Freeroll: The top 10 countries in the Bracelet Rankings will unlock 10 exclusive freeroll tournaments for their players, with prize pools scaled according to each country’s final rank, adding another layer of national pride to the competition

“WSOP Online is about to deliver another incredible experience,” said Daniel Negreanu, GGPoker Global Ambassador. “With 33 gold bracelets up for grabs, huge prizes, plus millions in special bonuses like the Continental Flipouts and Super Passes to WSOP Paradise, this series is a must-play for any poker enthusiast. It’s a truly global celebration of the game, and I can’t wait to see who takes home the gold!”

The wider poker community can follow the WSOP Online action live at GGPoker.tv, with the final table of the $5K Main Event broadcast on September 23 at 18:45 UTC (hosted by Jeff Gross & special guest) and the final table of the $10K GGMillion$ High Rollers broadcast on September 30 at 18:45 UTC (hosted by Jeff Gross & Daniel Negreanu).

Players can qualify for each monumental WSOP Online event through satellites running around the clock on GGPoker, making the dream of winning a WSOP Gold Bracelet more attainable than ever. New players to GGPoker are also eligible to claim the Welcome Bonus, earn rewards with the Honeymoon for Newcomers promotion, and automatically join the Fish Buffet loyalty program, offering regular cash prizes.

The post WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions! appeared first on European Gaming Industry News.

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Week 32/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series. 4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.

Following the success of Money Coming and Money Coming – Expanded Bets, leading content provider TaDa Gaming has released Money Coming 2. A straightforward 3×1 grid with a bonus reel for Multipliers and a single payline means Money Coming 2 is all about the numbers. With no symbols, just numbers or blank positions on the first three reels, when the numbers land they are added sequentially to make the payout.

Relax Gaming, the award-winning iGaming aggregator and supplier of unique content, has launched Conquer Babylon, a bold release inspired by the ancient wonders of Mesopotamia. Set amidst the towering structures of Babylon, the high-volatility 6×8 slot offers up to 262,144 ways to win, combining immersive visuals with powerful bonus features and a maximum win of 15,000 times the stake.

Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.

Gaming Corps – a publicly-listed game development company based in Sweden, has unveiled its latest instant win title: Bass Rewards. Packed with colourful fish and serious prize potential, the game takes players on the fishing trip of a lifetime. In Bass Rewards, every catch counts – inviting players to bait their hook and fish for fortune across a grid swimming with characterful catch.

Amusnet has released its latest video slot game, Tiki Tiki Boo Boo. With a colourful theme and invigorating soundtrack, Tiki Tiki Boo Boo is the perfect summer adventure, complemented by a bunch of special features to guarantee an unforgettable experience. The video slot’s toppling reels mechanics and its 243 ways to pay make the game a fun alternative to slots with standard paylines.

Blueprint Gaming™ has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus. The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail.

Spinomenal has launched its mythology-themed Majestic Zeus slot. Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5×3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.

Just Slots has announced the launch of its latest title, ‘Unholy Mystery’. Building on strong momentum, this marks Just Slots’ fifth release since the breakout success of their debut game, Sugar Heaven. Following the ominous world of their last release, Book of Arcane 100, Unholy Mystery gives the theme a playful twist by blending dark undertones with a party-like atmosphere and a bold visual style that feels like a monster birthday jamboree.

TaDa Gaming has released Fortune Gems 500, a thrilling 3+1 reel video slot that dazzles with elegant visuals and dynamic rewards. Its core innovation lies in the special fourth reel, which randomly displays multiplier values up to 500x or a powerful Ex NUDGE symbol.

Playson welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Winwith the mischievous figure on hand to elevate wins with a host of enriched features. The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol.

BGaming puts a fresh spin on the popular fishing genre with the launch of Big Tuna Bonanza. This charming adventure pulls inspiration from some of the most popular titles in the category, inviting players to cast their lines and reel in big wins. Big Tuna Bonanza is bigger and bolder than the fishing games that have come before it.

Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure. With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential.

 

The post Week 32/2025 slot games releases appeared first on European Gaming Industry News.

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GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance

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GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.

The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.

Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”

With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.

Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”

This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.

The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.

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